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"MSMEs"
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MSMEs performance and competitive advantage: Evidence from women’s MSMEs in Indonesia
by
Mulyanti, Rita Yuni
,
Wati, Lela Nurlaela
,
Susanti, Evi
in
Competition
,
Competitive advantage
,
digital transformation
2023
This study intends to examine how competitive advantage mediates the effects of digital transformation and innovation on the performance of women-owned MSMEs. A sample of 246 MSMEs in Indonesia run by women was used in this study. To analyze the data, a structural equation model (SEM) was applied. The study's findings indicate that the performance of women-owned MSMEs is not directly impacted by digital transformation. It does have an impact on innovation and competitive advantage. Innovation and competitive advantage can boost women's MSMEs' performance and play a mediating role in Indonesia's digital transformation of women's MSMEs. The study's findings also confirm and broaden the RBV's assertions on the importance of innovation in determining women's MSMEs' competitive advantage. This empirical evidence can be the basis for the government's efforts to encourage the digitization and innovation of women's MSMEs. Research that discusses the competitive advantages of MSME women to performance, digital transformation, and innovation, which is still limited, this study offers a model of the performance of MSME women in developing countries.
Journal Article
INNOVATION, ICT AND DIGITAL TRANSFORMATION AS DRIVERS OF MSMES’ PERFORMANCE: EVIDENCE FROM LATIN AMERICA
2026
Objective: The objective of this study is to analyze the influence of innovation, information and communication technologies (ICT) and digital transformation on the performance of MSMEs in six Latin American countries. Theoretical Framework: The resource-based view is the main theoretical approach that allows us to explain the performance of companies based on the set of dynamic capabilities of companies, such as innovation and digital transformation. Method: A regression analysis was performed with a sample of 11,456 MSMEs from six Latin American countries belonging primarily to the manufacturing industry, commerce and services. The data was collected through a survey directed at owners and/or directors of the companies, administered electronically, in person, and by phone. Results and Discussion: The results show that innovation in products, processes and at the organizational level influences the overall performance of Latin American MSMEs. The use of ICT in marketing processes has a positive impact on the overall performance and financial results of the company. MSMEs that train personnel for the digital transformation process have a greater capacity to develop competitive advantages. Research Implications: It is important that managers initiate a gradual change process focused on the digital transformation of the organization's internal processes to become more productive, make more informed and customer-focused decisions. Originality/Value: The study provide evidence, from the reality of Latin American MSMEs, on the impact on the performance of innovation, ICT, and digital transformation. The findings enrich and complement existing models, originally conceived in the contexts of developed countries.
Journal Article
E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness
by
Kurniawan, Rudi
,
Purusa, Nanda Adhi
,
Perdana, Tito Aditya
in
Blue economy
,
Central Java
,
coastel MSMEs
2025
Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the \"E-Blue\" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of continuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.
Journal Article
Interactive Components of Digital MSMEs Ecosystem for Inclusive Digital Economy in Indonesia
2024
The study examined the interactive components of digital micro and small medium enterprise (MSMEs) ecosystem for inclusive digital economy, more specifically found ways to put the digital MSMEs ecosystem to work for accelerating the MSMEs digitalization. The multiple cases studies’ findings and discussion supported the model building. The model of digital MSMEs ecosystem was formulated as the surrounding interactive components of ecosystem, enabling digital MSMEs to realize and accelerate toward the digital economy. The novelty of model represented the reality of digital MSMEs ecosystem in Indonesia. There were three
main
constraints of digital MSMEs ecosystem to work: (i) human capital in digital talent, (ii) socio-technical adaptation, and (iii) government support for MSMEs going digital. Putting the digital MSMEs ecosystem to work needs three ecosystem resolutions: (i) building the MSMEs human capital in digital talent; (ii) acceleration of socio-technical adaptation to the digital application; and (iii) the sustainability of existing government support for MSMEs going digital to create inclusive digital economy. The recommendation for three digital MSMEs ecosystem resolutions needs to consider sectoral and regional characteristics in practices.
Journal Article
Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology
by
Félix, Ramón A.
,
Ochoa-Brust, Alberto
,
Félix, Vanessa G.
in
Big data
,
Competitive advantage
,
Corporate culture
2023
Sustainability through digital transformation is essential for contemporary businesses. Embracing sustainability, micro-, small-, and medium-sized enterprises (MSMEs) can gain a competitive advantage, attracting customers and investors who share these values. Moreover, incorporating sustainable practices empowers MSMEs to drive innovation, reduce costs, and enhance their reputation. This study aims to identify how owners or senior managers of MSMEs can initiate a sustainable digital transformation project. A systematic literature review was carried out, including 59 publications from 2019 to 2023. As a result, this research identifies the first steps owners of MSMEs can take to begin the transition by identifying critical organizational capabilities necessary for successful transformation, explores the technologies that can support MSMEs in their sustainability goals, and emphasizes the significance of stakeholders in achieving a successful digital transformation journey. Firstly, owners or senior managers should change the organizational culture to support decisions and strategies focus on sustainability. Secondly, the leading role of stakeholders is in the innovation process that allows businesses to be more competitive locally and globally. Finally, big data is the technology that can provide the most significant benefit to MSMEs because it will enable analyzing data of all kinds and contributes disruptively to decision-making.
Journal Article
The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic: Evidence of MSMEs in West Java
by
Febrianti, Tri
,
Sihotang, John
,
Sari, Diana
in
Coronaviruses
,
COVID-19
,
entrepreneurial marketing
2023
The Corona Virus, or COVID-19, has become one of the world's issues, not only affecting health but also the Indonesian economy. One of the sectors that has been impacted was micro, small, and medium enterprises (MSMEs), whose performance has decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 pandemic. We collected data through an online survey to 290 MSMEs in West Java. Statistical analysis using SmartPLS reveal that entrepreneurial marketing (opportunity-driven, proactiveness, customer intensity, risk taking, resource leveraging, and value creation) and innovation capability (product innovation, serve innovation, process innovation, and business model innovation) have a significant effect on the performance of MSMEs (profitability, productivity, domestic market share, profit margin, competitiveness of the MSMEs, ability to maintain profit margin, and rate owners satisfaction with innovation level). Innovation capability has a greater influence, with a value of 0.465, compared to entrepreneurial marketing, with a value of 0.156, on the performance of MSMEs. Serve Innovation and Process Innovation have a significant impact on the dimensions of innovation capability that contribute to MSMEs' performance. Several practical and theoretical implications for entrepreneurs designing marketing strategies are discussed based on the findings.
Journal Article
Production, innovation, and creativity management model of MSMEs F&B service in Makassar City, Indonesia
2025
This study aims to develop and test a production management model that mediates innovation and creativity to improve the performance of MSMEs in Makassar City. This study uses a quantitative approach with data collection techniques through a structured survey of 193 food and beverage (F&B) service MSME actors. It was analyzed using SmartPLS-based Structural Equation Modeling (SEM) to identify the relationship between production management variables, innovation, creativity, and business performance. The research findings of the study create a strategic model that includes three main components: (1) Increasing operational efficiency through standardization of production processes and application of technology. (2) Development of product and service innovations based on market needs. (3) Strengthening creativity through training, cross-sector collaboration, and human resource empowerment. This model is expected to be a strategic reference for F&B MSMEs to improve operational efficiency, innovation, and competitiveness in facing the challenges of the ever-evolving market. Contributing significantly to the MSME management literature, especially in the context of integrating production management, innovation, and creativity in the F&B service sector. The Makassar City government needs to provide access to innovation and creative assistance to encourage an integrated business ecosystem.
Journal Article
The Effect of Dynamic Capabilities on MSMEs Digitalization: Exploring the Moderating Role of Firm Age
by
Campoverde, José
,
Granda, María Luisa
,
Amaya, Adriana
in
Digital technology
,
Digitalization
,
Dynamic Capabilities
2024
Digitalization is changing the way that Micro, Small, and Medium Enterprises (MSMEs) adapt to survive in a turbulent environment. In this sense, certain capabilities are necessary to effectively identify opportunities to advance their technological adoption level. This paper seeks to provide a better understanding of how dynamic capabilities affect several aspects of the digital maturity of the firm. We employ a structural equation model to analyze how sensing and seizing capabilities affect the digitalization of MSMEs, taking advantage of a novel data set provided by the self-assessment tool Chequeo Digital in Ecuador. Our research focuses on dynamic capabilities in the MSMEs context, which represents a contribution due to the unique nature of these firms, enhancing our understanding of the effect of sensing and seizing on their digitalization level. The results show a positive and significant effect of sensing and seizing capabilities on the digitalization of MSMEs. Moreover, we found a negative and significant moderating effect of firm age, on the relationship between sensing capability and digitalization. The findings highlight the importance of an adequate process of identification and adoption of digital technologies that can be effectively applied in MSMEs. By developing sensing and seizing capabilities firms may take advantage of opportunities, and ultimately reconfigure the business to quickly adapt to the future advances of upcoming digital technologies.
Journal Article
The Effect of Payment Gateway Mediation on The Influence of Human Capital on Financial Performance Micro, Small and Medium Enterprises
Purpose: The purpose of this research is to empirically examine the relationship between human capital and the financial performance of Micro, Small, and Medium Enterprises (MSMEs), with payment gateways serving as a potential mediator. Given the significant contribution of MSMEs to economic growth and the challenges they face in financial management, this study aims to explore the role of human capital and payment gateways in enhancing the financial performance of MSMEs, thereby providing insights into strategies for improving the economic viability of this sector. Methods: The research employs a descriptive quantitative approach utilizing primary data. Hypothesis testing is conducted using WarpPLS 7.0 software. The study population consists of all MSMEs in the city of Surabaya, with a total of 100 respondents selected through random sampling. Data are collected to analyze the influence of human capital on financial performance, the impact of payment gateways on financial performance, and the potential mediating role of payment gateways in the relationship between human capital and financial performance. Results and Discussion: The test results indicate that human capital has a positive and significant effect on both the financial performance of MSMEs and the utilization of payment gateways. Additionally, payment gateways demonstrate a positive and significant impact on the financial performance of MSMEs. Furthermore, the findings suggest that payment gateways mediate the relationship between human capital and financial performance, indicating that the adoption of payment gateways enhances the link between human capital and financial outcomes in MSMEs. Implications of the Research: The research findings hold several implications for policymakers, MSMEs, and stakeholders involved in economic development. By highlighting the importance of human capital and payment gateways in improving the financial performance of MSMEs, this study underscores the significance of investing in workforce development and adopting digital payment solutions. Encouraging the use of payment gateways among MSMEs can mitigate financial management risks and enhance financial performance, thereby contributing to the overall economic growth and sustainability of the MSME sector. Originality/Value: This research contributes to the literature by examining the interplay between human capital, payment gateways, and financial performance in the context of MSMEs. By empirically testing the mediating effect of payment gateways, this study offers new insights into the mechanisms through which digital payment technologies can facilitate financial management and improve the economic viability of MSMEs. The findings provide practical implications for policymakers and MSME stakeholders seeking to leverage human capital and digital innovation to foster sustainable economic development.
Journal Article
The Effect of Market Orientation, Entrepreneurial Orientation, Innovation and Competitive Advantage on Business Performance of Indonesian MSMEs
by
Agus Hermawan
,
Yaskun, Mohammad
,
Wening Patmi Rahayu
in
Competitive Advantage
,
Entrepreneurial Orientation
,
Innovation
2023
Purpose: The objective of this study was to determine the effect of market orientation, entrepreneurial orientation, innovation, and competitive advantage on MSMEs (Micro Small and Medium Enterprises) business performance. Design/methodology/approach: This type of research is quantitative with a case study research design. The implementation of the research was carried out in Indonesia, especially in Lamongan district, East Java, Indonesia. The research subjects were MSMEs owners/managers with a total sample of 302 using SPSS-AMOS 22 SEM (Structural Equation Modeling) analysis. Findings: The results of this study indicate that there is an significant influence of market orientation, entrepreneurial orientation, competitive advantage on business performance, while innovation has no significant influence on MSMEs business performance. Research, Practical & Social implications: The theoretical implication of this research is to increase knowledge about market orientation and entrepreneurial orientation as well as increase innovation and competitive advantage to get maximum MSMEs business performance. The results of this study can provide information to the government and organizations related to MSMEs. In this case, the Office of Cooperatives and Micro Enterprises, the Office of Industry and Trade in Lamongan district, East Java, Indonesia. Originality/value: The results of the Structural Equation Modeling evaluation with the univariate normality test showed an excellent critical skewness ratio value, and the kurtosis indicated data was normally distributed, and the data is feasible to use. Than 7 methods (X2-Chi square, Sign Probability, CMIN/DF, GFI, AGFI, TLI, CFI, and RMSEA) are used to measure the fit of the model in SEM there are 6 criteria that are fit from 7 existing criteria, so it can be concluded that this measurement model has a good fit level. The results of hypothesis testing affect market orientation has a significant on MSMEs performance, entrepreneurial orientation has a significant on MSMEs performance, competitive advantage has a significant on MSMEs performance, market orientation has a significant on innovation, market orientation has a significant to competitive advantage, entrepreneurial orientation has a significant on innovation, entrepreneurial orientation has a significant on competitive advantage, competitive advantage has a significant on innovation, and innovation has not a significant on MSMEs performance.
Journal Article