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A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the \"patriot’s paradox\" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

In this study, the Chairman MAO iron statue in Qinghai, China was analyzed via multi-analytical methodology, including polarizing microscope, SEM-EDS, metallographic analysis, high-resolution X-ray diffractometer, ion chromatographic analysis, silver nitrate titration detection in rust samples. The iron cultural relics are affected by factors such as their chemical composition, metallographic structure and surface characteristics, casting process, and natural storage environment. Although the corrosion rate is different, the corrosion is inevitable. With the corroborative evidence derived from the above analyses, it could be determined that the long-term preservation of cast iron statues in outdoor natural environments is prone to oxidation and corrosion, which due to the poor air circulation inside the statue of Chairman Mao Zedong, the humidity is significantly higher than that of the outside. In addition, due to the large temperature difference between day and night in this area, the condensed water is easy to form, causing the inner cavity of the statue and the welding parts to be rusted particularly seriously by the electrochemical corrosion and chemical corrosion. Compared with single chemical corrosion, electrochemical reaction can greatly accelerate the corrosion of iron. This result provided important scientific basis onto the production crafts of the precious casting, and the correlation between environment and deterioration for large outdoor iron relics, contributing to the conservators to make informed decisions on restoration.

Outside of Mao Zedong's mausoleum in Tiananmen Square, Chinese entrepreneurs sell cigarette lighters, watches, and other trinkets that bear the former leader's image. Mao's transformation from cultural revolutionary to kitschy cultural icon is one reflection of a long line of changes in China's culture and political economy. [PUBLICATION ABSTRACT]