Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
49
result(s) for
"Marketing Management Handbooks, manuals, etc"
Sort by:
Die Regenmacher : Eventmarketing der Zukunft
Das Fachbuch \"Die Regenmacher - Eventmarketing der Zukunft\" arbeitet die strategische Bedeutung dieses faszinierenden Marketingbereichs heraus. Der Autor zeigt anschaulich und gut nachvollziehbar, wie Kommunikation in unserem Gehirn wirkt und unsere Einstellungen und Handlungsweisen beeinflusst.
How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry
This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers' online presences, and their interaction with individual consumers on the internet and social media, based on the author's education in computer sciences, management, and publishing. The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers' websites. The seven publishers are categorized according to Bernoff's stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified. As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers' efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers' B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers' B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers' perception of publishers' B2C e-marketing.
eBook
The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar
\"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Given prompts, exercises, action assignments, examples, and resources, business owners brushstroke their way to a big-picture marketing plan and determine their goals, priorities, effectively use resources, and, ultimately, master the marketing mindset that most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival\"-- Provided by publisher.
Book
Handbook of collaborative management research
This handbook provides the latest thinking, methodologies and cases in the rapidly growing area of collaborative management research. What makes collaborative management research different is its emphasis on creating a close partnership between scholars and practitioners in the search for knowledge concerning organizations and complex systems. In the ideal situation, scholars and their managerial partners would work together to define the research focus, develop the methods to be used for data collection, participate equally in the analysis of data, and work together in the application and dissemination of knowledge. The handbook contains insightful reflections on the state of the art as well as detailed descriptions of the collaborative efforts of an international group of leading edge academics and their practitioner counterparts. The applications of collaborative research methods included in this volume include those aimed at individual development, organizational development, regional development efforts and economic policy. The insights from the cases suggest that collaborative management research has been a highly effective means of getting at issues that other research methods and intervention techniques have failed to address. The rationale for conducting this highly engaging type of research is explored in the first section of the handbook, followed by sections that offer new methodologies, descriptive cases, views from those directly involved, and issues and enablers about the use of this approach in advancing knowledge and practice. The handbook does appeal to scholarly practitioners as well as practical scholars.
eBook
eBay business all-in-one for dummies
Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business using social media, and more.
Book
handbook of organic and fair trade food marketing
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.
eBook
The Interior Design Business Handbook
The Interior Design Business Handbook: A Complete Guide to Profitability, 5th Edition Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability.
eBook
Innovative Selling
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.
Recent research has discovered concerning underlying discontent with professional sales people who represent global sales organizations. This book assists the sales professionals with navigating the dilemmas and pitfalls that confront today's corporate sellers so they emerge at the other end mentally healthy, skilled, and sane.
The book also tackles and simplifies the basic steps of the overall sales process, territory planning, and product training, so as to ultimately improve your sales results.
Many sales people today are looking for a simple and concise book to guide them through the corporate sales process–this is the book for you.
eBook
Handbook of Markets and Economies
East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
eBook
The architecture student's handbook of professional practice
The essential guide to beginning your career in architecture
The Architecture Student's Handbook of Professional Practice opens the door to the vast body of knowledge required to effectively manage architectural projects and practice. A professional architect is responsible for much more than design; this book is specifically designed to help prepare you for the business and administrative challenges of working in the real-world—whether you are a student or are just starting out in practice. It provides clear insight into the legal, financial, marketing, management, and administrative tasks and issues that are integral to keeping a firm running. This new edition has been restructured to be a companion textbook for students undertaking architectural practice classes, while also fulfilling the specific knowledge needs of interns and emerging professionals. It supplements information from the professional handbook with new content aimed at those setting out in the architectural profession and starting to navigate their careers. New topics covered in this new edition include: path to licensure, firm identity, professional development, strategic planning, and integrated project delivery.
Whether you want to work at a top firm, strike out on your own, or start the next up-and-coming team, the business of architecture is a critical factor in your success. This book brings the fundamentals together to give you a one-stop resource for learning the reality of architectural practice.
* Learn the architect's legal and ethical responsibilities
* Understand the processes of starting and running your own firm
* Develop, manage, and deliver projects on time and on budget
* Become familiar with standard industry agreements and contracts
Few architects were drawn to the profession by dreams of writing agreements and negotiating contracts, but those who excel at these everyday essential tasks impact their practice in innumerable ways. The Architecture Student's Handbook of Professional Practice provides access to the \"nuts and bolts\" that keep a firm alive, stable, and financially sound.
eBook