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Innovative Selling
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.
Recent research has discovered concerning underlying discontent with professional sales people who represent global sales organizations. This book assists the sales professionals with navigating the dilemmas and pitfalls that confront today's corporate sellers so they emerge at the other end mentally healthy, skilled, and sane.
The book also tackles and simplifies the basic steps of the overall sales process, territory planning, and product training, so as to ultimately improve your sales results.
Many sales people today are looking for a simple and concise book to guide them through the corporate sales process–this is the book for you.
eBook
The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar
\"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Given prompts, exercises, action assignments, examples, and resources, business owners brushstroke their way to a big-picture marketing plan and determine their goals, priorities, effectively use resources, and, ultimately, master the marketing mindset that most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival\"-- Provided by publisher.
Book
Handbook of media branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
eBook
Marketing Information: A Strategic Guide for Business and Finance Libraries
Help your patrons create effective marketing research plans with this sourcebook!
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information-highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.
Marketing Information contains several useful features, including:
basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed
special text boxes with practical tips, techniques, and short cuts
an alphabetical listing of all source titles
an index to subjects and sources
Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web.
This book will help you provide top-notch service to clients such as:
marketing instructors in developing assignments and other curricula which incorporate a business information literacy component
students whose assignments require library or other research to identify and use key marketing information tools
entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans
marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects
experienced market researchers who nee
eBook
Project Management Handbook
This practical handbook offers a comprehensive guide to efficient project management.It pursues a broad, well-structured approach, suitable for most projects, and allows newcomers, experienced project managers and decision-makers to find valuable input that matches their specific needs.
eBook
How to Start a Business When You're Young
Often the biggest challenge for the young entrepreneur is coming up with a great business idea, but with a huge range of suggested business types and start-up ideas, along with real-life testimonies from young people who have set up successful businesses this book is bound to inspire the reader and give them the confidence necessary to become a successful young entrepreneur.The authors' down-to-earth, accessible style will make for an easy and enjoyable read without being patronising. Full of examples and tips, it will provide plenty of ideas for things to go away and do now.
eBook
How to write a grant proposal
Step-by-step guidance on how to write effective grants that get the funding you need.Complete with examples of fully-completed proposals, you'll also get an easy-to-use companion website containing guide sheets and templates that can be easily downloaded, customized, and printed.
eBook
The Palgrave handbook of international development
International development is a dynamic, vibrant and complex field - both in terms of practices and in relation to framing and concepts.This collection draws together leading experts from a range of disciplines, including development economics, geography, sociology, political science and international relations, to explore persistent problems and.
eBook