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"Marketing Political aspects."
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Wal-Mart Wars
Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America's increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between \"Main Street\" and \"Wall Street\" as the fate of workers under globalization and the ability of the private market to effectively distribute precious goods like health care take center stage.
InWal-Mart Wars, Rebekah Massengill shows that the economic debates are not about dollars and cents, but instead represent a conflict over the deployment of deeper symbolic ideas about freedom, community, family, and citizenship.Wal-Mart Warsargues that the family is not just a culture wars issue to be debated with regard to same-sex marriage or the limits of abortion rights; rather, the family is also an idea that shapes the ways in which both conservative and progressive activists talk about economic issues, and in the process, construct different moral frameworks for evaluating capitalism and its most troubling inequalities. With particular attention to political activism and the role of big business to the overall economy, Massengill shows that the fight over the practices of this multi-billion dollar corporation can provide us with important insight into the dreams and realities of American capitalism.
eBook
The political marketing game
\"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism\"-- Provided by publisher.
Book
Resilient borders and cultural diversity
This book discusses how the evolution of market-driven cultural globalization has reinforced the administration of national cultural borders in Japan. As a result of these processes, a particular kind of cross-border connectivity and exchange is embraced while cross-border dialogue and engagement with multicultural questions within Japan are discouraged.
eBook
Histories of public diplomacy and nation branding in the Nordic and Baltic countries: representing the periphery
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region.Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country's political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.
eBook
Voters or Consumers
This edited collection seeks to map current thinking and practice in order to assess the extent to which the consumer, as opposed to the voter, should now to be elevated to a central position within our understanding of the relationship between the public and political spheres. The volume will firstly offer an overview of how consumerism has been applied to our understanding of political and voter behaviour so outlining the books key concepts. The volume then follows a processual approach to.
eBook
The new NDP : moderation, modernization, and political marketing
\"The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success--becoming the Official Opposition under Jack Layton's leadership. Through interviews with operatives, analyses of platforms, and surveys of NDP members, voters, and MPs, David McGrane argues that the party's electoral success during the Layton years was a direct result of the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.\"-- Provided by publisher.
Book
Nation branding in modern history
A relatively recent coinage within international relations, \"nation branding\" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power
eBook