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"Mass media Psychological aspects."
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Major theories of media effects : analysis and evaluation
\"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: \"What is a theory?\"; \"Who qualifies as a theoretician?\"; and, \"Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?\" Concise and accessible analyses of major media effects theories--alongside helpful reference lists that handily index important literature in the field--make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies\"-- Provided by publisher.
Book
The Wow Climax
A spirited collection of essays that get to the heart of
what gives popular culture its emotional impact
Vaudevillians used the term \"the wow climax\" to refer to the
emotional highpoint of their acts-a final moment of peak spectacle
following a gradual building of audience's emotions. Viewed by most
critics as vulgar and sensationalistic, the vaudeville aesthetic
was celebrated by other writers for its vitality, its liveliness,
and its playfulness. The Wow Climax follows in the path of
this more laudatory tradition, drawing out the range of emotions in
popular culture and mapping what we might call an aesthetic of
immediacy. It pulls together a spirited range of work from Henry
Jenkins, one of our most astute media scholars, that spans
different media (film, television, literature, comics, games),
genres (slapstick, melodrama, horror, exploitation cinema), and
emotional reactions (shock, laughter, sentimentality). Whether
highlighting the sentimentality at the heart of the Lassie
franchise, examining the emotional experiences created by horror
filmmakers like Wes Craven and David Cronenberg and avant garde
artist Matthew Barney, or discussing the emerging aesthetics of
video games, these essays get to the heart of what gives popular
culture its emotional impact.
eBook
Media and Memory
How do we rely on media for remembering? In exploring the complex ways that media converge to support our desire to capture, store and retrieve memories, this textbook offers analyses of representations of memorable events, media tools for remembering and forgetting, media technologies for archiving and the role of media producers in making memories. Theories of memory and media are covered alongside an accessible range of case studies focusing on memory in relation to radio, television, pop music, celebrity, digital media and mobile phones. Ethnographic and production culture research, including interviews with members of the public and industry professionals, is also included. Offering a comprehensive introduction to the connections and disconnections in the study of media and memory, this is the perfect textbook for media studies students.
eBook
Psychophysiological Measurement and Meaning
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.
This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
eBook
Power and persuasion in media and advertising
\"This book is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age\"-- Provided by publisher.
Book
Feeling Mediated
New technologies, whether text message or telegraph, inevitably raise questions about emotion. New forms of communication bring with them both fear and hope, on one hand allowing us deeper emotional connections and the ability to forge global communities, while on the other prompting anxieties about isolation and over-stimulation.Feeling Mediatedinvestigates the larger context of such concerns, considering both how media technologies intersect with our emotional lives and how our ideas about these intersections influence how we think about and experience emotion and technology themselves.Drawing on extensive archival research, Brenton J. Malin explores the historical roots of much of our recent understanding of mediated feelings, showing how earlier ideas about the telegraph, phonograph, radio, motion pictures, and other once-new technologies continue to inform our contemporary thinking. With insightful analysis,Feeling Mediatedexplores a series of fascinating arguments about technology and emotion that became especially heated during the early 20th century.These debates, which carried forward and transformed earlier discussions of technology and emotion, culminated in a set of ideas that became institutionalized in the structures of American media production, advertising, social research, and policy, leaving a lasting impact on our everyday lives.
eBook
How fantasy becomes reality : information and entertainment media in everyday life
From smartphones to social media, from streaming videos to fitness bands, our devices bring us information and entertainment all day long, forming an intimate part of our lives. Their ubiquity represents a major shift in human experience, and although we often hold our devices dear, we do not always fully appreciate how their nearly constant presence can influence our lives for better and for worse. In this second edition of How Fantasy Becomes Reality, social psychologist Karen E. Dill-Shackleford explains what the latest science tells us about how our devices influence our thoughts, feelings, and behaviors. In engaging, conversational prose, she discusses both the benefits and the risks that come with our current level of media saturation. The wide-ranging conversation explores Avatar, Mad Men, Grand Theft Auto, and Comic Con to address critical issues such as media violence, portrayals of social groups, political coverage, and fandom. Her conclusions will empower readers to make our favorite sources of entertainment and information work for us and not against us.
eBook