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"Mass media and culture -- Croatia"
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Post-Yugoslav Constellations
This interdisciplinary series addresses the relation between media and cultural memory. Its publications study how media construct, store, and disseminate memory. The series' focus is on different media and technologies, such as text and image, the cinema and the new digital media, on transmediality, intermediality, and remediation, as well as on the social (and increasingly transnational and transcultural) contexts of mediated memory. The aim of the series is to provide a vibrant international platform for research and scholarly exchange in the field of media and memory studies. Manuscripts submitted to the series are peer reviewed by expert referees.
eBook
\MJESTO SJEĆANJA\ ILI IZBORNA KAMPANJA? ANALIZA SADRŽAJA HRVATSKIH MEDIJA PRIJE PARLAMENTARNIH IZBORA 2015
After a brief theoretical consideration of the cultural memory and political communication in electoral campaigns, this paper analyses statements of politicians during the 2015 Croatian parliamentary campaign. The main goal of the paper is to establish the manner in which events and happenings from modern Croatian history and the various ‘collective memories' surrounding them were present in the media excerpts analysed. Research of excerpts from the leading Croatian media outlets (daily newspapers, TV stations, web portals) was performed through content analysis. The results show that excerpts including political communication about modern historical themes were present to a significant extent, and that discussions of these topics were most often provoked by the largest political parties, Croatian Democratic Union (HDZ) and the Social Democratic Party (SDP). On the level of general conclusion, it can be claimed that the electoral campaign largely became a \"site of memory\" where further political conflicts surrounding historical issues were generated, while discussions of solutions to numerous social problems were neglected.
Journal Article
Medijska pismenost učenika osmih razreda u Zagrebu
For quality co-existence with the media, it is essential to possess knowledge and skills on how to use, analyse, critically assess and create media content (Aufderheide 1992), i.e. media literacy skills are required. In Croatia media education takes place primarily through the first language classes, i.e. through media culture, which is one of the components of the Croatian language subject in primary school from first to eighth grade. Although media culture has been present within the Croatian language subject for many years already, to this day, no research study on media literacy of children in primary schools has been conducted. In this research, media literacy testing was conducted among 1000 eight-grade students in Zagreb. The research has shown that students possess a medium level of media literacy, with the lowest results being recorded in the field of analysis and critical evaluation as well as in the field of creation of media content
Journal Article
Microbiology of Healing Mud (Fango) from Roman Thermae Aquae Iasae Archaeological Site (Varaždinske Toplice, Croatia)
We found well-preserved, rocky artefacts that had been buried in the healing mud (fango) for more than 1,500 years at the Roman archaeological site at Varaždinske Toplice. This Roman pool with fango sediments and artefacts is fed from hot sulphidic springs. The fango exhibited nearly neutral pH, a high level of organic C, an elevated concentration of heavy metals and a high total microbial biomass, greater than 10⁸cells per gram of dry weight. The dominant microbes, assessed by molecular profiling (denaturing gradient gel electrophoresis), were affiliated with Thiobacillus, Sulfuricurvum, Polaromonas, and Bdellovibrio. Polymerase chain reaction screening for microbial functional guilds revealed the presence of sulphur oxidizers and methanogens but no sulphate reducers. The dominance of four Proteobacterial classes (α-, β-, δ- and ε-Proteobacteria) was confirmed by fluorescence in situ hybridisation; Actinobacteria were less abundant. Cultivable bacteria represented up to 23.4 % of the total bacterial counts when cultivation media was enriched with fango. These bacteria represented the genera Acinetobacter, Aeromonas, Arthrobacter, Comamonas, Ewingella, Flavobacterium, Pseudomonas, Rahnella and Staphylococcus. This study showed that the heterogeneous nature of fango at neutral pH created various microniches, which largely supported microbial life based on sulphur-driven, autotrophic denitrification.
Journal Article
Claiming and Crossing Borders: A View on the Slovene-Croatian Border Dispute
Authors undertake the analysis of border disputes between Slovenia and Croatia as an example of socioeconomic processes typical of the European semi-periphery. The disputes over territorial claims and the acquisitions of Slovenian companies by their Croatian competitors are viewed as complementary processes of claiming and crossing borders, which are based on different notions of (national) sovereignty. The idea of sovereignty as control over territory is transformed and complemented into the notion of sovereignty as national ownership and control over economic assets. Cross-border takeover is thus interpreted as losing sovereignty over the national economy. The dispute over territorial claims has been since 2009 gradually replaced by media-covered business and financial transactions between major national companies (e.g. the case of Agrokor and Mercator). At the same time, borders are circumvented by wider processes of market consolidation and capital accumulation to which EU integration served as a facilitator. This places the issue of physical borders and territorial sovereignty as well as economic sovereignty largely into the symbolic arena.
Journal Article
Theoretical Implications of Empirical Research of the Punk Scene in Croatia
Sociological researches in the field of youth subculture worldwide have lasted longer than half a century, and in the last twenty years, part of the researchers have been divided into 'subculturalists' and 'postsubculturalists', according to the interpretation of research notions in the recent social context. The key theses of both ingroups are related to social class, the relationships among musical taste, style and identity, to the boundaries between styles and to the role of media in the emergence and maintenance of subcultural styles. Considering the recently completed study of the punk scene in Croatia, the research notions are brought into connection with the contemporary framework of the debate. In the Croatian context, social class is an important dimension of the emergence of subculture, although none of the local authors considers it a determining category in terms of the subcultural theoretical tradition. The connections among musical taste, style and identity, which postsubculturalists claim are disappearing, were solidly, visibly and powerfully present in our research. Also, the postsubculturalists1 thesis of permeable and fluid forms of gathering do not find their place in the research findings on the punk scene in Croatia, because in our case, there are firm and clear forms of belonging without large fluctuations in the relation between the core and the expanded circle of sympathizers. Theoretical implications of our research point to the need to overcome and to reject the division to subculturalists and postsubculturalists in this field. Adapted from the source document.
Journal Article
Marketing Aspects of Social Networks
Not only has the development of social networks changed social interaction in general, it has also changed the technology and ways of advertising on the Internet. The development of advertising on social networks has led to a new way of communicating between business entities and consumers. Social networks have replaced the traditional media. Groups based on a common interest are formed on social networks, so business entities can attract both the current and potential consumers by having a \"profile\" on a network (Facebook, Twitter, YouTube, Linkedin). Experiences from all over the world indicate the increasing role of platform use in marketing.
According to the latest relevant research results, the key benefits of social networks include building of a recognized name, increasing turnover and making new business partnerships. In line with the above trend, properties of using social groups for business entities in Croatia should be identified. Forrester, an American company, classifies social network users by the following types: Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. Accordingly, business entities should create their profiles on different social networks with multimedia content that can be offered to social network users, i.e. consumers sharing a common interest. Web 2.0 technology contributes to the development of collective awareness. Business entities should therefore increase their use of social networks that have a great effect on our culture, which will consequently lead to their recognizability on the Internet and creation of competitive advantages.
Journal Article
When Seve Met Bregović: Folklore, Turbofolk and the Boundaries of Croatian Musical Identity
In 2006 the Croatian singer Severina Vučković attempted to represent Croatia at the Eurovision Song Contest with a song arranged by Goran Bregović, the ex-Yugoslav musician from Sarajevo. Before the song “Moja štikla” [My Stiletto] had even been released, the Croatian (and Serbian) mass media had questioned its “Croatianness” in an escalating sequence of claims and counter-claims to authenticity. Its use of musical elements based on folk song and dance left it open to allegations that it had compromised folk music's authenticity; those elements’ regional associations (especially ganga and rera singing from Lika and Herzegovina) connoted spaces which had been marginalized as “eastern” or “Balkan” in comparison to privileged inland and coastal traditions; the involvement of Bregović (represented as Serbian throughout the Croatian mass media) enabled suggestions that the song presented “Serbian folklore” or belonged to the Serbian genre of “turbofolk”—and all this in the particularly sensitive context of a competition which was supposed to symbolize Croatia's full European membership.
Journal Article