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Selling War in a Media Age
George W. Bush's \"Mission Accomplished\" banner in 2003 and the misleading linkages of Saddam Hussein to the 9/11 terrorist attacks awoke many Americans to the techniques used by the White House to put the country on a war footing. Yet Bush was simply following in the footsteps of his predecessors, as the essays in this standout volume reveal in illuminating detail.
Written in a lively and accessible style, Selling War in a Media Age is a fascinating, thought-provoking, must-read volume that reveals the often-brutal ways that the goal of influencing public opinion has shaped how American presidents have approached the most momentous duty of their office: waging war.
eBook
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium. During the \"golden age\" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced \"Kraft Music Hall\" for Kraft; Benton & Bowles oversaw \"Show Boat\" for Maxwell House Coffee; and Young & Rubicam managed \"Town Hall Tonight\" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined \"showmanship\" with \"salesmanship\" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
eBook
Cold War Captives
This provocative history of early cold war America recreates a time when World War III seemed imminent. Headlines were dominated by stories of Soviet slave laborers, brainwashed prisoners in Korea, and courageous escapees like Oksana Kasenkina who made a \"leap for freedom\" from the Soviet Consulate in New York. Full of fascinating and forgotten stories,Cold War Captivesexplores a central dimension of American culture and politics-the postwar preoccupation with captivity. \"Menticide,\" the calculated destruction of individual autonomy, struck many Americans as a more immediate danger than nuclear annihilation. Drawing upon a rich array of declassified documents, movies, and reportage-from national security directives to films likeThe Manchurian Candidate-his book explores the ways in which east-west disputes over prisoners, repatriation, and defection shaped popular culture. Captivity became a way to understand everything from the anomie of suburban housewives to the \"slave world\" of drug addiction. Sixty years later, this era may seem distant. Yet, with interrogation techniques derived from America's communist enemies now being used in the \"war on terror,\" the past remains powerfully present.
eBook
Empire of Pictures
In Cold War historiography, the 1960s are often described as a decade of mounting diplomatic tensions and international social unrest. At the same time, they were a period of global media revolution: communication satellites compressed time and space, television spread around the world, and images circulated through print media in expanding ways. Examining how U.S. policymakers exploited these changes, this book offers groundbreaking international research into the visual media battles that shaped America's Cold War from West Germany and India to Tanzania and Argentina.
eBook