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Professor [Viktor Mayer-Schonberger] gave advices on how to market Sichuan tourism through Big Data. In his view, as Sichuan is rich in tourism resources, what Sichuan need to do is to distribute tourism related information to the outside world by multilingual ways, such as targeting various tourist groups by accurately analyzing their different demands via Big Data. In this way, Sichuan can attract more and more tourists.

Thanks to the internet, social networking, smartphones and credit cards, more data is being collected and stored about us than ever before - a level of surveillance the Stasi could only dream about, say Mayer-Schonberger and Cukier in this informative introduction to the \"datafication\" of our lives.

\"Not only is forgetting important because it lets other people forget what we have done, it also lets us forget about our past, about those things that are no longer relevant to us, and therefore it helps us to generalise, to abstract, to leave the details of all our experiences behind... and to act in the present rather than be tethered to an ever more detailed past,\" he said. \"When he [Mr [Andrew Feldmar]] wanted to cross into the United States to pick up a friend from Seattle airport, the immigration border guard googled him and found an obscure article in an academic journal that Feldmar had published years earlier, in which he conceded that 40 years earlier he had taken LSD,\" he said. \"I'm really interested in the ability of others as well ourselves to remember what we have long forgotten about us, so [Google] may actually know more about us and our past preferences and values than we remember ourselves,\" he said.

<>, senalo, y para evitarlo cree que se requieren sistemas de proteccion que garanticen la seguridad de las personas ante esos supuestos. (c) 2013 NoticiasFinancieras - (c) 2013 GDA - El Pais - All rights reserved En breve incluso <>, anadio este experto, autor de mas de un centenar de articulos y ocho libros, quien ademas es asesor en empresas como Microsoft e instituciones como Foro Economico Mundial.

\"That was the highest positive for a legislative proposal that the researchers had ever polled,\" he says. \"That means there is market demand for people to be forgotten if they want to.\" \"If only Google and Facebook agree you'd have 72 per cent of the world's data traffic taken care of. Now, if you add Flickr, YouTube, Bing and other sites in the Top 10, you get close to 90 per cent. Basically, give people the choice and then for all practical purposes, the problem is solved.\" \"That is wrong,\" he says, adding that geolocation data from consumers is interesting to advertisers for only about 45 minutes. \"An expiration date might actually enhance the trust consumers have and enhance their desire to use a service over and over.\"

Prof. [Mayer-Schonberger]: That's right. That's right. We never do. So the suggestion that I have is let's decide when we are storing something for how long we want to store it. It's as easy as that. If we want to keep something for 100 years or 500 years, that's fine. If we want to keep something for two weeks only or for a couple of days because it's ephemeral, and we really don't need it for a long period of time, then we should have that possibility, as well. [Tristan]: Good. I wanted to - I think it's rather in a similar vein to your previous caller. I think one of the things that's really changed perhaps as a result of the Internet is our ability to put things in context. And in this case specifically, I think that we as a society no longer think it's okay for people to change their minds. You know, you think about the political candidates who may have taken one position early in their career, 10, 15, 20 years, ago. They learned more over time, and when they come out with a new position, they are raked over the coals because they once said something differently. It's not okay for them to say I've learned more, I know more, I understand it better, I've changed my mind, and here it is. Now, how would we want this to be implemented? We could see it on an individual level, but also on a commercial level by companies taking this up both because of consumer pressure and market pressure, and because they think it's the right thing to do. It enhances information quality out there. I've seen some applications out there. I've seen some companies already do that. Ask.com has a way by which you can delete with a click of a button your search query history, for example. That's quite helpful. Drop.io is a company that you can upload photos and files, too, and add an expiration date to. And that's quite helpful. Certainly, more choices available there than on Flickr. That's all heartening to me because it seems that markets are responding and people are responding.

That's because so many of our external memories - digital pictures, emails - are now hardly as heavy as [Viktor Mayer-Schonberger]'s stepfather's glass slides, but lighter than bees' wings. The overabundance of cheap storage on hard disks means that it is no longer economical to even decide whether to remember or forget. \"Forgetting - the three seconds it takes to choose - has become too expensive for people to use,\" he writes. If Mayer-Schonberger's stepdad had taken digital photographs, his stepson wouldn't have had to bother thinking about which to delete. The dream of overcoming human memory's fallibility was expressed by HG Wells when, in the 1930s, he wrote of a \"world brain\" through which \"the whole human memory can be . . . made accessible to every individual\". Today, perhaps we have that world brain, and it is called Google. Mayer-Schonberger sounds an Orwellian note about this: \"Quite literally, Google knows more about us than we can remember ourselves.\" He argues that digital memory intrudes into our most intimate relationships. \"Think of my old love letters. I hope they were destroyed or they're rotting in some attic. There's an implicit ethical agreement that they won't be used against me or published.\" In the digital age, such implicit ethical agreements are rendered obsolete. So much of our past is so readily retrievable in the digital age that we can't help but stumble across things we'd do better to forget. In Delete, he imagines a sad little story of two friends meeting after not seeing each other for years. John and Jane arrange to go for coffee at an old haunt to reminisce. But Jane can't quite remember the name of the cafe. So she has a brainwave - she'll check through her old emails to John. As she looks for the cafe address, she stumbles across an exchange with him that poisons her attitude to him. Instead of forgiving and forgetting, she is overwhelmed with old resentment and, quite possibly, won't turn up for that coffee.

Anyone who has ever dried up in an exam or groped around for their car keys would surely agree. When Amazon can remember every book you ever bought, and Google promises you never need junk another email, the catch is hard to spot. But the American technologist does have a nay-sayer: Viktor Mayer-Schonberger. Both men agree that ultra-cheap digital memory means we can remember more than ever before; both men have a book out. But where [Gordon Bell] has the better title (Total Recall versus Mayer-Schonberger's Delete; an Arnold Schwarzenegger smackdown beats a keyboard function), it's the Austrian academic whose arguments are more sympathetic.

The people who lose out are the creators. The author starts his list with the translation services: \"with each so-called automatic translation, the humans who were the sources of the data are inched away from the world of compensation and employment\". Much of the non-payment culture is voluntary, based in the ethos of the US west coast. \"It is a commonplace in Silicon Valley for very young people with a startup in a garage to announce that their goal is to change human culture globally and profoundly, with a few years, and that they aren't ready yet to worry about money.\" Successful technologists are the new \"ruling class\". In this digital world order, money and power are concentrated in the hands of a few. \"Siren Servers are narcissists; blind to where value comes from, including the web of global interdependence that is at the core of their own value.\" [Jaron Lanier] compares the online economic model to that off-line giant Walmart, with its low-cost, low-value, low-payment principles. \"If you already have enough to live on, saving some money on a purchase is a nice perk.\" Lanier mixes historical metaphors with abandon. At one point he quotes Aristotle: \"What a shame about enslaving people, but we need to do it so someone will play the music, since we need music.\" On another occasion, he suggests Karl Marx was the first technologist. Then he suggests many in the present middle-class creative and academic sectors are operating in \"feudal conditions\". The structure and language do not help the cause either. The book is written as a series of snippets, more like TED-style mini-lectures, rather than developing the ideas into a longer train of thought. At times the language is impenetrable.