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Doorways of Understanding: A Generative Metaphor Analysis
In this paper, we explore the use of a generative metaphor for analyzing qualitative interviews on abortion attitudes. U.S. abortion attitudes are notably complex and multidimensional, thus, requiring subtle, complex, and multidimensional tools of study. We used the generative metaphor of a \"doorway\" as an analytic tool to enable new understandings of abortion attitudes as expressed across 24 one-on-one semi-structured qualitative interviews with U.S. adults. The doorway metaphor gave us an understanding of the ways in which participants thought of their abortion attitudes as open to revision or change to some degree while also being closed to revision in other ways. This spectrum of openness and closedness does not come into view when examining abortion attitudes through the dichotomous framings. In this methodological paper, we thoroughly describe how we used the metaphor to explicate the complexities and multidimensionalities of a person's abortion attitudes.
Journal Article
Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
Metaphors are increasingly recognized as influencing cognition and consumption. While these linkages typically have been qualitatively generated, this article presents a framework of convergent quantitative methodologies that can further document the validity of a metaphor. To illustrate this multimethod framework, the authors explore whether there is a metaphoric link between meat and maleness in Western cultures. The authors address this in six quantifiable studies that involve (1) implicit associations, (2) free associations, (3) indirect-scenario-based inferences, (4) direct measurement profiling, (5) preference and choice, and (6) linguistic analysis and conclude that there is a metaphoric relationship between mammal muscle meat and maleness.
Journal Article
Teachers' metaphors and beliefs about teaching and their relationship with job satisfaction
This research focuses on Estonian teachers' beliefs about teaching, the metaphors of their knowledge base, and the emotions connected with being a teacher. The relationships between these aspects and teacher job satisfaction were explored. In total, 658 mathematics, English language, biology, and class teachers participated in the research. The research applied a mostly quantitative design involving a mixed methods approach. The results highlight the complexity of teachers' understanding of their role. Statistically significant differences were found between the teacher groups participating in the study. The results showed that the affective connotations of metaphors teachers attach to their work are related to teachers' job satisfaction. However, there were no significant differences between teacher groups based on the nature of their metaphor and their beliefs about teaching. However, the results indicate that teachers expressing student-centred beliefs were more satisfied with their job environment than those with teacher-centred beliefs. The study suggests the importance of considering beliefs, knowledge base, and emotions in understanding job satisfaction. (DIPF/Orig.)
Journal Article
Creating metaphors: The neural basis of figurative language production
Neuroscience research has thoroughly studied how nonliteral language is processed during metaphor comprehension. However, it is not clear how the brain actually creates nonliteral language. Therefore, the present study for the first time investigates the neural correlates of metaphor production. Participants completed sentences by generating novel metaphors or literal synonyms during functional imaging. Responses were spoken aloud in the scanner, recorded, and subsequently rated for their creative quality. We found that metaphor production was associated with focal activity in predominantly left-hemispheric brain regions, specifically the left angular gyrus, the left middle and superior frontal gyri—corresponding to the left dorsomedial prefrontal (DMPFC) cortex—and the posterior cingulate cortex. Moreover, brain activation in the left anterior DMPFC and the right middle temporal gyrus was found to linearly increase with the creative quality of metaphor responses. These findings are related to neuroscientific evidence on metaphor comprehension, creative idea generation and episodic future thought, suggesting that creating metaphors involves the flexible adaptation of semantic memory to imagine and construct novel figures of speech. Furthermore, the left DMPFC may exert executive control to maintain strategic search and selection, thus facilitating creativity of thought.
•Figurative language production was studied for the first time with fMRI.•Verbal responses were recorded and analyzed for quality.•Generation of novel metaphors relies on activity in left AG and the PCC.•Activity in left DMPFC increases linearly as a function of metaphor creativity.
Journal Article
Grounding of abstract concepts related to power
Grounded cognition assumes that language and concepts are understood using simulations in different modalities. Evidence for this assumption mainly stems from studies using concrete concepts. Less evidence for grounding exists for abstract concepts, which are assumed to be grounded via metaphors associated with them or via experiences with them in specific situations. In the present study, we developed a new paradigm and investigated grounding of abstract concepts related to power or the exercise of power. As stimulus material, we chose pairs of concepts, for example, democracy and dictatorship. Participants were presented each concept separately and were asked to create a visual image in their mind. Then they were asked to rate images on several aspects. Afterwards they were asked to draw a sketch of the image. Results showed that drawings of high-power concepts had a larger vertical extension than low-power concepts. Results of the questions depended on the specific concepts. For instance, wealth (high-power) was rated as more colorful than poverty (low-power), but democracy (low-power) was rated as more colorful than dictatorship (high-power). These results may partly be explained by the valence of the concepts. Drawings often contained persons, objects, and situations, but were rarely abstract. Sometimes drawings contained metaphorical content and sometimes the content of drawings related to specific experiences. In conclusion, abstract concepts related to power can be depicted visually via grounding in different ways, such as using metaphors, experiences, and actions.
Journal Article
Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising
The effect of visual metaphor in advertising is claimed to follow a curvilinear pattern: visual metaphors that constitute a moderate challenge are said to have a bigger impact on appreciation than simpler or more complex metaphors. Until now, empirical evidence has been scarce. This study verifies whether the tipping point can indeed be identified. In an experiment, 485 participants judged 16 different metaphors (in advertisements for 16 different product categories) varying in conceptual complexity. Mediation analyses showed that metaphors of moderate complexity, although comprehended less well than simpler metaphors, are appreciated more than simpler and more complex metaphors.
Journal Article
Slowing metaphor down : elaborating deliberate metaphor theory
Deliberate Metaphor Theory (DMT) claims that there is an essential processing difference between non-deliberate and deliberate metaphor use which can explain all this. This book is the first full account of the DMT model for metaphor comprehension.
eBook
The Cambridge Handbook of Metaphor and Thought
A comprehensive collection of essays in multidisciplinary metaphor scholarship that has been written in response to the growing interest among scholars and students from a variety of disciplines such as linguistics, philosophy, anthropology, music and psychology. These essays explore the significance of metaphor in language, thought, culture and artistic expression. There are five main themes of the book: the roots of metaphor, metaphor understanding, metaphor in language and culture, metaphor in reasoning and feeling, and metaphor in non-verbal expression. Contributors come from a variety of academic disciplines, including psychology, linguistics, philosophy, cognitive science, literature, education, music, and law.
eBook