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Designing Effective Web Surveys
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
eBook
Ethnography in Today's World
InEthnography in Today's World, Roger Sanjek examines the genre and practice of ethnography from a historical perspective, from its nineteenth-century beginnings and early twentieth-century consolidation, through political reorientations during the 1960s and the impact of feminism and postmodernism in later decades, to its current outlook in an increasingly urban world. Drawing on a career of ethnographic research across Brazil, Ghana, New York City, and with the Gray Panthers, Sanjek probes politics and rituals in multiethnic New York, the dynamics of activist meetings, human migration through the ages, and shifting conceptions of race in the United States. He interrogates well-known works from Boas, Whyte, Fabian, Geertz, Marcus, and Clifford, as well as less celebrated researchers, addressing methodological concerns from ethnographers' reliance on assistants in the formative days of the discipline to contemporary comparative issues and fieldwork and writing strategies.
Ethnography in Today's Worldcontributes to our understanding of culture and society in an age of globalization. These provocative examinations of the value of ethnographic research challenge conventional views as to how ethnographic fieldwork is and can be conceived, conducted, contextualized, and communicated to academic audiences and the twenty-first-century public.
eBook
Representation in Scientific Practice Revisited
Representation in Scientific Practice, published by the MIT Press in 1990, helped coalesce a long-standing interest in scientific visualization among historians, philosophers, and sociologists of science and remains a touchstone for current investigations in science and technology studies. This volume revisits the topic, taking into account both the changing conceptual landscape of STS and the emergence of new imaging technologies in scientific practice. It offers cutting-edge research on a broad array of fields that study information as well as short reflections on the evolution of the field by leading scholars, including some of the contributors to the 1990 volume. The essays consider the ways in which viewing experiences are crafted in the digital era; the embodied nature of work with digital technologies; the constitutive role of materials and technologies -- from chalkboards to brain scans -- in the production of new scientific knowledge; the metaphors and images mobilized by communities of practice; and the status and significance of scientific imagery in professional and popular culture.ContributorsMorana Alac, Michael Barany, Anne Beaulieu, Annamaria Carusi, Catelijne Coopmans, Lorraine Daston, Sarah de Rijcke, Joseph Dumit, Emma Frow, Yann Giraud, Aud Sissel Hoel, Martin Kemp, Bruno Latour, John Law, Michael Lynch, Donald MacKenzie, Cyrus Mody, Natasha Myers, Rachel Prentice, Arie Rip, Martin Ruivenkamp, Lucy Suchman, Janet Vertesi, Steve Woolgar
eBook
Handbook of Survey Methodology for the Social Sciences
Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology in Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, providing expert guidelines for asking targeted questions, improving accuracy and quality of responses, while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed. By covering all aspects of the topic, the Handbook is suited to readers taking their first steps in survey methodology, as well as to those already involved in survey design and execution, and to those currently in training. Featured in the Handbook: The Total Survey Error: sampling and non-sampling errors. Survey sampling techniques. The art of question phrasing. Techniques for increasing response rates A question of ethics: what is allowed in survey research? Survey design: face-to-face, phone, mail, e-mail, online, computer-assisted. Dealing with sensitive issues in surveys. Demographics of respondents: implications for future survey research. Dealing with nonresponse, and nonresponse bias The Handbook of Survey Methodology in Social Sciences offers how-to clarity for researchers in the social and behavioral sciences and related disciplines, including sociology, criminology, criminal justice, social psychology, education, public health, political science, management, and many other disciplines relying on survey methodology as one of their main data collection tools.
eBook