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961 result(s) for "Middle class India."
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Gender, class and reflexive modernity in India
Using in-depth interviews, this book explores women employed in the Indian IT industry and highlights the gender specific and culturally specific consequences of reflexive modernity in neo-liberal India.
Everyday Reading
During the two difficult decades immediately following the 1947 Indian Independence, a new, commercially successful print culture emerged that articulated alternatives to dominant national narratives. Through what Aakriti Mandhwani defines as middlebrow magazines-like Delhi Press's Saritā -and the first paperbacks in Hindi-Hind Pocket Books-North Indian middle classes cultivated new reading practices that allowed them to reimagine what it meant to be a citizen. Rather than focusing on individual sacrifices and contributions to national growth, this new print culture promoted personal pleasure and other narratives that enabled readers to carve roles outside of official prescriptions of nationalism, austerity, and religion. Utilizing a wealth of previously unexamined print culture materials, as well as paying careful attention to the production of commercial publishing companies and the reception of ordinary reading practices-particularly those of women- Everyday Reading offers fresh perspectives into book history, South Asian literary studies, and South Asian gender studies.
India's middle class
This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India. Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new 'world-class' real estate advertising, a unique religious leisure site - the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India's new middle classes' tryst with cosmopolitanism. The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.
Domestic Goddesses
Based on extensive fieldwork in Calcutta, this book provides the first ethnography of how middle-class women in India understand and experience economic change through transformations of family life. It explores their ideas, practices and experiences of marriage, childbirth, reproductive change and their children's education, and addresses the impact that globalization is having on the new middle classes in Asia more generally from a domestic perspective. By focusing on maternity, the book explores subjective understandings of the way intimate relationships and the family are affected by India's liberalization policies and the neo-liberal ideologies that accompany through an analysis of often competing ideologies and multiple practices. And by drawing attention to women's agency as wives, mothers and grandmothers within these new frameworks, Domestic Goddesses discusses the experiences of different age groups affected by these changes. Through a careful analysis of women's narratives, the domestic sphere is shown to represent the key site for the remaking of Indian middle-class citizens in a global world.
Being Middle-class in India
Hailed as the beneficiary, driving force and result of globalisation, India's middle-class is puzzling in its diversity, as a multitude of traditions, social formations and political constellations manifest contribute to this project. This book looks at Indian middle-class lifestyles through a number of case studies, ranging from a historical account detailing the making of a savvy middle-class consumer in the late colonial period, to saving clubs among women in Delhi's upmarket colonies and the dilemmas of entrepreneurial families in Tamil Nadu's industrial towns. The book pays tribute to the diversity of regional, caste, rural and urban origins that shape middle- class lifestyles in contemporary India and highlights common themes, such as the quest for upward mobility, common consumption practices, the importance of family values, gender relations and educational trajectories. It unpacks the notion that the Indian middle-class can be understood in terms of public performances, surveys and economic markers, and emphasises how the study of middle-class culture needs to be based on detailed studies, as everyday practices and private lives create the distinctive sub-cultures and cultural politics that characterise the Indian middle class today. With its focus on private domains middleclassness appears as a carefully orchestrated and complex way of life and presents a fascinating way to understand South Asian cultures and communities through the prism of social class.
The making of a modern temple and a Hindu city : Kalighat and Kolkata
\"Middle-class Hindus have worked to modernize Kālīghāṭ - the most famous Hindu temple in Kolkata - over the past long century. Rather than being rejected with the onslaught of European modernity, the temple became a facet through which Hindus could produce and publicize their modernity, as well as their cities' and their nation's\"-- Provided by publisher.
Timepass : youth, class, and the politics of waiting in India
Social and economic changes around the globe have propelled increasing numbers of people into situations of chronic waiting, where promised access to political freedoms, social goods, or economic resources is delayed, often indefinitely. But there have been few efforts to reflect on the significance of \"waiting\" in the contemporary world. Timepass fills this gap by offering a captivating ethnography of the student politics and youth activism that lower middle class young men in India have undertaken in response to pervasive underemployment. It highlights the importance of waiting as a social experience and basis for political mobilization, the micro-politics of class power in north India, and the socio-economic strategies of lower middle classes. The book also explores how this north Indian story relates to practices of waiting occurring in multiple other contexts, making the book of interest to scholars and students of globalization, youth studies, and class across the social sciences.