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"Minimalism"
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Evaluating Samuel Beckett's Visual Stage Language : Viewing the Aesthetic of Failure Through the Lens of Visual Art
This thesis proposes that Beckett’s engagement with art enabled him to develop a visual stage language through images which fed into his staging and through an understanding of the principles and elements of art. Therefore using the lens of visual art enables us to focus on the staging of Beckett’s plays as evidence of him experimenting with new visual forms for failure. An extensive use of comparisons with modern art and the Old Masters builds on current scholarship, introducing fresh insights. I propose the concept of subversion as an element of Beckett’s minimalism as a result of investigating the differences between Old Master paintings and his visual stage language. This systematic and wide-ranging investigation introduces many examples of how Beckett used the components of the mise-en-scène, such as lighting, costume, make-up, movement and gesture to create a visual aesthetic of failure. Use is made of a broad range of material including Beckett’s production notebooks and records from actors, directors and designers. Beckett’s writings on art emphasised the failure of representation and the need to show failure in the work itself. The visual elements I include under the aesthetic of failure are: abstraction, failed figure, figure in the stage construct, fragmentation, grotesque, liminality, minimalism and repetition. Merleau-Ponty’s grounding of perception in the body’s experience of its world and his linking this to visual art is used to throw light on aspects of Beckett’s problematization of embodiment. This thesis demonstrates that Beckett’s theatrical experimentation created a visual body of work: it aims to recalibrate the relative importance of the visual versus the spoken text, and therefore promote further scholarly debate.
Dissertation
American literary minimalism
\"Although a handful of books and articles have been written about American literary minimalism during the last forty years, the mode remains misunderstood. When in a 2011 interview in The Paris Review author Anne Beattie was asked how she felt about being \"classed as a minimalist,\" she began her answer: \"none of us have ever known what that means.\" Her response brings into focus the lack of agreement or clarity about the sources and definitions of literary minimalism. Robert C. Clark's American Literary Minimalism fills this significant gap. Clark demonstrates that, despite assertions by many scholars to the contrary, the movement originated in the aesthetic programs of the imagists and literary impressionists active at the turn of the twentieth century. The genre reflects the philosophy that \"form is thought,\" and that style alone dictates whether a poem, story, or novel falls within the parameters of the tradition. The characteristics of minimalist fiction are efficiency, frequent use of allusion, and implication through omission. Organizing his analysis both chronologically and according to lines of influence, Clark offers a definition of the mode, describes its early stages, and then explores six works that reflect its core characteristics: Ernest Hemingway's In Our Time; Raymond Carver's Cathedral; Jay McInerney's Bright Lights, Big City; Susan Minot's Monkeys; Sandra Cisneros's Caramelo; and Cormac McCarthy's The Road. In his conclusion, Clark discusses the ongoing evolution of the category. \"-- Provided by publisher.
Book
Consumers’ intention to purchase renting products: role of consumer minimalism, environmental consciousness and consumer scepticism
PurposeThis paper examines the understanding of various factors that influence consumer purchase intentions of renting products as a result of growth in the sharing economy. In addition, the study examines the notion of consumer minimalism, the mediating role of environmental consciousness and the moderating role of consumer scepticism to explain consumer rental consumption intention.Design/methodology/approachThe research used a survey questionnaire to collect data from Indian consumers (N = 259). Data analysis involved using structural equation modelling with AMOS v25 and PROCESS macro. Structural equation modelling was employed to test the models involving mediation, moderation and moderated mediation.FindingsThe findings link consumer minimalism and the intention to rent products. This research contributed to the existing body of knowledge by incorporating the concepts of consumer minimalism and consumer scepticism into consumers' decisions regarding renting products. Furthermore, the results demonstrated that environmental consciousness enhances consumers' inclination to rent products, shedding light on the factors influencing this preference.Originality/valueThis research extends the existing literature on consumer purchase intentions for rented products by investigating how consumer minimalism, mediated by environmental consciousness and moderated by consumer scepticism, influences these intentions. The results offer valuable insights for both theoretical understanding and practical applications, guiding marketing developers and brands that cater to minimalist consumers interested in renting products. Additionally, it suggests future research avenues in this domain.
Journal Article
Assessment of the association between aesthetic products and perceived product quality: an analysis of customer attitudes
Purpose
This paper aims to high vs. low aesthetic designed products, investigating how perceived quality acts as a mediator between aesthetic design and product attitude. The authors test how different individuals, such as minimalists vs. maximalists, hedonists vs. utilitarians and self-esteem levels, modify this relationship.
Design/methodology/approach
Seven hypotheses and a research framework model were developed. Three studies were conducted using the PROCESS Macro V4.3 for analysis, with the results subsequently discussed. A finalized research framework is presented.
Findings
The authors observed that aesthetically pleasing designs positively influence consumer attitudes towards products. Hedonism versus utilitarianism and self-esteem are essential components within the indirect pathway, connecting aesthetic design to perceived quality and subsequently to product attitude, while minimalism directly affects the relationship between aesthetic design and product attitude.
Practical implications
Marketers must comprehend diverse consumer preferences and traits for business success. Perceived quality, distinct from actual quality, strongly shapes pre-purchase product attitudes. Therefore, aligning design with perceived quality is crucial.
Originality/value
This study provides valuable insights into how individual factors influence the choice of products with different aesthetic designs.
Journal Article