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Mondo has its choice of licenses but they picked Iron Giant \"because it's an incredible movie,\" [Ishmael], 30, says. \"It's not like it's an anniversary. This could be the year after the movie came out, we would be trying to do this.\" \"Our fans are really smart. We can't fool them by putting out something that's bad,\" Ishmael says. \"They're not going to be like, 'Oh yeah, cool, we're going to buy that anyway.' We're going to hear about it, it's not going to sell out. It happens often.\" \"I want to be Todd McFarlane for this generation of toys and get it to where it's not OK to put out crappy toys,\" Ishmael says. \"If you put out crappy toys, they won't sell because there's all this good stuff next to it.\"

\"All that was loved about Shrek in the first film is brought to the final film,\" promises Bill Damaschke, head of creative production at DreamWorks. Mike Myers, Eddie Murphy and Cameron Diaz are back as the voices of Shrek, sidekick Donkey and ogress wife Fiona. The premise is the Brothers Grimm meet It's a Wonderful Life: After rescuing a princess, getting hitched and fathering triplets, Shrek is feeling over-domesticated. \"He has lost his roar,\" says director Mike Mitchell (Sky High, Deuce Bigelow: Male Gigolo). \"It used to send villagers running away in terror. Now they run to him and ask him to sign their pitchforks and torches.\"