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Extrait: \"L'homme d'argent et l'homme sans argent comme Oreste et Pylade, comme Castor et Pollux. Les grandes amitiés de l'antiquité s'éclipsent devant cette amitié-là, qui ne se laisse éclipser par nulle autre.\"À PROPOS DES ÉDITIONS LIGARANLes éditions LIGARAN proposent des versions numériques de qualité de grands livres de la littérature classique mais également des livres rares en partenariat avec la BNF. Beaucoup de soins sont apportés à ces versions ebook pour éviter les fautes que l'on trouve trop souvent dans des versions numériques de ces textes. LIGARAN propose des grands classiques dans les domaines suivants: • Livres rares • Livres libertins • Livres d'Histoire • Poésies • Première guerre mondiale • Jeunesse • Policier

People want to have fun, and they are more likely to have fun if the situation allows them to justify it. This research studies how people's need for justifying hedonic consumption drives two choice patterns that are observed in typical purchase contexts. First, relative preferences between hedonic and utilitarian alternatives can reverse, depending on how the immediate purchase situation presents itself. A hedonic alternative tends to be rated more highly than a comparable utilitarian alternative when each is presented singly, but the utilitarian alternative tends to be chosen over the hedonic alternative when the two are presented jointly. Second, people have preferences for expending different combinations of time (effort) and money for acquiring hedonic versus utilitarian items. They are willing to pay more in time for hedonic goods and more in money for utilitarian goods. The author explores the topic through a combination of four experiments and field studies.

Online racist discourse, in contrast to offline varieties, is often assumed to be emotionally unrestrained due to the anonymity of online settings. Taking an affective–discursive practice approach, this study challenges that assumption by analysing online racist satire and other forms of racist humour targeting European Union (EU)-migrants begging for money, as well as responses evoked by such humorous attempts, appearing in two discussion threads on the Swedish website Flashback. A discourse analysis is conducted, drawing on insights from theories of satirical discursive practice, critical approaches to humour and the sociology of emotions. The results show that online racism may be articulated in subtle and restrained as well as more explicit ways through different humorous techniques. Furthermore, laughing and unlaughing responses to satire and other forms of humour reveal an online racist affective–discursive order in the making, which demands clarity in articulating racist messages. This points to online racism’s restrained nature.

While previous work suggested that presenters may benefit from the use of humor, others argue that the use of humor can be risky. Therefore, there is a need to examine the potential moderators and mediators of this process. The study aims to experimentally explore the appropriate use of humor during a professional investment presentation. The sample included 400 participants. After being randomly assigned to 2 × 2 between-subjects conditions (man /woman presenter × with/without a humorous message), the participants watched a video of an investment presentation. Participants who were asked to invest virtual money in the firm after the video. Using a moderated mediation analysis, the results show that humor was related to higher investment amounts and that the presenters’ perceived organizational status mediated this indirect relationship. The novelty of the study lies in its experimental design, focusing on audience behavioral tendencies and its unexplored mixed-gender effect: women tended to invest less when a male presenter used humor, while men tended to invest more when a female presenter used humor. The perceived status of the presenter mediated these associations. Theoretically, the study expands the understanding of the Benign Violation Theory (BVT) regarding the need to address contextual factors while examining the appropriate use of humor. Moreover, to maximize the benefits of humor, one must consider the humor’s relevance to the audience and acknowledge that humor needs to be appropriately used. This is particularly important for people working in investment settings. Plain Language Summary Who can start an investment presentation with a joke and in which conditions? While previous work suggested that presenters may benefit from the use of humor, others argue that the use of humor can be risky. The purpose of the study is to experimentally explore the use of humor during a professional investment presentation. The final sample included 400 participants who were randomly assigned to four conditions (man or woman presenter and a presentation with or without a humorous message). The participants watched a video of an investment presentation. Participants were asked to invest virtual money in the firm after the video. the key results show that humor was related to higher investment amounts due to the increase in the presenters’ status. In addition, women tended to invest less when a male presenter used humor, while men tended to invest more when a woman female presenter used humor. The perceived status of the presenter mediated these associations. Our findings practically encourage females to use humor in the workplace, specifically during presentations. To maximize humor’s benefits, one must consider its relevance to the audience and recognize that it must be appropriately used. This is particularly important for people working in financial and investment setting.