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The Post-Screen Through Virtual Reality, Holograms and Light Projections
Screens are ubiquitous today. They display information; present image worlds; are portable; connect to mobile networks; mesmerize. However, contemporary screen media also seek to eliminate the presence of the screen and the visibilities of its boundaries. As what is image becomes increasingly indistinguishable against the viewer’s actual surroundings, this unsettling prompts re-examination about not only what is the screen, but also how the screen demarcates and what it stands for in relation to our understanding of our realities in, outside and against images. Through case studies drawn from three media technologies – Virtual Reality; holograms; and light projections – this book develops new theories of the surfaces on and spaces in which images are displayed today, interrogating critical lines between art and life; virtuality and actuality; truth and lies. What we have today is not just the contestation of the real against illusion or the unreal, but the disappearance itself of difference and a gluttony of the unreal which both connect up to current politics of distorted truth values and corrupted terms of information. The Post-Screen Through Virtual Reality, Holograms and Light Projections: Where Screen Boundaries Lie is thus about not only where the image’s borders and demarcations are established, but also the screen boundary as the instrumentation of today’s intense virtualizations that do not tell the truth. In all this, a new imagination for images emerges, with a new space for cultures of presence and absence, definitions of object and representation, and understandings of dis- and re-placement – the post-screen.
eBook
Multimedia security technologies for digital rights management
Security is a major concern in an increasingly multimedia-defined universe where the Internet serves as an indispensable resource for information and entertainment. Digital Rights Management (DRM) is the technology by which network systems protect and provide access to critical and time-sensitive copyrighted material and/or personal information. This book equips savvy technology professionals and their aspiring collegiate protégés with the latest technologies, strategies and methodologies needed to successfully thwart off those who thrive on security holes and weaknesses. Filled with sample application scenarios and algorithms, this book provides an in-depth examination of present and future field technologies including encryption, authentication, copy control, tagging, tracing, conditional access and media identification. The authors present a diversified blend of theory and practice and focus on the constantly changing developments in multimedia applications thus providing an admirably comprehensive book. * Discusses state-of-the-art multimedia authentication and fingerprinting techniques * Presents several practical methodologies from industry, including broadcast encryption, digital media forensics and 3D mesh watermarking * Focuses on the need for security in multimedia applications found on computer networks, cell phones and emerging mobile computing devices
eBook
Multimedia Systems
This text covers the design, development, and implementation of multimedia applications and systems. The book explores various topics such as multimedia hardware and software, digital media representation and compression, multimedia communication, and multimedia databases. It is an essential resource for students and professionals in the field of multimedia, providing a thorough understanding of the principles and practices of multimedia systems. This book will equip you with the knowledge and skills needed to create and manage multimedia systems in a rapidly evolving technological landscape.
eBook
Applied AI and multimedia technologies for smart manufacturing and CPS applications
\"This book provides a review of the state of the art technology regarding the integration of AI and multimedia technologies for smart manufacturing applications, offering detailed industrial integration examples for specific AI and multimedia technologies using both R&D and empirical analysis to examine the impacts of the integration of specific multimedia and AI technologies for stated industrial manufacturing applications\"-- Provided by publisher.
BOOK
Mit der Post in Die Zukunft
Der Bildschirmtext der 1980er Jahre ist eine weitgehend vergessene Technologie, vom spateren Internet vollstandig verdrangt, in Inhalten und interaktiven Anwendungen diesem aber erstaunlich nahe. Mit der Kombination von Fernsehgerat und Telefonanschluss eroffnete die Deutsche Bundespost Privatpersonen erstmals ein umfangreiches Spektrum interaktiver Netzwerkanwendungen, so beispielweise das Homebanking. Das Buch untersucht Btx in seiner Gesamtheit, historisiert das Agieren der staatlichen Akteure, verdeutlicht die medienrechtlichen Debatten, die bis in die Gegenwart hineinwirken und zeigt an konkreten Inhalten die Moglichkeiten und Probleme des Systems. So wird keine zum Scheitern verurteilte Technologie betrachtet, sondern ein eigenstandiges Medium, welches auf dem Hohepunkt seiner Verbreitung durch den kometenhaften Aufstieg einer weiteren Vernetzungstechnologie substituiert wurde.
eBook
A/B testing : the most powerful way to turn clicks into customers
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.
In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.
Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5, 000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300, 000 experiments run by Optimizely customers. You'll learn:
* What to test
* How to choose the testing solution that's right for your organization
* How to assemble an A/B testing dream team
* How to create personalized experiences for every visitor
* And much more
Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
eBook