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In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases.

Do museums need to be inclusive? How do we define inclusion? Understanding and Implementing Inclusion in Museums is the pioneer text to focus solely on the notion of inclusion for museums. This book is intended to demystify the much-debated idea of inclusion for museum professionals, theorists, professors, and researchers. The chapters within this book are intended to function as a guide for understanding, implementing, and evaluating inclusion in your museum. This insightful examination of inclusion in museums features: An introductory definition of inclusion for museums. Guidelines for creating inclusion in your museum through partnerships with people and community organizations. Strategies for driving social change through inclusive museum practice. Tools for implementing inclusion in your museum. Mechanisms for evaluating the inclusiveness of your museum. An encyclopedic Who’s Who of museum professionals serving as advocates, agents, and architects of inclusion today. An extensive resource list to aid you and your museum. We have never had a book solely about inclusion for museums, and never with such a strong focus on American institutions. I invite you to join the conversation concerning inclusion armed with greater understanding and the tools to implement change through your museum.

This clear, accessible manual is designed specifically for people running the thousands of small museums, historic houses, and historic sites across the U.S. and Canada. Typically, these smaller institutions lack endowments and are under-funded. They also tend to be understaffed, so that their administrators wear many hats: curator, researcher, building manager, accountant, and fundraiser, to name a few. This guide will help small-museum administrators perform their jobs more efficiently by teaching them how to secure funding for their programs and institutions.

This article investigates how national histories marred by racial conflict can be translated into narratives of group identity formation. I study the role of \"identity-driven\" museums in converting American's racial past into a metanarrative of black identity from subjugation to citizenship. Drawing on a thick description of exhibitions at 15 museums, interviews with curators and directors, museum documents, and newspaper articles, I use the \"political economy of memory\" as a framework to explain how ideological and material processes intersect in the production of exhibitions. I show that in addition to struggles over the truth and interpretive styles, more prosaic issues of funding, attendance, and institutional capacity-building hve an impact on representational selectivities. I explain how these issues affect black museums operating during the civil rights and post-civil rights eras. I consider the motivations and consequences of \"remembering\" national histories of violence and intolerance through the prism of group identity formation.

Alongside a general introduction to website development and design, this book features instructional guides for four of the most popular WYSIWYG editors. With an eye to the specific needs of museums and historic sites, Free and Easy Website Design for Museums and Historic Sites leads readers through the process of building an online presence and adapting various technologies for museum use. This book emphasizes the importance of harnessing the power of the Internet for cultural institutions.--

The National Bureau of Economic Research organized a project to explore the economic issues facing the major art museums of the United States. For this purpose NBER defined economics broadly to include not only the financial situation of the museums but also the management and growth of museum collections, the museums' relationship with the public, and the role of the government in supporting art museums. This volume brings together nontechnical essays on these issues by economists associated with the NBER and personal statements by leaders of America's major national art museums and related foundations. It can be read not only by economists but also by museum officials and trustees. Museum directors generally come to their responsibilities with a background in art history and curatorial work but without experience in thinking about the management and public policy aspects of museum administration. Trustees who serve on museum boards generally have a background in business or law but have not previously tried to apply their experience to the unusual economic problems of museums. The background papers, the panelists' remarks, and the summary of the discussion will help them to approach their responsibilities with a better understanding of the problems and possibilities of the museum.

McLean describes the roles of museum curators and visitors. The multiformity of exhibitions ensures that museum visitors will interact in an almost endless variety of ways with the exhibits and with each other.