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Measuring museum impact and performance
Based on extensive research and decades of experience, museum analyst and planner John W. Jacobsen provides both the theoretical underpinnings and the operational pragmatics of measuring any museum's intentional impact and performance by using 1,025 indicators drawn from 51 expert sources. Measuring Museum Impact and Performance: Theory and Practice provides museum professionals internationally with a clear, very open process that will improve their museum's value and performance by selecting indicators that monitor whether they are realizing their desired public, private, personal and institutional values. The book is not prescriptive, but liberating, as the framework recognizes that each museum needs to decide on its own purposes and priorities. The book is organized in two parts: \"Part 1: Theory\" is scholarly and builds on the museum field’s rich literature; and \"Part 2: Practice\" provides step-by-step methods for any museum to set up its own dashboard of prioritized impact and performance indicators. Substantive attachments include: the list of the 51 source documents for the MIIP indicators; definitions of terms and data fields; a long list of precedented museum impacts; measurement formulas and worksheet templates, filled in for a sample museum; and the MIIP 1.0 database available online. Readers will get the following benefits: - A literature review of prior work on measuring museum value - An analysis of eleven well-established evaluation frameworks that synthesize into a revolutionary, yet practical, Museum Theory of Action - A robust and searchable menu of 1,025 existing and aspirational indicators (the MIIP 1.0 database) that you can use to start your own selection - An analysis of the MIIP database using the Theory of Action that reveals 14 areas of potential museum impacts and benefits - A process to select and prioritize your museum’s intentional purposes and desired impacts - A process to determine, measure and compare your museum’s key performance indicators (KPIs) - A process to set-up and conduct peer museum comparisons - Procedures and examples of how to capture and report data used in your selected indicators - Principles for using indicator data to inform museum management decisions
eBook
Evaluating accessibility in museums : a practical guide
\"This book bridges accessibility and evaluation through case studies of museums that highlight the role of evaluation in accessibility work\"-- Provided by publisher.
Book
The Engaging Museum
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.
This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience.
This book features:
includes chapter introductions and discussion sections
supporting case studies to show how ideas are put into practice
a lavish selection of tables, figures and plates to support and illustrate the discussion
boxes showing ideas, models and planning suggestions to guide development
an up-to-date bibliography of landmark research.
The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
eBook
Practical evaluation guide : tools for museums and other informal educational settings
Administrators of museums and other informal-learning centers often need to demonstrate, in some tangible way, the effectiveness of their institutions as teaching tools. Practical Evaluation Guide discusses specific methods for analyzing audience learning and behavior in museums, zoos, botanic gardens, nature centers, camps, and youth programs.
Evaluation is essential because it allows you to answer critical questions like:
How can one measure the impacts of educational experiences in a museum, zoo, or aquarium?Are digital technologies more effective than traditional exhibits for enhancing visitor interest and understanding? How does one measure learning in these informal environments where visitors themselves decide what they will experience? Since we know many visitors come to informal institutions for social interaction and play, how does one access these social impacts?
The Practical Evaluation Guide is an all-in-one resource to guide professionals working in museums and other informal educational institutions. This new edition includes updates throughout and features a brand-new chapter on evaluating digital interactive exhibits. The section on observational tools includes a new section on using video recordings and the section on interviews includes recent studies from countries outside the U.S.
Practical Evaluation Guide serves as a basic, easy-to-follow guide for museum professionals and students who want to understand the effects of such public institutions on the people who visit them.
eBook
Enhancing museum visitor forecasting using deep learning and sentiment analysis: A transformer-based approach for sustainable management
This study aims to develop a forecasting model that predicts the annual number of museum visitors by integrating structured museum-related data and unstructured sentiment data. While prior research has often relied on a single data type or traditional regression techniques, this study incorporates sentiment scores extracted from museum-related news articles and user comments to empirically assess the influence of external public opinion. Seven predictive algorithms including traditional models (Linear Regression and Random Forest Regressor) and deep learning models (RNN, GAN, CNN, LSTM, and Transformer) were evaluated for performance. Among these, the Transformer model demonstrated the highest predictive accuracy across all evaluation metrics (RMSE, MSLE, and MAPE) and was adopted as the final forecasting model. The results show that incorporating sentiment data significantly enhances forecasting precision, highlighting the substantial impact of media narratives and public sentiment on visitor behavior. This study offers a robust forecasting framework that integrates both structured and unstructured data, providing practical implications for sustainable museum planning and strategic decision-making.
Journal Article
The impact of a gamified mobile question-asking app on museum visitor group interactions: an ICAP framing
Mobile devices and apps have become a standard for the museum experience. Many studies have begun to explore the impact mobile apps may have on user experience and informal learning. However, there has been relatively little research on how visitor groups interact collaboratively while using these devices in computer-supported collaborative learning (CSCL) environments. In this paper, we explore the impact of a mobile question-asking app on museum visitor group interactions using the Interactive-Constructive-Active–Passive (ICAP) framework, a hierarchical taxonomy that differentiates modes of cognitive engagement. In a post-hoc analysis of survey findings from a study conducted at two large museums in the American southwest, we found that our app encouraged sharing of information among group members. In addition, users of a gamified version of the app were significantly more likely to report engaging in a group discussion during question-asking than groups using a non-game version of the app. We also found that group collaboration levels depended on the group-designated primary user of the app. Whenever a child or the group collaboratively asked the most questions, group discussion frequency was significantly higher. The study’s findings support mobile question-asking apps’ viability as a means to better understanding of museum visitor groups’ interactions with exhibit content and provide evidence that game-based mobile apps, designed to foster question-asking by visitors, may bolster collaborative group interactions and informal learning.
Journal Article
Art by firelight? Using experimental and digital techniques to explore Magdalenian engraved plaquette use at Montastruc (France)
Palaeolithic stone plaquettes are a type of mobiliary art featuring engravings and recovered primarily from Magdalenian sites, where they can number from single finds to several thousand examples. Where context is available, they demonstrate complex traces of use, including surface refreshing, heating, and fragmentation. However, for plaquettes with limited or no archaeological context, research tends to gravitate toward their engraved surfaces. This paper focuses on 50 limestone plaquettes excavated by Peccadeau de l’Isle from Montastruc, a Magdalenian rockshelter site in southern France with limited archaeological context; a feature common to many art bearing sites excavated across the 19th and early 20th Centuries. Plaquette use at Montastruc was explored via a programme of microscopy, 3D modelling, colour enhancement using DStretch©, virtual reality (VR) modelling, and experimental archaeology, the latter focusing on limestone heating related to different functional and non-functional uses. While the limited archaeological context available ensures the results remain only indicative, the data generated suggests plaquettes from Montastruc were likely positioned in proximity to hearths during low ambient light conditions. The interaction of engraved stone and roving fire light made engraved forms appear dynamic and alive, suggesting this may have been important in their use. Human neurology is particularly attuned to interpreting shifting light and shadow as movement and identifying visually familiar forms in such varying light conditions through mechanisms such as pareidolic experience. This interpretation encourages a consideration of the possible conceptual connections between art made and experienced in similar circumstances, such as parietal art in dark cave environments. The toolset used to investigate the Montastruc assemblage may have application to other collections of plaquettes, particularly those with limited associated context.
Journal Article
Developing a Set of Guidelines for Rigorous Evaluations at a Natural History Museum
Evaluation is often a required component for funded projects; however, the process of undertaking an evaluation does not always result in valuable information that can be used for learning, reflection, and program improvement. In light of methodological shortcomings and lack of meaningful use of evaluations, informal science education researchers have called for greater rigor in evaluations. To strengthen our own approach, we engaged in a process to review past evaluations and to determine a means to improve our work in this arena. A group of stakeholders first conducted a survey of our own evaluations at the museum. We identified features of the reports that were meaningful and led to useful insights about programs. We coded these guidelines in categories that emerged. Then, we conducted a modified Delphi process for reaching consensus about which guidelines for evaluation should be used across the museum to guide future work. This paper presents our final set of guidelines, a rubric for rating proposals, and implications for educators, researchers and evaluators in informal science learning spaces.
Journal Article
Non-Destructive Sampling of Ancient Insect DNA
Background: A major challenge for ancient DNA (aDNA) studies on insect remains is that sampling procedures involve at least partial destruction of the specimens. A recent extraction protocol reveals the possibility of obtaining DNA from past insect remains without causing visual morphological damage. We test the applicability of this protocol on historic museum beetle specimens dating back to AD 1820 and on ancient beetle chitin remains from permafrost (permanently frozen soil) dating back more than 47,000 years. Finally, we test the possibility of obtaining ancient insect DNA directly from non-frozen sediments deposited 3280-1800 years ago - an alternative approach that also does not involve destruction of valuable material. Methodology/Principal Findings: The success of the methodological approaches are tested by PCR and sequencing of COI and 16S mitochondrial DNA (mtDNA) fragments of 77–204 base pairs (-bp) in size using species-specific and general insect primers. Conclusion/Significance: The applied non-destructive DNA extraction method shows promising potential on insect museum specimens of historical age as far back as AD 1820, but less so on the ancient permafrost-preserved insect fossil remains tested, where DNA was obtained from samples up to ca. 26,000 years old. The non-frozen sediment DNA approach appears to have great potential for recording the former presence of insect taxa not normally preserved as macrofossils and opens new frontiers in research on ancient biodiversity.
Journal Article