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This volume, based on extensive research in a number of the museums themselves, examines recent changes in their display methods, narratives, actors and architectural style. It also considers their representation of Chinese national identity, millenarian history and extraordinary cultural diversity.

Visits to Chinese museums have grown eightfold between 1995 and 2016. Growth in museum expenditure and space has contributed to most of the increase in visits, although the free admission policy that was rolled out in 2008 also had a significant impact. Demand factors have not had a major impact on museum visit growth with the possible exception of the increase in urban population. Museum demand exhibits decreasing returns in museum quality and museum space but constant return to scale in both. Finally, the government’s move to free admission, as well as the growth rates in museum space and expenditure, is broadly consistent with the objective of maximizing visits.

Museum cultural relics represent a special material cultural heritage, and modern interpretations of them are needed in current society. Based on the catalogue data of cultural relics published by the State Administration of Cultural Heritage, this paper analyzes the continuity and intermittentness of cultural relics in time series by using the method of continuity judgment of cultural relics, analyzes the aggregation and migration of cultural relics in space by using the method of spatial analysis, and then uses cosine similarity to explain the similarity distribution in space and time. The results show that the overall distribution of cultural relics exhibits the characteristics of class aggregation, dynasty aggregation and regional aggregation. From the perspective of a time scale, cultural relics have different “life cycles”, displaying continuity, intermittentness, and similarity. From the perspective of a spatial scale, the cultural relic distribution forms a small “cultural communication circle”, showing aggregation, migration, and similarity. The temporal and spatial distribution of cultural relics exhibited more similar characteristics among dynasties that were closer together than those that were far away.

\"From new museum construction to the re-purposing of colonial monuments, and from essentialized narratives to spaces which encourage visitors to dream, this book explores the development and influence of national museums in three contemporary Asian societies - Singapore, Hong Kong, and Macau\"-- Provided by publisher.

Through an exploration of the representation of ethnic minorities in the museums of Kunming, Yunnan Province of China, this article discusses the active role that museums play in the processes of memory and identity engineering, whereby museum images and narratives are used to support collective imagination about ethnic minorities' identities and past. Drawing from a comparative analysis of museum displays in Kunming, I discuss how the image of ethnic minorities is conveyed through a selective process of i) remembering and emphasizing specific cultural elements, ii) forgetting other elements, and lastly, iii) modifying the perception of ethnic minorities relation to the Han majority. By revealing the extent and modalities through which museum representations manipulate ethnic minorities' identities in China, the analysis aims to contribute to our understanding of the multiple ways in which museums act as sites for the enactment of collective memory and imagination.

\"How did China's Communist revolution transform the nation's political culture? In this rich and vivid history of the Mao period (1949-1976), Denise Y. Ho examines the relationship between its exhibitions and its political movement\"-- Provided by publisher.

Purpose Based on object–object congruity, this study aims to clarify the driving factors and antecedent mechanism of tourists’ willingness to purchase intangible cultural heritage (ICH)-souvenirs. Design/methodology/approach This study used a five-point Likert scale to collect data and proposed a structural equation model to explore this issue. Findings ICH-inheritor/souvenir-congruity is positively related to tourists’ purchase intention for ICH-souvenirs and perceived authenticity; perceived authenticity and brand identity play a chain mediating effect between ICH-inheritor/souvenir-congruity and the purchase intention for ICH-souvenirs. Research limitations/implications This paper excludes individual, situational and cultural factors, ignoring the possible moderating roles of these factors. This treatment simplifies the feasibility of the present study but might lead to the deviation between the results of the current research and the actual outcomes. Practical implications The retailers of ICH-souvenirs should encourage the ICH-inheritors to endorse and promote their products while creating. They could tell a good story about their experience or create entertainment experiences for tourists through hand-in-hand teaching. Originality/value This study explores the driving factors and antecedent mechanism of tourists’ purchase intention for ICH-souvenirs from the third perspective of image congruity theory, namely, object–object congruity. Visual Abstract 非物质文化遗产纪念 品：形象一致性与品牌对游客购买意向的影响 摘要 研究目的 基于客-客一致性, 本研究旨在厘清游客购买非物质文化遗产纪念品的影响因素与驱动机制。 方法论 本研究利用5点式Likert量表收集数据, 并提出了一个结构方程模型来探讨这个问题。 发现 非遗传承人/纪念品一致性正向显著影响非遗纪念品的购买意愿和本真性感知; 本真性感知和品牌认同在非遗传承人/纪念品一致性和非遗纪念品购买意愿之间起着链式中介作用。 创意/价值 本研究从形象一致性理论的第三个视角（客-客一致性）, 探讨了游客购买非遗纪念品的影响因素与驱动机制。 理论启示 本研究进一步证明了客-客一致性的有效性和合理性, 拓宽了形象一致性理论的外延。 实践启示 非遗纪念品的零售商应鼓励非遗传承人在创作的同时代言和推广他们的产品。他们可以讲述自己的经历, 或者通过手把手教学为游客创造娱乐体验。 研究局限/启示 本文排除了个人、情境和文化因素, 忽略了这些因素可能的调节作用。这种处理简化了当前研究的可行性, 但可能导致当前研究结果与实际结果之间的偏差。 Recuerdos del patrimonio cultural inmaterial: la influencia de la consistencia de la imagen y la marca en la intención de compra de los turistas Resumen Propósito Basado en la congruencia objeto-objeto, el presente estudio busca esclarecer los factores impulsores y el mecanismo antecedente sobre la disposición de los turistas a adquirir recuerdos del PCI. Diseño/metodología/enfoque El presente estudio utiliza una escala de Likert de cinco puntos para recopilar datos y plantea un Modelo de Ecuaciones Estructurales (MEE) para estudiar este asunto. Resultados La congruencia entre el heredero/recuerdo del PCI se relaciona de forma positiva con la intención de compra de recuerdos del PCI por parte de los turistas y con la autenticidad percibida; la autenticidad percibida y la identidad de marca ejercen un efecto mediador en cadena entre la congruencia entre el heredero/recuerdo del PCI y la intención de compra de recuerdos del PCI. Originalidad/valor El presente estudio explora el mecanismo antecedente de la intención de compra de los turistas de recuerdos de PCI a partir de la tercera perspectiva de la teoría de congruencia de la imagen (la congruencia objeto-objeto). Implicaciones teóricas El presente estudio justifica la validez y racionalidad de la congruencia objeto-objeto, extendiendo la teoría de la congruencia de imagen. Implicaciones prácticas Los minoristas de los recuerdos del PCI deben fomentar que los herederos del PCI respalden y promocionen sus productos al mismo tiempo que los crean. Ellos pueden contar sus propias experiencias o crear experiencias entretenidas para turistas mediante la enseñanza mediante ejemplos. Limitaciones/implicaciones del estudio El presente documento no tiene en cuenta los factores individuales, situacionales y culturales e ignora el posible papel moderador de estos factores. Dicho tratamiento simplifica la viabilidad de este estudio, aunque podría dar lugar a una desviación entre los resultados de la presente investigación y los resultados reales.

In recent years, digital museums have employed information and communication technologies, such as sensor technology and machine vision, to provide new opportunities for preserving, exhibiting, and disseminating cultural heritage. The user-centred design approach is further advanced by the virtualised, portable, and intelligent display features of digital museums. Hence, it is crucial to clarify the components that affect user attitudes and experiences as well as the underlying mechanisms of these factors. This study combines the Information Systems Success Model and Expectation Confirmation Model to establish a research model for user satisfaction with digital museums. The findings indicate that (1) perceived platform quality, which encompasses information, system, and service quality, is the key factor that significantly affects user satisfaction; (2) confirmation of expectations partially mediates the relationship between perceived platform quality and user satisfaction; (3) perceived usefulness mediates the relationships between information quality and user satisfaction as well as system quality and user satisfaction; and (4) perceived usefulness and confirmation serve as chain mediators between perceived platform quality and user satisfaction. This study enriches the theoretical framework for evaluating user satisfaction in digital museums and emphasises the crucial roles of information, system, and service quality, confirmation, and perceived usefulness. This study provides valuable insights for managers, curators, and practitioners aiming to build and enhance digital museum user experiences. Plain language summary Guidance for museum managers and curators to improve user satisfaction in digital museums This study explores the components that affect user satisfaction and the underlying mechanisms of these factors in digital museums. By collecting data through an online questionnaire from 355 users who accessed the China Zisha-Ware Digital Museum, we evaluated these factors using a research framework based on the Information Systems Success Model (IS Success Model) and the Expectation Confirmation Model (ECM). The findings enrich the theoretical understanding of digital museum user experience and underscore the critical roles of information, system, and service quality, confirmation, and perceived usefulness in shaping user satisfaction, providing guidance for professionals to enhance museum services and promote user engagement.