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Museums and Public Value
Public Value speaks to our time - to the role that museums can play in creating civil societies, to the challenges involved in using limited assets strategically, to the demand for results that make a difference and to the imperative that we build the kind of engagement that sustains our futures. This book assists museum leaders to implement a Public Value approach in their management, planning, programming and relationship building. The benefits are long term public engagement and support, which can be used to demonstrate that valuable returns result from public investment in museums. A range of authors from around the world unpack the concept of Public Value and examine its implications for museums. They situate Public Value within current management theory and practice, offer tools for implementation, highlight examples of successful practice and examine the evidence of Public Value that governments seek to inform policy and funding decisions. The book will be required reading for senior professionals in museums, as well as museum and heritage studies students.
eBook
Evaluation of virtual tour in an online museum: Exhibition of Architecture of the Forbidden City
Online virtual museum tours combine museum authority and an academic approach with the diversity and interactivity of online resources; such tours have become an essential resource for online scientific research and education. Many important museums around the world are developing this type of online service. Comprehensive evaluation of such tours is, however, urgently needed to ensure effectiveness. This paper establishes a heuristic evaluation scale based on the literature. Taking the online virtual tour of the Exhibition of Architecture of the Forbidden City as a case study, confirmatory factor analysis was then carried out to improve the scale. Interviews were conducted to discuss and analyze the research results. The developed evaluation scale has four dimensions: authenticity , interaction , navigation , and learning . The results from the case study showed, first, that the exhibition had visual authenticity, but the behavioral authenticity was insufficient; second, the exhibition was generally interactive, but this aspect could be improved by enriching the links; third, the lack of effective navigation design for the exhibit was the main factor affecting experience quality. Fourth, the exhibition was informative and supported learning, but needs further improvement to the quantity and quality of information provided. Finally, the interviews revealed that the online exhibition did not entirely support people of different ages and abilities, so it needs further improvement to be wholly inclusive.
Journal Article
World heritage on the ground
The UNESCO World Heritage Convention of 1972 set the contemporary standard for cultural and natural conservation. Today, a place on the World Heritage List is much sought after for tourism promotion, development funding, and national prestige. Presenting case studies from across the globe, particularly from Africa and Asia, anthropologists with situated expertise in specific World Heritage sites explore the consequences of the World Heritage framework and the global spread of the UNESCO heritage regime. This book shows how local and national circumstances interact with the global institutional framework in complex and unexpected ways. Often, the communities around World Heritage sites are constrained by these heritage regimes rather than empowered by them.
eBook
Sustainability Assessment of the National Museum of Egyptian Civilization (NMEC): Environmental, Social, Economic, and Cultural Analysis
This article presents an assessment of sustainability conducted post the opening of the National Museum of Egyptian Civilization (NMEC), which underwent vast development that had significant impacts, not only on the global level but also on the international attention towards Egypt’s great civilization. The study investigates the impact of the NMEC’s environmental, social, and economic sustainability and cultural value. Both qualitative and quantitative approaches were adopted. The qualitative includes a preliminary study followed by site visits for collecting data and mapping the four sustainability pillars: environmental, social, economic, and cultural. The quantitative approach has been conducted by exploiting 33 indicators to measure five sustainability dimensions in addition to the UNESCO 15 Thematic Indicators for Culture in the 2030 Agenda; the impact of NMEC on social media using the data scraping technique exploiting GitHub. Energy audit results illustrate that the total annual energy consumption is 491,376.00 kWh (79% in the ground fl. & 21% in the Mummies fl.), as well as 19.98 kWh/m2 (Gr. fl.) and 144 kWh/m2 (Mummies fl.); the first matches RIBA’s benchmark for museums, well below the ranking ‘Good’ (50 kWh/m2). Social sustainability impacts indicate that the word count’s effect on social media is 27%, 31%, and 42% on Facebook, Instagram, and Twitter, respectively, while the number of followers is 92%, 7%, and 1%. On Google, it is 1275 and ranks 4.7, whereas the number of posts is 231, 350, and 258. Economic sustainability assessment has been addressed by calculating the revenues throughout one year since the grand opening, and the total revenues amount to USD 2,794,047. The cultural sustainability assessment showed a positive response to the evaluation recorded for 9 out of 15 indicators. The sustainability assessment of the NMEC plays a key role in assuring livable and regenerative cities.
Journal Article
Stakeholder perspectives of an experiential learning program at a children’s museum to promote healthy eating and physical activity
Background
Encouraging healthy eating and physical activity in children has long-term benefits for their health and development, however many do not meet the requirements for fruit and vegetable consumption, or physical activity. Experiential learning (EL) has been shown to improve children’s healthy eating and physical activity-related knowledge, attitudes, and behaviour. Children’s museums provide opportunities for hands-on EL activities that can engage families. This study examined stakeholder perspectives on the perceived feasibility, acceptability, fidelity and impact of an EL health-promoting program in a children’s museum.
Methods
A qualitative case study was conducted at the Early Start Discovery Space, a university-based children’s museum, in Australia. The study involved implementing a 4-week Healthy Living program comprising EL activities related to food and movement for children aged 0–10 years. Perceived feasibility, acceptability, fidelity and impact were assessed through focus groups and observations. Focus groups (23 participants, 17 caregivers and 6 museum staff) were conducted post-implementation. Focus groups were audio-recorded, transcribed verbatim and analysed using thematic analysis. 15 HL sessions were observed throughout implementation.
Results
Stakeholders perceived that the HL program was feasible and acceptable. As a result of consultation between researchers and museum staff, the HL program was easily implemented in the museum. Stakeholders suggested that children and their carers enjoyed the HL activities and were engaged in the HL activities. Aspects of fidelity were explored and showed that most sessions were delivered as intended, however, the delivery of the key messages was suboptimal. Perceived changes in children’s knowledge, attitudes behaviour relating to healthy eating and physical activity were minimal.
Conclusions
Key stakeholders (museum staff and caregivers) provided insights regarding perceived feasibility and acceptability of the HL program delivered in the children’s museum. Preliminary findings highlight the potential of children’s museums as a setting for EL health eating and physical activity programs. Further, this study highlights the significance of stakeholder engagement, collaboration, and incorporation of hands-on and enjoyable activities to promote healthy habits in children. Future studies, with larger sample sizes, should be conducted to extend the results from this study.
Journal Article
The Communication Challenge in Archaeological Museums in Puglia: Insights into the Contribution of Social Media and ICTs to Small-Scale Institutions
Archaeological museums play a vital role in regions with ancient roots, holding a millennial image as the cradle of civilization. In the South of Italy (former “Magna Graecia”) and particularly in Puglia—a melting pot of cultures where ancient Messapian, Byzantine, Roman, and Greek civilizations followed one another in ages, bequeathing a wealth of testimonies—institutions are disseminated across the region, and almost every small municipality has its own archaeological museum hosting a wealth of valuable objects and remains. The gradual structural changes in the role of museums over the last decades and the recent COVID-19 pandemic outbreak, with the sudden closing and subsequent re-opening of facilities, forced institutions to re-think and re-develop their communication practices everywhere. Museums across the world have since been conceiving original and effective strategies based on social media and ICTs. After framing the problem background, the article introduces an overview of good practice and virtuous examples in the museum field and a questionnaire-based focus survey on a sample of archaeological museums in Puglia in order to assess the status of local communication strategies’ implementation against the potential of modern technologies. The survey results allowed identifying a peculiar mix of “emergency” and evolutional approaches in the sample analyzed, main concerns and barriers to the adoption of digital strategies, but also specific strategic drivers for innovation in the very nature of local small institutions. The study’s outcomes offer a potential contribution to the alignment of institutions to current standards through informed policies that can be usefully shared in other similar contexts across Europe.
Journal Article