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Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model, which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.

This address considers the epidemiology of narratives relevant to economic fluctuations. The human brain has always been highly tuned toward narratives, whether factual or not, to justify ongoing actions, even such basic actions as spending and investing. Stories motivate and connect activities to deeply felt values and needs. Narratives \"go viral\" and spread far, even worldwide, with economic impact. The 1920-1921 Depression, the Great Depression of the 1930s, the so-called Great Recession of 2007-2009, and the contentious political-economic situation of today are considered as the results of the popular narratives of their respective times. Though these narratives are deeply human phenomena that are difficult to study in a scientific manner, quantitative analysis may help us gain a better understanding of these epidemics in the future.

Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

Fiction literature has largely been ignored by psychology researchers because its only function seems to be entertainment, with no connection to empirical validity. We argue that literary narratives have a more important purpose. They offer models or simulations of the social world via abstraction, simplification, and compression. Narrative fiction also creates a deep and immersive simulative experience of social interactions for readers. This simulation facilitates the communication and understanding of social information and makes it more compelling, achieving a form of learning through experience. Engaging in the simulative experiences of fiction literature can facilitate the understanding of others who are different from ourselves and can augment our capacity for empathy and social inference.

In contrast to the antistructuralist and antipositivist agenda that has animated the \"narrative turn\" in the social sciences since the 1980s, a more uniquely sociological approach has studied stories in the interactional, institutional, and political contexts of their telling. Scholars working in this vein have seen narrative as powerful, but as variably so, and they have focused on the ways in which narrative competence is socially organized and unevenly distributed. We show how this approach, or cluster of approaches, rooted variously in conversational analysis, symbolic interactionism, network analysis, and structuralist cultural sociologies, has both responded to problems associated with the narrative turn and shed light on enduring sociological questions such as the bases of institutional authority, how inequalities are maintained and reproduced, why political challengers are sometimes able to win support, and the cultural foundations of self-interest and instrumental rationality.

While poor families experience high residential instability, they also stay put for extended periods of time before moving. When they do move, they are likely to move laterally to a similarly disadvantaged place. These two processes—staying in place and churning—amount to \"horizontal immobility.\" Why do people get stuck in disadvantaged environments? Prevailing understandings focus on constraints to residential choice, but even under limitations, families make active residential decisions. Drawing on fieldwork with 50 renters in a low-income, high-crime Baltimore neighborhood, this article proposes that neighborhoods themselves shape narratives governing residential decision-making. In high-crime neighborhoods, renters stay put as long as they can craft a story that justifies remaining. But when the narrative is ruptured by violent events, residents are pushed to action, often a move. The logic behind these moves is motivated by a desire to restore a sense of safety. The concept of \"narrative rupture\" sheds light on when a family decides to move, representing a mechanism for how residential decisions are shaped by neighborhood forces to reproduce poverty. This concept also contributes to theories of how culture shapes action: we are most likely to act when the narratives supporting our current course of action break down.

Although ethnography has become a popular research approach in many organizations, major gaps exist in the field's understanding of the way it operates in the corporate world, particularly in how ethnography facilitates market learning. Drawing from extensive fieldwork in the world of commercial ethnography, the authors describe how ethnographic stories give executives a unique means of understanding market realities. By working through the rich details of ethnographic stories infused with the tensions, contradictions, and emotions of people's everyday lives, executives are better able to grasp the complexity of consumer cultures. Overall, this research should help managers leverage the catalytic effects of ethnographic storytelling in their efforts to learn about and understand market contexts.

Much prior work illuminates how fans of a brand can contribute to the value enjoyed by other members of its audience, but little is known about any processes by which fans contribute to the dissipation of that audience. Using longitudinal data on America’s Next Top Model, a serial brand, and conceptualizing brands as assemblages of heterogeneous components, this article examines how fans can contribute to the destabilization of a brand’s identity and fuel the dissipation of audiences of which they have been members. This work suggests that explanations focusing on satiation, psychology, or semiotics are inadequate to account for dissipation in the audience for serial brands. Moreover, the perspective advanced here highlights how fans can create doppelgänger brand images and contribute to the co-destruction of serial brands they have avidly followed.

The stream of action in life, virtual environments, film, and narratives is parsed into events. This parsing has consequences for memory. The transition from one event to another can impede memory in some ways but improve it in others. Whether impairment or improvement occurs depends on the nature of the information and how it is later remembered. The Event Horizon Model of comprehension and memory goes beyond more traditional accounts of the influence of context on cognition to explain these phenomena.