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This study examines the content of primetime Spanish-language programming available in the United States. Four alternate nights of primetime, serial programming, which included 6 telenovelas and 1 drama, were analyzed on three Spanish TV networks-Telemundo, Univision and Azteca America. Content analysis included gender roles, class, sexual talk, and physical and verbal aggression. Women were represented comparably to men in overall numbers, but with more childcare responsibilities, less job status and a greater emphasis on attractiveness. Lighter skin characters were more likely to play major roles, were more fit and younger, and more likely to be upper class than their darker skin counterparts. Sexual talk followed a pattern similar to U.S. soaps but was more pronounced on Spanish-language television. Verbal and physical aggression were less prevalent compared to U.S. programming. The potential impact of stereotypical class and gender roles on U.S. viewers is discussed.

For the last two years, hopes were high -- no, passions were roused -- that Telemundo, producer of programs such as the megahit \"Body of Desire\" (in which Old Pedro returns as hot young Salvador) would crack open Mexico's hermetically sealed broadcast industry and launch that country's third network.

In the most comprehensive history of Spanish-language television in the United States to date, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication within an English-dominated society. The book begins in San Antonio, Texas, in 1961 with the launch of the first Spanish-language station in the country. From it rose the Spanish International Network (SIN), which would later become Univision. Conceived by Mexican broadcasting mogul Emilio Azcárraga Vidaurreta and created by unsung American television pioneers, Unvision grew to provide a vast amount of international programming, including popular telenovelas, and was the first U.S. network delivered by satellite. After Telemundo was founded in the 1980s by Saul Steinberg and Harry Silverman, the two networks battled over audiences and saw dramatic changes in leadership. Today, Univision and Telemundo are multibillion-dollar television providers that equal ABC, CBS, NBC, and Fox in scale and stature. While Univision remains a beacon of U.S. television's internationalization, Telemundo-owned by NBC-is a worldwide leader in producing Spanish-language programs. Using archival sources and original interviews to reconstruct power struggles and behind-the-scenes intrigue, Allen uses this exciting narrative to question monolingual and Anglo-centered versions of U.S. television history. He demonstrates the endurance, innovation, and popularity of Spanish-language television, arguing that its story is essential to understanding the Latinx history of contemporary America. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L'Hoeste and Juan Carlos Rodríguez

New media and modes of expression present issues that encourage understanding and reframing of modern Latino media. But in an older and little-studied medium that today is a cornerstone not merely of Latino but all mass communication—Spanish-language television such as Telemundo, Televisa, and Spanish International Network—a new need is found in a long unaddressed question: In an English-speaking country, how could a Spanish-language institution have emerged? The need for a first account of Spanish-language television is reflected in fervor among Latinos who believe its obscurity erases their history. Hidden historical source work can be and is found. A detective story that results in an inside story explains the meaning and prominence of Spanish-language television today. Significant yet unknown founding parents, historical roots tangled in two counties (Mexico and the U.S.), conflicts, and eventual landmark strides are introduced. Previewed are several themes and revelations. Because of foreign ownership restrictions, the now-giant Univision began as an outlaw firm. While U.S. mass communication is understood as a “Fortress America,” Spanish-language television internationalized U.S. media with implications scholars and experts have overlooked.