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When Wall Street met Main Street : the quest for an investors' democracy
The financial crisis of 2008 made Americans keenly aware of the impact Wall Street has on the economic well-being of the nation and its citizenry. Ott shows how the government, corporations, and financial institutions transformed stock investment from an elite to a mass practice at the beginning of the twentieth century.
eBook
A nation of small shareholders : marketing Wall Street after World War II
How New York Stock Exchange leaders in the decades after the Great Crash of 1929 helped popularize equity investing.
Immediately after the frightening Great Crash of 1929, many Americans swore they would \"never\" or \"never again\" become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring 1920s. A Nation of Small Shareholders explores how marketers at the New York Stock Exchange during the mid twentieth century deliberately cultivated new individual shareholders.
Janice M. Traflet examines the energy with which NYSE leaders tried to expand the country's retail investor base, particularly as the Cold War emerged and then intensified. From the early 1950s until the 1970s, Exchange executives engaged in an ambitious and sometimes controversial marketing program known as \"Own Your Share of America, \" which aimed to broaden the country's shareholder base. The architects of the marketing program ardently believed that widespread shareownership would strengthen \"democratic capitalism\" which, in turn, would serve as an effective barrier to the potential allure of communism here in the United States.
Based on extensive primary source research, A Nation of Small Shareholders illustrates the missionary zeal with which Big Board leaders during the Cold War endeavored to convince factions within the Exchange as well as the outside public of the practical and ideological importance of building a true shareholder nation.
In these troubled economic times, every citizen should welcome studies that shed light on U.S. financial markets. A Nation of Small Shareholders puts the role of individual investors in broader, long-term perspective.
eBook
A nation of small shareholders
Cover -- Contents -- Acknowledgments -- Introduction. Sowing an \"Equity Culture\" -- 1 Reeling from the Great Crash -- 2 Experimenting with Advertising -- 3 Marketing the \"Own Your Share\" Program -- 4 Courting Retail Investors during the Cold War -- 5 Selling Stocks on the Monthly Plan -- 6 Creating a Nation of \"Sound\" Investors -- Epilogue. Own Your Share in Retrospect -- Notes -- Essay on Sources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y.
Book
The first Wall Street
When Americans think of investment and finance, they think of Wall Street—though this was not always the case. During the dawn of the Republic, Philadelphia was the center of American finance. The first stock exchange in the nation was founded there in 1790, and around it the bustling thoroughfare known as Chestnut Street was home to the nation's most powerful financial institutions. The First Wall Street recounts the fascinating history of Chestnut Street and its forgotten role in the birth of American finance. According to Robert E. Wright, Philadelphia, known for its cultivation of liberty and freedom, blossomed into a financial epicenter during the nation's colonial period. The continent's most prodigious minds and talented financiers flocked to Philly in droves, and by the eve of the Revolution, the Quaker City was the most financially sophisticated region in North America. The First Wall Street reveals how the city played a leading role in the financing of the American Revolution and emerged from that titanic struggle with not just the wealth it forged in the crucible of war, but an invaluable amount of human capital as well. This capital helped make Philadelphia home to the Bank of the United States, the U.S. Mint, an active securities exchange, and several banks and insurance companies—all clustered in or around Chestnut Street. But as the decades passed, financial institutions were lured to New York, and by the late 1820s only the powerful Second Bank of the United States upheld Philadelphia's financial stature. But when Andrew Jackson vetoed its charter, he sealed the fate of Chestnut Street forever—and of Wall Street too. Finely nuanced and elegantly written, The First Wall Street will appeal to anyone interested in the history of the United States and the origins of its unrivaled economy.
eBook
When Wall Street Met Main Street
Intro -- Contents -- Introduction: The Quest for an Investors' Democracy -- 1. The Problem with Financial Securities -- 2. The \"Free and Open Market\" Responds -- 3. \"Be a Stockholder in Victory!\" -- 4. Mobilizing the Financial Nation -- 5. The Postwar Struggle for the Financial Nation -- 6. Swords into Shares -- 7. The Corporate Quest for Shareholder Democracy -- 8. Finance Joins in the Quest for Shareholder Democracy -- 9. \"The People's Market\" -- Epilogue: The Enduring Quest -- Abbreviations -- Notes -- Acknowledgments -- Index.
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