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Leveraging constraints for innovation : new product development essentials from the PDMA
\"Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as the development of new business models - Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Product development professionals including engineers, project managers and business managers in a broad range of industries from heavy manufacturing to the service sector. Plus members of the PDMA and those training for the PDMA Professional Certification Examination using the body of knowledge\"-- Provided by publisher.
Book
Open innovation : new product development essentials from the PDMA
A clear, practical guide to implementing Open Innovation for new product development
Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.
Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include:
* Product platforming and idea competitions
* Customer immersion and interaction
* Collaborative product design and development
* Innovation networks, rewards, and incentives
Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.
eBook
The soul of design : harnessing the power of plot to create extraordinary products
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good.
The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a \"special\" product that makes it—well, special. They argue that this je ne sais quoi arises from \"plot\"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.
Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market.
Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
eBook
Go-to-market uncovered : how to successfully launch a product and drive sustainable, long-term revenue growth
Celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market.
BOOK
Product Development - A Structured Approach to Consumer Product Development, Design, and Manufacture
This book will guide both engineering professionals as well as graduate level students in mechanical and industrial engineering and general manufacturing management in how to develop a holistic, integrated team approach to product development. Written by leading academic authorities, who also have extensive industrial experience, this instructional reference work can be used in the traditional classroom, in professional continuing education courses or for self-study. First text/reference to cover product development from initial product concept and engineering design to design specs, manufacturability and product marketing. The book reviews the precepts of product design in a step-by-step structured process. It helps the reader to understand the connection between initial design and interim and final design, including design review and materials selection. The book offers insight into roles played by product functionality, ease-of-assembly, maintenance and durability, and their interaction with cost estimation and manufacturability.
eBook
The scaling value playbook : a practical guide for creating innovation networks for impact and growth
Learn how to scale your business or organization and overcome the challenges in moving innovation to scale. 'The Scaling Value Playbook' provides an overview of the challenges in moving innovation to scale, offering practical guidance on managing this process. It explores creating new ventures and discusses the road to realizing value at scale. It also provides a framework for developing and implementing a strategy for scaling up and scaling out of innovation, together with tools and templates to enable the reader to create a fit-for-purpose scaling strategy.
Book
User-centered design stories: real-world UCD case files
Intended for both the student and the practitioner, this is the first user-centered design casebook. It follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation. In this book, the reader is asked to perform analysis of dozens of UCD work situations and propose solutions for the problem set. The problems posed in the cases cover a wide variety of key tasks and issues facing practitioners today, including those that are related to organizational/managerial topics, UCD methods and processes, and technical/ project issues. The benefit of the casebook and its organization is that it offers the new practitioner (as well as experienced practitioners working in new settings) the valuable practice in decision-making that one cannot get by reading a book or attending a seminar. *The first User-Centered Design Casebook, with cases covering the key tasks and issues facing UCD practitioners today.*Each chapter based on real world cases with complex problems, giving readers as close to a real-world experience as possible.* Offers \"the things you don't learn in school,\" such as innovative and hybrid solutions that were actually used on the problems discussed.
eBook