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Systematic misperceptions: Cigarette variant names signal (reduced) harm amongst young adults
2025
Introduction Cigarette brand variant names remain a key marketing tool despite restrictions under Article 13 of the EU Tobacco Products Directive. This study investigates whether variant names of popular cigarette brands evoke associations that violate the Directive's prohibitions on harm and flavour-related claims in the Netherlands Methods 1,354 participants (younger adult and adult daily smokers, younger adult non-daily smokers, and younger adult non-smokers) offered unprompted and prompted associations with 10 variants from three major brands to explore perceptions of harm and taste. Qualitative responses were coded and analysed, and quantitative comparisons assessed differences across variant types. Results Variant names referring to former ‘mild’ variant names (e.g., “Gold”, “Blue\") were perceived as less harmful than full-flavour variants (e.g., “Red\"). Variant names referring to former ‘menthol’ variants (e.g., “Green”, “Alpine\") elicited strong associations with menthol flavour, particularly among younger participants. Findings indicate systematic misperceptions about harm and flavour, contrary to regulatory intent. Conclusions This study highlights the continued influence of brand variant names on consumer perceptions, particularly among young smokers and non-smokers. Subtle linguistic and colour cues in variant names were found to reinforce these perceptions, undermining efforts to convey the universal harms of smoking. Policymakers could consider stricter regulation, such as mandating neutral numerical naming systems, to mitigate misleading associations and further reduce product appeal. Strengthened oversight can further align tobacco control policies with public health goals, advancing efforts to prevent smoking initiation and achieve a smoke-free generation. Key messages • Colour-cued variant names create predictable harm and flavour associations, particularly amongst young adults and non-smokers. • Young adult smokers more often smoke low tar and menthol variants.
Journal Article
NASH EQUILIBRIA ON (UN)STABLE NETWORKS
2021
In response to a change, individuals may choose to follow the responses of their friends or, alternatively, to change their friends. To model these decisions, consider a game where players choose their behaviors and friendships. In equilibrium, players internalize the need for consensus in forming friendships and choose their optimal strategies on subsets of k players—a form of bounded rationality. The k-player consensual dynamic delivers a probabilistic ranking of a game’s equilibria, and via a varying k, facilitates estimation of such games.
Applying the model to adolescents’ smoking suggests that: (a) the response of the friendship network to changes in tobacco price amplifies the intended effect of price changes on smoking, (b) racial desegregation of high schools decreases the overall smoking prevalence, (c) peer effect complementarities are substantially stronger between smokers compared to between nonsmokers.
Journal Article
Young Adults’ Favorable Perceptions of Snus, Dissolvable Tobacco Products, and Electronic Cigarettes: Findings From a Focus Group Study
2012
Objectives. We explored young adults’ perceptions of snus (spitless moist snuff packed in porous bags), dissolvable tobacco products, and electronic cigarettes and intention to try these products. Methods. We conducted 11 focus group discussions involving a total of 66 young adults (18–26 years old) on these new tobacco products (e.g., harmfulness, potential as quit aids, intention to try) held between July and December 2010. We analyzed discussions using a thematic approach. Results. Participants generally reported positive perceptions of the new products, particularly because they came in flavors. Few negative perceptions were reported. Although some participants believed these products were less harmful than cigarettes and helpful in quitting smoking, others thought the opposite, particularly regarding electronic cigarettes. Participants also commented that these products could be gateways to cigarette smoking. Half of the participants, including a mix of smokers and nonsmokers, admitted they would try these products if offered by a friend. Conclusions. Young adults perceive the new tobacco products positively and are willing to experiment with them. Eliminating flavors in these products may reduce young adults’ intentions to try these products.
Journal Article
Attitudes towards lung cancer screening in socioeconomically deprived and heavy smoking communities: informing screening communication
2017
Background While discussion continues over the future implementation of lung cancer screening, low participation from higher risk groups could limit the effectiveness of any national screening programme. Objectives To compare smokers’ beliefs about lung cancer screening with those of former and never smokers within a low socioeconomic status (SES) sample, to explore the views of lower SES smokers and ex‐smokers in‐depth, and to provide insights into effective engagement strategies. Design, setting and participants Using proactive, community‐based recruitment methods, we surveyed 175 individuals from socioeconomically deprived communities with high smoking prevalence and subsequently interviewed 21 smokers and ex‐smokers. Participants were approached in community settings or responded to a mail‐out from their housing association. Results Interviewees were supportive of screening in principle, but many were doubtful about its ability to deliver long‐term survival benefit for their generation of “heavy smokers.” Lung cancer was perceived as an uncontrollable disease, and the survey data showed that fatalism, worry and perceived risk of lung cancer were particularly high among smokers compared with non‐smokers. Perceived blame and stigma around lung cancer as a self‐inflicted smokers’ disease were implicated by interviewees as important social deterrents of screening participation. The belief that lungs are not a treatable organ appeared to be a common lay explanation for poor survival and undermined the potential value of screening. Conclusions Attitudes towards screening among this high‐risk group are complex. Invitation strategies need to be carefully devised to achieve equitable participation in screening.
Journal Article
SMOKING AND MORTALITY: NEW EVIDENCE FROM A LONG PANEL
by
Gilleskie, Donna B.
,
Strumpf, Koleman
,
Darden, Michael
in
Age differences
,
Bias
,
Economic theory
2018
Many public health policies are rooted in findings from medical and epidemiological studies that fail to consider behavioral influences. Using nearly 50 years of data from the Framingham Heart Study's male participants, we evaluate the longevity consequences of different lifetime smoking patterns by jointly estimating smoking behavior and health outcomes over the life cycle, by richly including smoking and health histories, and by flexibly incorporating correlated unobserved heterogeneity. Unconditional difference-in-mean calculations that treat smoking behaviors as random indicate a 9.3-year difference in age of death between lifelong smokers and nonsmokers; our findings suggest the bias-corrected difference is 4.3 years.
Journal Article
Determinants of non-attendance in the Finnish breast cancer screening program: a population study
2025
Background Breast cancer screenings decrease mortality from the disease. In Finland, women aged 50-69 receive biennial invitations to the screening. Attendance varies between population groups, but factors related to non-attendance are insufficiently understood. More comprehensive information is needed to improve participation across population groups. This study aimed to determine lifestyle and wellbeing-related factors associated with non-attendance in the screening. Methods Data from the national Healthy Finland 2022-2023 survey were linked to breast cancer screening data from the Finnish Cancer Registry. A total of 5220 women aged 50-72 who participated in the survey and received a screening invitation within five years were included. Non-attendance was defined as not attending the latest screening. Results were presented as population-weighted prevalences (%) and 95% confidence intervals (CI) of non-attendance. Results Of the study sample, 8.8% did not attend the latest screening. Non-attendance was more common in women with low consumption of vegetables and fruit (15.2% (95% CI 8.8-21.5)) vs. high consumption (7.3 (6.0-8.7)), low physical activity (PA) (14.1 (9.7-18.4)) vs. high PA (7.8 (6.2-9.3)), current smokers (15.8 (12.2-19.4)) vs. non-smokers (7.6 (6.6-8.6)), very low social inclusion (Experiences of Social Inclusion Scale (ESIS)<50) (14.4 (10.2-18.6)) vs. ESIS≥50 (8.3 (7.2-9.3)). Conclusions Breast cancer screening attendance is generally high in Finland. As a novelty, this study linked national registry-based screening data to population-based survey data enabling the study of diverse determinants of non-attendance. Unhealthy lifestyle habits and low social inclusion are associated with non-attendance. Understanding the factors associated with it may help to identify and target non-attenders, ultimately improving attendance and early detection, and thus decrease breast cancer mortality. Key messages • Poor lifestyle habits and low social inclusion are associated with lower breast cancer screening attendance. Screening participation should be addressed as part of broader public health strategies. • Identifying factors that are associated with poor breast cancer screening attendance aids in tailoring strategies to promote attendance and decrease cancer mortality.
Journal Article
The impact of smoking status on cognition and brain morphology in schizophrenia spectrum disorders
by
Sundram, Suresh
,
Weickert, Cynthia Shannon
,
Van Rheenen, Tamsyn E.
in
Analysis of covariance
,
Australia - epidemiology
,
Banking
2022
Cigarette smoking is associated with worse cognition and decreased cortical volume and thickness in healthy cohorts. Chronic cigarette smoking is prevalent in schizophrenia spectrum disorders (SSD), but the effects of smoking status on the brain and cognition in SSD are not clear. This study aimed to understand whether cognitive performance and brain morphology differed between smoking and non-smoking individuals with SSD compared to healthy controls.
Data were obtained from the Australian Schizophrenia Research Bank. Cognitive functioning was measured in 299 controls and 455 SSD patients. Cortical volume, thickness and surface area data were analysed from T1-weighted structural scans obtained in a subset of the sample (
= 82 controls,
= 201 SSD). Associations between smoking status (cigarette smoker/non-smoker), cognition and brain morphology were tested using analyses of covariance, including diagnosis as a moderator.
No smoking by diagnosis interactions were evident, and no significant differences were revealed between smokers and non-smokers across any of the variables measured, with the exception of a significantly thinner left posterior cingulate in smokers compared to non-smokers. Several main effects of smoking in the cognitive, volume and thickness analyses were initially significant but did not survive false discovery rate (FDR) correction.
Despite the general absence of significant FDR-corrected findings, trend-level effects suggest the possibility that subtle smoking-related effects exist but were not uncovered due to low statistical power. An investigation of this topic is encouraged to confirm and expand on our findings.
Journal Article
Cigarette smoking as a risk factor for schizophrenia or all non-affective psychoses
by
Hamilton, Fiona
,
Petersen, Irene
,
King, Michael
in
Cigarette smoking
,
Cigarette Smoking - epidemiology
,
Cigarettes
2021
Smoking tobacco is regarded as an epiphenomenon in patients with schizophrenia when it may be causal. We aimed to examine whether smoking status is related to the onset of schizophrenia or the broader diagnosis of non-affective psychosis, including schizophrenia.
We used data from The Health Improvement Network primary care database to identify people aged 15-24 between 1 January 2004 and 31 December 2009. We followed them until the earliest of: first diagnosis of schizophrenia (or psychosis), patient left the practice, practice left THIN, patient died or 31 December 2014.
In men, incidence rates for schizophrenia per 100 000 person years at risk were higher in smoking initiators (non-smoker who became a smoker during the study) than in non-smokers (adjusted IRR 1.94; 95% CI 1.29-2.91) and higher still in smokers (adjusted IRR 3.32; 95% CI 2.67-4.14). Among women, the incidence rate of schizophrenia was higher in smokers than in non-smokers (adjusted IRR 1.50; 95% CI 1.06-2.12), but no higher in smoking initiators than non-smokers. For non-affective psychosis, the pattern was similar for men but more evident in women where psychosis incidence rates were higher in smoking initiators (adjusted IRR 1.90; 95% CI 1.40-2.56) and in smokers (adjusted IRR 2.13; 95% CI 1.76-2.57) than in non-smokers.
We found an important and strong association between smoking and incidence of schizophrenia. Smoking may increase risk through as yet unknown pathways or smoking may share genetic risk with schizophrenia and non-affective psychoses.
Journal Article
Smoke-free home restrictions in Armenia and Georgia: motives, barriers and secondhand smoke reduction behaviors
2023
Background
Promoting smoke-free homes (SFHs) in Armenia and Georgia is timely given high smoking and secondhand smoke exposure (SHSe) rates and recent national smoke-free policy implementation. This study examined theoretical predictors (e.g. motives, barriers) of SFH status, and among those without SFHs, past 3-month SFH attempts and intent to establish SFHs in the next 3 months.
Methods
Multilevel logistic regression analyzed these outcomes using 2022 survey data from 1467 adults (31.6% past-month smokers) in Armenia (n = 762) and Georgia (n = 705). Correlates of interest included SHSe reduction behaviors and SFH motives and barriers; models controlled for country, community, age, sex, smoking status and other smokers in the home.
Results
In this sample, 53.6% had SFHs (Armenia: 39.2%; Georgia: 69.2%). Among those without SFHs, one-fourth had partial restrictions, no smokers in the home and/or recent SFH attempts; 35.5% intended to establish SFHs; and ∼70% of multiunit housing residents supported smoke-free buildings. We documented common SHSe reduction behaviors (opening windows, limiting smoking areas), SFH motives (prevent smell, protect children/nonsmokers) and barriers (smokers’ resistance). Correlates of SFHs were being from Georgia, other smokers in the home, fewer SHSe reduction behaviors, greater motives and fewer barriers. Among participants without SFHs, correlates of recent SFH attempts were other smokers in the home, greater SHSe reduction behaviors and SFH motives, and fewer barriers; correlates of SFH intentions were being female, greater SHSe reduction behaviors, greater motives, and fewer barriers.
Conclusions
SFH interventions should address motives, barriers and misperceptions regarding SHSe reduction behaviors. Moreover, smoke-free multiunit housing could have a great population impact.
Journal Article
A Dynamic Model of US Adolescents’ Smoking and Friendship Networks
by
Haas, Steven A.
,
Bishop, Nicholas J.
,
Schaefer, David R.
in
Adolescent
,
Adolescent Behavior - psychology
,
Adolescents
2012
Objectives. We investigated the associations between smoking and friend selection in the social networks of US adolescents. Methods. We used a stochastic actor-based model to simultaneously test the effects of friendship networks on smoking and several ways that smoking can affect the friend selection process. Data are from 509 US high school students in the National Longitudinal Study of Adolescent Health, 1994–1996 (46.6% female, mean age at outset = 15.4 years). Results. Over time, adolescents’ smoking became more similar to their friends. Smoking also affected who adolescents selected as friends; adolescents were more likely to select friends whose smoking level was similar to their own, and smoking enhanced popularity such that smokers were more likely to be named as friends than were nonsmokers, after controlling for other friend selection processes. Conclusions. Both friend selection and peer influence are associated with smoking frequency. Interventions to reduce adolescent smoking would benefit by focusing on selection and influence mechanisms.
Journal Article