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Olympic visions : images of the games through history
Explores how painters and sculptors, photographers and filmmakers, and architects and designers have helped to affect the consciousness of Olympic spectators around the world.
Book
The Olympic Games: A Critical Approach
Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.
eBook
Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.
This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
eBook
What are the Summer Olympics?
An overview of the Summer Olympics from Grecian times through 2012.
Book
Host Cities and the Olympics
Rather than interpreting the Olympics as primarily a sporting event of international or national significance, this book understands the Games as a civic project for the host city that serves as a catalyst for a variety of urban interests over a period of many years from the bidding phase through the event itself. Traditional Olympic studies have tended to examine the Games from an outsider's perspective or as something experienced through the print media or television. In contrast, the focus presented here is on the dynamics within the host city understood as a community of interacting individuals who encounter the Games in a variety of ways through support, opposition, or even indifference but who have a profound influence on the outcome of the Games as actors and players in the Olympics as a drama.
Adopting a symbolic interactionist approach, the book offers a new interpretive model through which to understand the Olympic Games by exploring the relationship between the Games and residents of the host city. Key analytical concepts such as framing, dramaturgy, the public realm, and the symbolic field are introduced and illustrated through empirical research from the Vancouver 2010 Winter Games, and it is shown how social media and shifts in public opinion reflected interaction effects within the city. By filling a clear lacuna in the Olympic Studies canon, this book is important reading for anybody with an interest in the sociology of sport, urban studies, event studies or urban sociology.
eBook
691 EP059 – Sailing: new classes-new problems-new solutions in medical support(Are we going to see the blood in the waters of the Olympics)
BackgroundNew classes of attractive fast sailing equipment with foils are introduced in sailing for the Olympic games. These classes brought new dangers and potentially very serious injuries.ObjectiveTo present the main risks in the Olympic foil sailing (IQFoil and Formula Kite) and identify problems of medical support at such events.DesignCross sectional study SettingData were collected at several international sailing events and the last sailing World Championship.ParticipantsAnonymous survey among voluntary participantsAssessment of Risk FactorsSeveral systems of medical support were tested on major sailing events and their faults registered.Main Outcome MeasurementsNumber of injuries and response capabilities of supporting rescue teamsResultsMain risks and causes of the injuries in two Olympic foil classes: IQFoil and Formula Kite are identified and new criteria for intervention of the rescue teams are set.Abstract 691 Figure 1ConclusionsNew foil classes in sailing present significant danger to the athletes and require new approach to medical support on the field of play.
Journal Article
Coaching for performance : realising the Olympic dream
This book celebrates two important aspects of the London 2012 Olympic and Paralympic Games. For those involved in any aspect of Olympism, and particularly coaches and athletes, London 2012 was about realising dreams, achieving success and participating in competitive sport at the highest level. This book sets out some of these dreams and the part coaches play in this. The book also looks at the notion of 'coaching-for-performance' and does this from an international and multi-sport perspective. From interviews with Olympic coaches, the experiences of those working in the field of high performance and from applied sport researchers, the book uses the metaphor of the 'coach-as-alchemist' in order to capture the dynamics of coach-athlete relationships and performance. Sports such as diving, swimming, gymnastics, skiing are included as well as individual and team sports.
BOOK
Routledge Handbook of the Olympic and Paralympic Games
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. For the first time a close look into specific issues of the Paralympics is co-hosted in the same volume with the Olympics. It brings together a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.
The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance, socio-cultural and political issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact.
The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.
eBook