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Conducting Research Using Online Workshops During COVID-19: Lessons for and Beyond the Pandemic
Social distancing rules in the time of the COVID-19 pandemic have necessitated a move to online research for many social science researchers. In moving data collection online, academic literature on Internet-mediated research has resurfaced and been enriched, providing researchers with a useful resource when planning data collection online. In sharp contrast, there is limited published work for online workshops, indicating new opportunities for developing an evidence base for this increasingly important approach to data generation.
Journal Article
Studying Reddit: A Systematic Overview of Disciplines, Approaches, Methods, and Ethics
This article offers a systematic analysis of 727 manuscripts that used Reddit as a data source, published between 2010 and 2020. Our analysis reveals the increasing growth in use of Reddit as a data source, the range of disciplines this research is occurring in, how researchers are getting access to Reddit data, the characteristics of the datasets researchers are using, the subreddits and topics being studied, the kinds of analysis and methods researchers are engaging in, and the emerging ethical questions of research in this space. We discuss how researchers need to consider the impact of Reddit’s algorithms, affordances, and generalizability of the scientific knowledge produced using Reddit data, as well as the potential ethical dimensions of research that draws data from subreddits with potentially sensitive populations.
Journal Article
Opt-Out Parental Consent in Online Surveys
This article aims to foster discussion and debate around seeking parental consent from young people recruited online. The growth of social media, particularly for young people, has led to increased interest in young people’s online activities as both a research topic and recruitment setting. In a health-related study, which sought to recruit young people aged 13 to 18 years old from YouTuber fan communities to an online survey, the question arose of how parental consent could be sought from young people below 16 when no link existed between researcher and parents/guardians. A practical strategy is proposed which combines novel communication methods for participant information, opt-out online consent and age verification to address this issue. Strengths and limitations of these approaches are discussed.
Journal Article
Doing qualitative research online
Qualitative researchers can now connect with participants online to collect deep, rich data and generate new understandings of contemporary research phenomena. Doing Qualitative Research Online gives students and researchers the practical and scholarly foundations needed to gain digital research literacies essential for designing and conducting studies based on qualitative data collected online. The book will take a broad view of methodologies, methods and ethics, covering: ethical issues in research design and ethical relationships with participants; designing online qualitative studies; collecting qualitative data online through interviews, observations, participatory and arts-based research and a wide range of posts and documents; analyzing data and reporting findings. Written by a scholar-practitioner in e-learning and online academia with 15 years experience, this book will help all those new to online research by providing a range of examples and illustrations from published research. The text and accompanying materials will offer discussion and assignment ideas for ease of adoption.
Book
Conducting behavioral research on Amazon’s Mechanical Turk
Amazon’s Mechanical Turk is an online labor market where requesters post jobs and workers choose which jobs to do for pay. The central purpose of this article is to demonstrate how to use this Web site for conducting behavioral research and to lower the barrier to entry for researchers who could benefit from this platform. We describe general techniques that apply to a variety of types of research and experiments across disciplines. We begin by discussing some of the advantages of doing experiments on Mechanical Turk, such as easy access to a large, stable, and diverse subject pool, the low cost of doing experiments, and faster iteration between developing theory and executing experiments. While other methods of conducting behavioral research may be comparable to or even better than Mechanical Turk on one or more of the axes outlined above, we will show that when taken as a whole Mechanical Turk can be a useful tool for many researchers. We will discuss how the behavior of workers compares with that of experts and laboratory subjects. Then we will illustrate the mechanics of putting a task on Mechanical Turk, including recruiting subjects, executing the task, and reviewing the work that was submitted. We also provide solutions to common problems that a researcher might face when executing their research on this platform, including techniques for conducting synchronous experiments, methods for ensuring high-quality work, how to keep data private, and how to maintain code security.
Journal Article
\When Is Short, Sweet?\ Selection Uncertainty and Online Review Presentations
Online customer reviews are an important part of e-commerce product selection. When used effectively, online reviews may reduce the uncertainty inherent in making product selection decisions online, but how best to deal with thousands of online customer reviews? Past research considers online review summarization, where reviews are reduced to numeric ratings, key phrases, keywords or product characteristics. However, in their original form, online reviews contain the carefully crafted narratives of past customers, elements of which may not be amenable to summarization. In this research, we present findings of a laboratory experiment which examines the impact of review summarization when evaluating different types of products online. Key findings include evidence that perceptions of product selection uncertainty depend on online review presentation format and the category of the product under consideration. Additionally, the study provides evidence that the e-commerce retailers may benefit from varying online review presentations across specific types of products.
Journal Article