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Interaction in digital news media : from principles to practice
Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.
Book
Online Media Bias and Political Participation in EU Member States; Cross-National Perspectives
This study aims to evaluate the complex relationship between online media consumption, the quality of the digital landscape, and participatory democracy in EU member states. The research is focused on a long-term statistical series from 2000 to 2024. It evaluates the temporal dynamics and structural shifts in media consumption and democratic participation across EU member states. The paper evaluates the influence of social media usage, online media consumption, traditional media, and online media partisanship on different levels of democratic participation based on theoretical frameworks of liberal and deliberative democracy and networked political communication. The results show that the use of social media for offline political networks is positively associated with democratic participation across all quantiles. In contrast, online media consumption has a more pronounced impact among already active citizens. Online media bias is negatively correlated with participatory democracy, especially at high levels, suggesting that media partisanship could inhibit or demotivate civic participation. Traditional media, when consumed critically, remains an important vector of democratic engagement, especially for active citizens. The results exhibit the ambivalent role played by online media, which might stimulate or constrain democratic participation by the level of partisanship.
Journal Article
Sharing news online : commendary cultures and social media news ecologies
\"This book explores the political economics and cultural politics of social media news sharing, investigating how it is changing journalism and the news media internationally. News sharing plays important economic and cultural roles in an attention economy, recommending the stories audiences find valuable, making them more visible, and promoting the digital platforms that are reshaping our media ecologies. But is news sharing a force for democracy, or a sign of journalism?s declining power to set news agendas? In Sharing News Online, Tim Dwyer and Fiona Martin analyse the growth of commendary culture and the business of social news, critique the rise of news analytics and dissect virality online. They reveal that surprisingly, we share political stories more highly than celebrity news, and they probe how deeply affect drives our sharing behaviour. In mapping the contours of a critical digital media phenomenon, this book makes essential reading for scholars, journalists and media executives.\"--Page 4 of cover.
Book
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
With the challenges presented by new media, shifting media patterns, and divided consumer attention, the optimal integration of marketing communications takes on increasing importance. Drawing on a review of relevant academic research and guided by managerial priorities, the authors offer insights and advice as to how traditional and new media such as search, display, mobile, TV, and social media interact to affect consumer decision making. With an enhanced understanding of the consumer decision journey and how consumers process communications, the authors outline a comprehensive framework featuring two models designed to improve the effectiveness and efficiency of integrated marketing communication programs: a \"bottom-up\" communications matching model and a \"top-down\" communications optimization model. The authors conclude by suggesting important future research priorities.
Journal Article
Posting on social media
\"Social media can be an incredible tool for communication, allowing people from all around the world to easily find likeminded friends and share ideas. However, it also has downsides, and its learning curve can be steep s book, readers will learn how to navigate the complex world of social media. They will find out how to recognize good and bad information, learn how to protect their privacy, explore important recent history, and much more. Features include detailed sidebars to show useful tips for beginning coders; timelines to highlight coding breakthroughs; glossaries; charts, diagrams and more.\"--Publisher's description.
BOOK
Brand Buzz in the Echoverse
Social media sites have created a reverberating \"echoverse\" for brand communication, forming complex feedback loops (\"echoes\") between the \"universe\" of corporate communications, news media, and user-generated social media. To understand these feedback loops, the authors process longitudinal, unstructured data using computational linguistics techniques and analyze them using econometric methods. By assembling one of the most comprehensive data sets in the brand communications literature with corporate communications, news stories, social media, and business outcomes, the authors document the echoverse (i.e., feedback loops between all of these sources). Furthermore, the echoverse has changed as online word of mouth has become prevalent. Over time, online word of mouth has fallen into a negativity spiral, with negative messages leading to greater volume, and firms are adjusting their communications strategies in response. The nature of brand communications has been transformed by online technology as corporate communications move increasingly from one to many (e.g., advertising) to one to one (e.g., Twitter) while consumer word of mouth moves from one to one (e.g., conversations) to one to many (e.g., social media). The results indicate that companies benefit from using social media (e.g., Twitter) for personalized customer responses, although there is still a role for traditional brand communications (e.g., press releases, advertising). The evolving echoverse requires managers to rethink brand communication strategies, with online communications becoming increasingly central.
Journal Article
Dark Participation
Citizen participation in the news-making process has been a hopeful promise since the 1990s. Observers hoped for a rejuvenation of journalism and democracy alike. However, many of the enthusiastic theoretical concepts on user engagement did not endure close empirical examination. Some of the major fallacies of these early works (to whom the author contributed himself) will be outlined in this article. As a bleak flip side to these utopian ideas, the concept of “dark participation” is introduced here. As research has revealed, this type of user engagement seems to be growing parallel to the recent wave of populism in Western democracies. In a systematization, some essential aspects of dark participation will be differentiated. Finally, the benefits of (also) looking at the wicked side of things will be discussed.
Journal Article
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents
Product
fit
uncertainty (defined as the degree to which a consumer cannot assess whether a product's attributes match her preference) is proposed to be a major impediment to online markets with costly product returns and lack of consumer satisfaction. We conceptualize the nature of product fit uncertainty as an information problem and theorize its distinct effect on product returns and consumer satisfaction (versus product quality uncertainty), particularly for experience (versus search) goods without product familiarity. To reduce product fit uncertainty, we propose two Internet-enabled systems-
website media
(visualization systems) and
online product forums
(collaborative shopping systems)-that are hypothesized to attenuate the effect of product type (experience versus search goods) on product fit uncertainty.
Hypotheses that link experience goods to product returns through the mediating role of product fit uncertainty are tested with analyses of a unique data set composed of secondary data matched with primary direct data from numerous consumers who had recently participated in buy-it-now auctions. The results show the distinction between product fit uncertainty and quality uncertainty as two distinct dimensions of product uncertainty and interestingly show that, relative to product quality uncertainty, product fit uncertainty has a significantly stronger effect on product returns. Notably, whereas product quality uncertainty is mainly driven by the experience attributes of a product, product fit uncertainty is mainly driven by both experience attributes and lack of product familiarity. The results also suggest that Internet-enabled systems are differentially used to reduce product (fit and quality) uncertainty. Notably, the use of online product forums is shown to moderate the effect of experience goods on product fit uncertainty, and website media are shown to attenuate the effect of experience goods on product quality uncertainty. The results are robust to econometric specifications and estimation methods. The paper concludes by stressing the importance of reducing the increasingly prevalent information problem of product fit uncertainty in online markets with the aid of Internet-enabled systems.
Journal Article