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"Packaging design"
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Sustainable packaging user-centered design employing CycleGAN and deep learning
An innovative approach was pursued for sustainable packaging design using Cycle Generative Adversarial Networks (CycleGANs), tailored for wood packaging engraving. The methodology includes four phases: user participatory design, assembly scheme design, detailed Finite Element Analysis (FEA) optimization, and computer numerical control (CNC) engraving production. Each phase targets sustainability from design to final product, minimizing environmental impact and economic costs. Emphasizing early user participation helps adapt designs to user needs and environmental standards. Innovations such as real-time updates of packaging patterns via cloud-based iterations and an FEA optimization system enhance durability and aesthetics. This approach improves the environmental footprint and recyclability of conventional wood packaging. The research aims to shift perceptions in the packaging industry towards more sustainable practices, showcasing the practical applications of advanced digital tools in traditional manufacturing. It offers a scalable model for integrating sustainability into packaging design, providing valuable insights and inspiring future innovations in environmentally friendly practices across the industry.
Journal Article
Packaging design
The third volume in this series is on packaging design and features carefully selected products that showcase the innovative use of a particular material. The book focuses on specific categories of packaging sustainable packaging, functional forms, dispensing systems, advanced protection, interactive and mass craft. Seven specially commissioned visual narratives are included. The extensive illustrated materials directory contains detailed information on over 100 materials.
Book
Effects of perfume packaging on Basque female consumers purchase decision in Spain
Purpose
The purpose of this paper is to examine perfume packaging in Spain and its effects on Basque female consumers’ purchase decision. The study population was made up of females, as they represent the highest consumer in the perfume market, accounting for 67 percent of the total perfume sales (Trufragance.com). Furthermore, in the past few years the perfume industry has basically targeted females (McIntyre, 2013).
Design/methodology/approach
An empirical study was conducted using a questionnaire to collect primary data in order to test the hypotheses. The questionnaire was distributed to 400 randomly selected respondents, from the general female population.
Findings
The findings show a relationship between the independent variables (i.e. visual packaging design, verbal packaging design, and packaging benefits) and the dependent variable (i.e. consumer purchase decision) based on several reasons discussed thoroughly in this paper. Additionally, age, education level, marital status, monthly income, and employment category of sample subjects influence the effect of perfume packaging on purchase decisions.
Research limitations/implications
The main limitation of this study is the use of simple random sampling. The research findings bear important implications for more functional, emotional, environmental, and socially responsible marketing practice where packaging is concerned.
Practical implications
The findings of this study contribute to the understanding of packaging as a strategic marketing tool and how it can significantly influence the female’s purchase decision. Thus, giving managers and marketers a competitive advantage in this increasingly growing market. A new concept and measurement scale is presented that can be used for identifying creative packaging design and its benefits.
Originality/value
This study remains one of few research works focusing on the four dimensions of packaging benefits: functional, social, emotional, and environmental. Furthermore, it attempts to fulfill the identified need for encompassing potential and generally accepted packaging elements, including both the visual and verbal elements. Therefore, the uniqueness of this study arises from its examination of both aspects simultaneously, which has been ignored in previous research.
Journal Article
The packaging designer's book of patterns
\"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process\"-- Provided by publisher.
Book
Product Packaging Design Innovation based on Visual Communication in Digital Perspective
[...]the experimental results indicate that the visual product packaging precise prediction model designed using ant colony optimization algorithm can effectively predict the packaging needs of customer based visual product groups, and can track two intelligent discriminations based on ant colony optimization algorithm. [...]in the digital perspective, there is vast space and infinite possibilities for product packaging design innovation based on visual communication. [...]it is very difficult to analyze the effectiveness of intelligent packaging design features based on visual Products data. [...]there are significant shortcomings in the error rate and stability of related algorithms. [...]it is more and more important to adopt the fuzzy analysis model based on Ant colony optimization algorithms and the characteristics of visual Products packaging design. 3.
Journal Article
Minimalist packaging : enhancing creative concepts
\"Minimalism is not all about simplicity. However, simplicity is at the heart of minimalism. Ludwig Mies van der Rohe's well-known aphorism 'Less is more' clearly illuminated the essential theory of simplicity, of minimalism, and in the last fifty years of the minimalism movement, the definition of simplicity has shifted to a different time and space, and it now widely influences all design-related industries, including packaging. Starting with an overview of the concept of minimalism, this book goes on to showcase almost 70 interesting packaging design styles from around the world: from handmade decorative gifts to skincare products to stationery for women (yes, you read that correctly!). Each unique case study includes an in-depth analysis of its key design principles, including use of color and negative space; brand management; sustainability themes materials and strategies; what works and doesn't work; and other fundamental concepts to bear in mind for the product and consumer or target market. Lavishly illustrated throughout, this book is at the vanguard of design trends for a sophisticated clientele.\"--Publisher's website.
Book
Data-driven electronic packaging structure inverse design with an adaptive surrogate model
PurposeThe conventional design method relies on a priori knowledge, which limits the rapid and efficient development of electronic packaging structures. The purpose of this study is to propose a hybrid method of data-driven inverse design, which couples adaptive surrogate model technology with optimization algorithm to to enable an efficient and accurate inverse design of electronic packaging structures.Design/methodology/approachThe multisurrogate accumulative local error-based ensemble forward prediction model is proposed to predict the performance properties of the packaging structure. As the forward prediction model is adaptive, it can identify respond to sensitive regions of design space and sample more design points in those regions, getting the trade-off between accuracy and computation resources. In addition, the forward prediction model uses the average ensemble method to mitigate the accuracy degradation caused by poor individual surrogate performance. The Particle Swarm Optimization algorithm is then coupled with the forward prediction model for the inverse design of the electronic packaging structure.FindingsBenchmark testing demonstrated the superior approximate performance of the proposed ensemble model. Two engineering cases have shown that using the proposed method for inverse design has significant computational savings while ensuring design accuracy. In addition, the proposed method is capable of outputting multiple structure parameters according to the expected performance and can design the packaging structure based on its extreme performance.Originality/valueBecause of its data-driven nature, the inverse design method proposed also has potential applications in other scientific fields related to optimization and inverse design.
Journal Article