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Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback
This is the first book-length study of Sydney-based Horwitz Publications, the largest and most dynamic Australian pulp publisher to emerge after World War II. Although best known for its cheaply produced, sometimes luridly packaged, softcover books, Horwitz Publications played a far larger role in mainstream Australian publishing than has been so far recognised, particularly in the expansion of the paperback from the late 1950s onwards.
Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback examines the authorship, production, marketing and distribution of Horwitz pulp paperbacks. It includes ground-breaking material on the conditions of creative labour: the writers, artists and editors involved in the production of Horwitz pulp. The book also explores how Horwitz pulp paperbacks acted as a local conduit for the global modern: the ideas, sensations, fascinations, technologies, and people that came crashing into the Australian consciousness in the 1950s and 1960s.
eBook
Mass-Market Paperbacks and Integration Politics
“Integration” refers to multiple arenas in German migration politics, including journalistic discourse, public policy, and cultural logics about incorporating immigrants and refugees into the nation. This article examines two non-fiction narratives, Das Ende der Geduld by Kirsten Heisig and Muslim Girls by Sineb El Masrar, to explore how each author characterizes integration from opposite sides of the political spectrum. In integration politics, adolescence is often construed as a problem, which—when improperly managed—leads to the criminalization or radicalization of youth of color. Comparative analysis of these two texts shows that institutions such as the school and the criminal justice system produce adolescence as a problem for integration and as a way to avoid acknowledging institutionalized inequity. These two examples exist as part of a longer genealogy of authors using mass-market paperbacks to comment on integration politics.
Journal Article
Purchase Patterns of Popular Japanese Novels in Hardcover and Paperback
The Japanese distribution system for books differs from that for ordinary products in that bookstores are required to sell books at prices set by publishers but are able to return unsold books to the publishers within 15 weeks of receipt. The present study examines consumers’ purchase patterns of popular novels released in both hardcover and paperback with a diffusion model using weekly sales data in order to evaluate the distribution system. The study finds that sales of popular novels, in particular, hardcover sales, are more concentrated within several weeks of the release than paperback sales. It also finds that paperbacks for which hardcovers have larger numbers of copies sold are also purchased at earlier stages compared with other paperbacks. This finding suggests that in the case of popular novels, consumers respond to the fast turnover of books in bookstores.
Journal Article
Does the Book Have a Future?
Advances in technology have produced a range of devices on which a book can be read, from an e‐book reader to a tablet or phone. E‐books have the advantages that a reader can take a sizeable selection when traveling, read backlit text, and enlarge the type size to suit. The book exists in both printed and digital form, as p‐book and e‐book. Digital technology has also revolutionized the production of printed books. Digital printing, as opposed to traditional offset printing, enables genuine print on demand as well as short runs. This facility has less relevance to the world of mass‐market paperbacks, where large print runs mean that the benefits of offset printing still apply, but it is of great interest to most publishers and those who want to self‐publish. In fact, more books are published than ever before, and there has been a boom in self‐publishing.
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