Explore the vast range of titles available.

ISO 12913 standards provide a unified framework for describing and assessing soundscapes, yet the absence of a Polish translation has so far limited their practical use. This paper presents the first application of a validated Polish version of the ISO 12913-2 perceptual attributes, enabling full cross-language comparability of results. Whereas Polish research has traditionally focused on noise annoyance and broad judgements of acoustic comfort or discomfort, we outline the complete ISO-compliant assessment procedure, which combines: a soundwalk, questionnaires and audio-visual recording. The study was conducted at eight diverse urban locations in Poznań, Poland. Participants rated the soundscapes using eight attributes: przyjemne, tętniące życiem, bogate w wydarzenia, chaotyczne, dokuczliwe, monotonne, ubogie w wydarzenia, spokojne. Each rating set is mapped to a point in the two-dimensional pleasantness-eventfulness space defined in ISO 12913-3, facilitating visual comparison of locations and the identification of design needs. Results reveal pronounced perceptual differences between spatial typologies and demonstrate that the standardized approach provides richer, multidimensional information about the acoustic environment than conventional noise indicators. The proposed methodology establishes a reference framework for Polish soundscape studies and can support the creation of more people-friendly urban acoustic environments.

The soundscape is defined by the International Standard Organization (ISO) 12913-1 as the human’s perception of the acoustic environment, in context, accompanying physiological and psychological responses. Previous research is synthesized with studies designed to investigate soundscape at the ‘unconscious’ level in an effort to more specifically conceptualize biomarkers of the soundscape. This review aims firstly, to investigate the consistency of methodologies applied for the investigation of physiological aspects of soundscape; secondly, to underline the feasibility of physiological markers as biomarkers of soundscape; and finally, to explore the association between the physiological responses and the well-founded psychological components of the soundscape which are continually advancing. For this review, Web of Science, PubMed, Scopus, and PsycINFO were searched for peer-reviewed articles published in English with combinations of the keywords ‘soundscape’, ‘environmental noise/sound’, ‘physiology/physiological’, ‘psychology/psychological’, and ‘perceptual attributes/affective/subjective assessment/appraisals’. Previous research suggests that Electrocardiography (ECG) and Vectorcardiography (VCG) biometrics quantifying Heart Rate (HR), stimulus-locked experimental design, and passive listening with homogeneous populations are predominantly applied to characterize the psychophysiology underlying the soundscape. Pleasantness and arousal are the most frequent psychological descriptors for soundscape subjective appraisals. Likewise, acoustic environments are reported to inconsistently evoke physiological responses with great variability among studies. The link between the perceptual attributes and physiological responses of soundscape vary within and among existing literature. While a few studies detected a link between physiological manifestations of soundscape and the perceptual attributes, the others failed to validate this link. Additionally, the majority of the study findings were limited to one or two physiological responses.

Science parks (SPs) are expected to boost the growth and capabilities of their tenant companies, most research on their performance focuses on the outcomes or performance of these companies. However, science parks are in social ecosystems with responsibilities to a range of stakeholders, including tenant companies, the community, residents, and employees. This paper explores how different stakeholders evaluate science parks, and the relations between perceptual attributes and benefits from the perspective of stakeholders. We take Zizhu national science park as a case study and found that this relationship is affected by the heterogeneity of various factors, including the type and size of the company, the respondent’s role, and the position of employees etc. We identify top three attributes and three benefits, and explored their relations. This paper provides a detailed and nuanced view of their roles within the broader ecosystem.

This paper integrates motion graphics into the field of visual communication art design. Hierarchical analysis is utilized to calculate the comprehensive weight ranking of each dynamic graphic design element at the sub-criteria level and to understand the real needs of users from the perspective of user needs and experience design. The relationship between dynamic graphics and emotional relief is explored by comparing the data of the emotional self-assessment scale of the experimental and control groups. After analysis, it can be seen that the perceptual attribute (0.43587) is the most important indicator of perceptual fluency in dynamic graphic design and the most important issue that should be considered in the design, followed by the aesthetic attribute (0.28816). In the analysis of user requirements, content that is vivid, interesting, and colorful accounts for a mean value of 60%. As the use of motion graphics design expands, it will undoubtedly become one of the most basic, versatile, and universal ways of visual communication and artistic expression.

The urban soundscape contributes significantly to defining human perception and experience. Several standard assessment methods for data collection refer to in situ evaluations to determine how people perceive urban acoustic qualities. These methods, which generally involve soundwalks accompanied by questionnaires, are valuable but need to be validated in different cultural contexts. To address this need, international efforts such as the Soundscape Attribute Translation Project (SATP) are underway to ensure the effectiveness of a data collection standard in non-English-speaking regions. As a part of the SATP project, this study explores potential variations in how people experience urban soundscapes in North Africa. A standardized listening experiment was used to compare how Arabic speakers and French speakers rate the perceived affective qualities (PAQ) of urban soundscapes. Using data collected in public urban spaces in London, participants from both language groups rated 27 recorded urban soundscapes using a PAQ questionnaire. Findings from the Kruskal–Wallis H-test suggest that the perception of pleasant, chaotic, and vibrant are significant, while the dimensions of eventful, monotonous, and quiet show no significant distinctions between the two PAQ groups. Furthermore, opposing Pearson correlations were observed for the attributes of pleasantness and eventfulness, along with contradictions for vibrant, monotonous, and calm. The two-dimensional circumplex models visually map the differences in perceptual responses between the two PAQ groups, displaying distinct circular distortions along the monotone-vibrant axis for Arabic PAQs and the chaotic-calm axis for the French PAQs. The findings of this study suggest that further investigations are needed to understand whether the differences in the urban soundscape perception between these two PAQs are due to linguistic factors or other factors.

According to the most common point of view, colour vision is a way to conduct an approximate spectral analysis of light. This chapter discusses the role of the invariant relationships between the various perceptual attributes on the one hand, and the attributes of the colour signal code pattern on the other. It argues argue that not only is this analogy appropriate, but the linguistic metaphor in general is quite fruitful for understanding the very essence of visual perception. ‘Primate colour vision has been shaped by the need to find coloured fruits amongst foliage, and the fruits themselves have evolved to be salient to primates and so secure dissemination of their seeds.’ Everyone would, probably, agree that perception is an aspect of animal behaviour. Sensory fabric and perceptual content play the role of the signifier and signified, respectively. However, the linguistic analogy will remain superficial unless we clarify what is meant by visual language.

Consumer perceptions are important components of brand equity and therefore marketing strategy. Segmenting these perceptions into attributes such as eco-friendliness, nutrition, and luxury enable a fine-grained understanding of the brand’s strengths and weaknesses. Traditional approaches towards monitoring such perceptions (e.g., surveys) are costly and time consuming, and their results may quickly become outdated. Extant data mining methods are unsuitable for this goal, and generally require extensive hand-annotated data or context customization, which leads to many of the same limitations as direct elicitation. Here, we investigate a novel, general, and fully automated method for inferring attribute-specific brand perception ratings by mining the brand’s social connections on Twitter. Using a set of over 200 brands and three perceptual attributes, we compare the method’s automatic ratings estimates with directly-elicited survey data, finding a consistently strong correlation. The approach provides a reliable, flexible, and scalable method for monitoring brand perceptions, and offers a foundation for future advances in understanding brand-consumer social media relationships. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mksc.2015.0968 .

Adults tend to like individuals who are similar to themselves, and a growing body of recent research suggests that even infants and young children prefer individuals who share their attributes or personal tastes over those who do not. In this study, we examined the nature and development of attitudes toward similar and dissimilar others in human infancy. Across two experiments with combined samples of more than 200 infant participants, we found that 9- and 14-month-old infants prefer individuals who treat similar others well and treat dissimilar others poorly. A developmental trend was observed, such that 14-month-olds' responses were more robust than were 9-month-olds'. These findings suggest that the identification of common and contrasting personal attributes influences social attitudes and judgments in powerful ways, even very early in life.

Previous work on perceptual decision making in the sensorimotor system has shown population dynamics in the beta band, corresponding to the encoding of stimulus properties and the final decision outcome. Here, we asked how oscillatory dynamics in the medial premotor cortex (MPC) contribute to supramodal perceptual decision making. We recorded local field potentials (LFPs) and spikes in two monkeys trained to perform a tactile–acoustic frequency discrimination task, including both unimodal and crossmodal conditions. We studied the role of oscillatory activity as a function of stimulus properties (frequency and sensory modality), as well as decision outcome. We found that beta-band power correlated with relevant stimulus properties: there was a significant modulation by stimulus frequency during the working-memory (WM) retention interval, as well as modulation by stimulus modality—the latter was observed only in the case of a purely unimodal task, where modality information was relevant to prepare for the upcoming second stimulus. Furthermore, we found a significant modulation of beta power during the comparison and decision period, which was predictive of decision outcome. Finally, beta-band spike–field coherence (SFC) matched these LFP observations. In conclusion, we demonstrate that beta power in MPC is reflective of stimulus features in a supramodal, context-dependent manner, and additionally reflects the decision outcome. We propose that these beta modulations are a signature of the recruitment of functional neuronal ensembles, which encode task-relevant information.