Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
1,225
result(s) for
"Performing arts sponsorship."
Sort by:
Sponsorship in marketing : effective communication through sports, arts, and events
\"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectivesleveraging and activationbuilding sponsorship portfoliosmeasurement and evaluationambush marketingmanaging relationshipsinternal audiencespublic policy and legal issuesEvery chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management\"-- Provided by publisher.
Book
Angels in the American theater : patrons, patronage, and philanthropy
Angels in the American Theater: Patrons, Patronage, and Philanthropy examines the significant roles that theater patrons have played in shaping and developing theater in the United States. Because box office income rarely covers the cost of production, other sources are vital. Angels—financial investors and backers—have a tremendous impact on what happens on stage, often determining with the power and influence of their money what is conceived, produced, and performed. But in spite of their influence, very little has been written about these philanthropists. Composed of sixteen essays and fifteen illustrations, Angels in the American Theater explores not only how donors became angels but also their backgrounds, motivations, policies, limitations, support, and successes and failures. Subjects range from millionaires Otto Kahn and the Lewisohn sisters to foundation giants Ford, Rockefeller, Disney, and Clear Channel. The first book to focus on theater philanthropy, Angels in the American Theater employs both a historical and a chronological format and focuses on individual patrons, foundations, and corporations.
eBook
Breaking rocks
Based on fieldwork in Kinshasa and Paris, Breaking Rocks examines patronage payments within Congolese popular music. This book offers insights into both the ideologies of power and value in central Africa's troubled post-colonial political economy, and the economic flows that make up the hidden side of the globalization.
eBook
A Companion to Music at the Habsburg Courts in the Sixteenth and Seventeenth Centuries
A Companion to Music at the Habsburgs Courts in the Sixteenth and Seventeenth Centuries, edited by Andrew H. Weaver, is the first in-depth survey of the Habsburg family's musical patronage over a broad span of time.
eBook
The Musical Sounds of Medieval French Cities
Drawing upon hundreds of newly uncovered archival records, Gretchen Peters reconstructs the music of everyday life in over twenty cities in late medieval France. Through the comparative study of these cities' political and musical histories, the book establishes that the degree to which a city achieved civic authority and independence determined the nature and use of music within the urban setting. The world of urban minstrels beyond civic patronage is explored through the use of diverse records; their livelihood depended upon seeking out and securing a variety of engagements from confraternities to bathhouses. Minstrels engaged in complex professional relationships on a broad level, as with guilds and minstrel schools, and on an individual level, as with partnerships and apprenticeships. The study investigates how minstrels fared economically and socially, recognizing the diversity within this body of musicians in the Middle Ages from itinerant outcasts to wealthy and respected town musicians.
eBook
Baronial Patronage of Music in Early Modern Rome
iThis is the first dedicated study of the musical patronage of a Roman baronial family in the sixteenth and early seventeenth centuries. Patronage – the support of a person or institution and their work by a patron – in Renaissance society was the basis of a complex network of familial and political relationships between clients and patrons, whose ideas, values, and norms of behavior were shared with the collective. Bringing to light new archival documentation, this book examines the intricate network of patronage interrelationships in Rome. Unlike other Italian cities where political control was monocentric and exercised by single rulers, sources of patronage in Rome comprised a multiplicity of courts and potential patrons, which included the pope, high prelates, nobles, and foreign diplomats. Morucci uses archival records, and the correspondence of the Orsini and Colonna families in particular, to investigate the local activity and circulation of musicians and the cultivation of music within the broader civic network of Roman aristocratic families during the period. The author also shows that the familial union of the Medici and Orsini families established a bidirectional network for artistic exchange outside of the Eternal City, and that the Orsini-Colonna circle represented a musical bridge between Naples, Rome, and Florence.
eBook
Charles Avison in Context
iDespite recent interest in music-making in the so-called ‘provinces’, the idea still lingers that music-making outside London was small in scale, second-rate and behind the times. However, in Newcastle upon Tyne, the presence of a nationally known musician, Charles Avison (1709–1770), prompts a reassessment of how far this idea is still tenable. Avison’s life and work illuminates many wider trends. His relationships with his patrons, the commercial imperatives which shaped his activities, the historical and social milieu in which he lived and worked, were influenced by and reflected many contemporary movements: Latitudinarianism, Methodism, the improvement of church music, the aesthetics of the day including new ideas circulating in Europe, discussions of issues such as gentility, and the new commercialism of leisure. He can be considered as the notional centre of a web of connections, both musical and non-musical, extending through every part of Britain and into both Europe and America. This book looks at these connections, exploring the ways in which the musical culture in the north-east region interacted with, and influenced, musical culture elsewhere, and the non-musical influences with which it was involved, including contemporary religious, philosophical and commercial developments, establishing that regional centres such as Newcastle could be as well-informed, influential and vibrant as London.
eBook
Music at the Gonzaga court in Mantua
Beginning in the second half of the fifteenth century, under the patronage of the Gonzaga family, the northern Italian city of Mantua became a vibrant center for visual art, theatre, and music. The performance at the Gonzaga court of Poliziano's Fabula di Orfeo, around 1480, marked the beginning of secular music theatre. The use of musical numbers within the drama anticipated the beginnings of opera at Florence a century later, as well as the first masterpiece of the genre, Monteverdi's La favola d'Orfeo at Mantua in 1607. Mantua reached the zenith of its artistic distinction during the reign of Duke Vincenzo I, between 1587 and 1612. During this time, Wert and Gastoldi were joined at the court by the important Jewish composer Salamone Rossi and, most notably, by Monteverdi. The premieres of his Orfeo and Arisanna made the Gonzaga court, for that brief period, the most important center in the development of opera. In Music at the Gonzaga Court in Mantua, Donald C. Sanders discusses musical composition at the court in the context of the brilliant visual art that provided such a conducive environment. Sanders also traces the history of this very colorful family and their relationships with the emperors, kings, and popes who shaped modern Europe. Part history, part musicology, Sanders' analysis spans the fifteenth century through the seventeenth century, filling informative gaps with details essential for students in courses on Renaissance or Baroque music, or in more specialized courses on madrigal, opera, or liturgical music. Music at the Gonzaga Court in Mantua is also important reading for knowledgeable musical amateurs and anyone with interest in Italian history and arts.
eBook
American Harlequin Dance Scholarship Program
In an effort to provide better opportunities for young people pursuing performing arts careers, American Harlequin Corporation established an annual Dance Scholarship Program.
Journal Article