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"Place marketing Case studies."
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New governance and management in touristic destinations
\"This book offers new insights for traditional paradigms, approaches and methods, as well as more recent developments in research methodology in new approaches to governance and management of destination, outlining how and why tourist destinations have to act more like businesses than they have done in the past\"-- Provided by publisher.
BOOK
Nation branding in modern history
A relatively recent coinage within international relations, \"nation branding\" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power
eBook
Emotional branding of a city for inciting resident and visitor place attachment
Previous literature has focused on the antecedents of place attachment and the effects on place satisfaction and place loyalty. However, little is known about the relationship between emotional place branding and place attachment. This study analyses the process of creating an emotional city brand in order to promote emotional bonds and achieve resident and visitor place attachment. The northern Portuguese town of Viana do Castelo was chosen as case study to conduct a mixed-method approach. The authors conducted document analysis regarding the creation of the city brand and interviewed a city councillor to understand the way it was managed. A notable resident and a notable visitor with a strong bond with the city were also interviewed. Then the authors developed a focus group with heterogeneous profiles of residents and visitors in order to understand their perceptions of the city’s image. Finally, place attachment was measured through a survey, with a sample of 285 respondents. The results not only show good acceptance of the city brand by residents and visitors but also reveal expectations of a more engaging and active communication strategy to achieve affective commitment. Place attachment is strong, especially concerning emotional factors, suggesting that city branding strategies evoking emotional bonds may reinforce place attachment. Place identity is stronger than place dependence as regards residents and visitors.
Journal Article
Modifying the Bass diffusion model to study adoption of radical new foods–The case of edible insects in the Netherlands
Developing new food products is a complex process. Even if a company performs new product development activities successfully, it is still uncertain if consumers will adopt the product. The Bass diffusion model has often been used to study product adoption. However, existing modifications of the Bass diffusion model do not capture the complexity of consumer food choice and they have limitations in situations where there is no sales data. To avoid these challenges, the system dynamics approach can be employed. This paper aimed at extending the existing system dynamics Bass diffusion model to investigate the dynamic adoption process of insect-based food from a consumer research perspective. We performed a structured review of the literature on edible insects to build the model. The model was used to study adoption of the product amongst consumers in the Netherlands. Simulations revealed that diffusion of a radical innovation, such as an insect-based burger, can proceed for many years before there are observable adopters in the total population, under the currently reported practices in the Netherlands. Expanding awareness of this innovation requires many decades, which can be quickened by developing strategies aimed at increasing word-of-mouth. Nevertheless, the low likelihood to adopt such food remains a challenge towards full adoption, even when the sensory quality of products is improved. To fully explore how to improve the diffusion outcome of edible insects, more knowledge on mechanisms related to positive and negative word-of-mouth, and adoption of insect-based burgers by people who initially reject them, is needed. Our study demonstrated that system dynamics models could have potential in designing new food product strategies in companies, as they facilitate decision-making and uncover knowledge gaps.
Journal Article
Communicating Terroir through Wine Label Toponymy Greek Wineries Practice
For the majority of consumers, the label is the primary motivation for wine purchases. Ιt appears from the literature that consumer behavior is influenced by the variety of information on the label, which captures with simplicity and clarity, the key information that the potential buyer needs to know. History, place, variety, name, and figure, are some of the basic elements that form the wine label and have the potential to profoundly affect consumer engagement with bottled wine. What do Greek Wineries wish to communicate through their wine labels? Historical concepts, identity, or quality? Could soft power and place branding be suitable factors to help transfer this message and achieve wishful feedback to the consumer’s awareness? A case study is presented, according to which Greek producers select three fundamental cues: toponymy, name description, justification of the name choice and language. Driven by this case study, the paper intends to open a discussion about the implementation of theories such as soft power and sense of place by wine industries on a global level in combination with the importance of the toponymy, not only on the labeling but also on other communicational aspects.
Journal Article
Resisters at Work: Generating Productive Resistance in the Workplace
Research has recognized the transformative dimension of resistance in the workplace. Yet resistance is still seen as an adversarial and antagonistic process that management can accept or reject; thus, understanding how resistance can actually influence workplace change remains a challenge for research. In this paper, we offer an analysis of two situations of resistance wherein resisters, organized in temporary enclaves, are able to influence top management's decisions and produce eventual change. Whether or not resistance becomes productive depends on the skillful work of resisters and the creation of powerful “objects of resistance” that enable resisters to modify temporarily the power configuration of a situation and oblige top management to listen to their claims and accommodate to the new configuration. This paper shows that resistance can be better explained by what resisters do to achieve their ends rather than by seeing resistance as a fixed opposition between irreconcilable adversaries.
Journal Article
Measurement of population agglomeration, dynamic change characteristics, and motivations in metropolitan agglomerations—A case study of the Xi’an metropolitan area
This article compares the population agglomeration characteristics of the Xi’an metropolitan area in western China with those of metropolitan areas in other regions officially approved by the Chinese government. The kernel density estimation method and Markov chain model were used to conduct the study. The results revealed that from 2010 to 2020, the population agglomeration level of the Xi’an metropolitan area showed a trend of first increasing and then decreasing. The absolute gap in the population agglomeration level between cities within the metropolitan area gradually narrowed, and the polarization phenomenon of population agglomeration was not obvious. Compared with metropolitan agglomerations such as Nanjing, Wuhan, Fuzhou, Changsha-Zhuzhou-Xiangtan, Chongqing, and Chengdu, the Xi’an metropolitan agglomeration had a lower population agglomeration level, with a significant gap. Moreover, there was an obvious “club convergence” phenomenon in the population agglomeration levels of different urban agglomerations. The probability of the population agglomeration level remaining stable was at least 53.85%, indicating that there was a “Matthew effect” in which the rich become richer and the poor become poorer. Through the convergence models of α and β, the analysis suggested that there was no significant α convergence between the population agglomeration level of the Xi’an metropolitan agglomeration and that of other metropolitan agglomerations. Instead, there was a significant β divergence, indicating that the gap between the Xi’an metropolitan agglomeration’s population agglomeration level and that of other metropolitan agglomerations is gradually widening. An integrated theoretical framework of population agglomeration was constructed from three dimensions: producers, consumers, and social people. An empirical analysis was conducted on the causes of population agglomeration in the Xi’an metropolitan area and other metropolitan areas. The multiple regression results showed that the income level, public consumption expenditure level, education level, comfortable living environment, and educational level were important factors leading to differences in population agglomeration. The geographic detector results showed that factors in the consumer dimension were the main reasons for population agglomeration in metropolitan areas.
Journal Article