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Party mandates and democracy : making, breaking, and keeping election pledges in twelve countries
\"When people discuss politics, they often mention the promises made by politicians during election campaigns. Promises raise hopes and expectations that positive policy changes are possible, but people are generally skeptical of these promises. Party Mandates and Democracy focuses specifically on the extent to which and conditions under which governments fulfill the promises made by parties during election campaigns - and finds that contrary to conventional wisdom, in most countries most of the time, a majority of pledges--and sometimes a large majority--are fulfilled. The fulfillment of parties' election pledges is an essential part of the democratic process. This book is, however, the first major and genuinely comparative study of the topic across a broad range of countries and elections, including the US, Canada, nine Western European countries, and Bulgaria. In order to facilitate valid cross-national comparison, individual country case studies were tightly coordinated in terms of definitions of pledges and assessment of fulfillment. A number of explanations of variation in pledge fulfillment across countries are explored. The presence of power-sharing arrangements between governing parties is found to be an important factor; the book thus adds to the considerable body of literature on the impact of alternative democratic institutions on a variety of outcomes\"-- Provided by publisher.
Book
Winning Power
Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the \"permanent campaign,\" as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.
eBook
Electing the President, 2008
Just weeks after the November 2008 election, the Annenberg Public Policy Center's Kathleen Hall Jamieson and FactCheck.org's Brooks Jackson gathered top strategists and consultants for postelection analysis. Nicolle Wallace, Ambassador Mark Wallace, Jon Carson, Steve Schmidt, Bill McInturff, and Chris Mottola from the McCain-Palin camp met with David Plouffe, David Axelrod, Joel Benenson, Jim Margolis, and Anita Dunn, their counterparts from the Obama-Biden camp to share their insights into one of the most unusual presidential elections in American history. Representatives of the Democratic and Republican National Committees and the major independent expenditure groups did the same.In the resulting book, Electing the President, 2008, the consultants who managed the 2008 presidential campaign retrace the decisions that shaped the historic presidential election. Like Electing the President, 2000 and Electing the President, 2004, this work permits readers to eavesdrop on the first cross-campaign discussion that occurred in the nation after Election Day. These political experts assess the importance of new factors ranging from campaign spending to the performance of the press corps, from the effect of the Internet on news cycles to the influence of Tina Fey. Democratic and Republican insiders explain the strategies behind the debates and advertising, reveal what their internal polls showed, and share what they did well and poorly in their efforts to elect the forty-fourth president of the United States.In addition to insider commentary, Electing the President, 2008 presents political communications and strategy researchers with an election timeline and polling data from the National Annenberg Election Survey. This book offers a ringside seat to what may prove to be the most pivotal political contest for a long time to come. An included DVD features selected video of the proceedings.
eBook
Campaigns that shook the world : the evolution of public relations
\"Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on 9 of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012 Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the Royal Family, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign. Casting an eye over a selection of thrilling developments in music, sports, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad. \"-- Provided by publisher.
Book
Electing the President, 2012
President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking changed the tenor of campaign reportage for better and for worse.
On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included.Electing the President, 2012offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election.
eBook
Cases in Congressional campaigns : split decision
\"This carefully chosen sample of 2018 congressional campaigns provides readers with an account of the campaign battles that took place across the nation. Although Democrats seemed to be poised for a big blue wave of victory following Donald Trump's historic and divisive 2016 election, the Midterms yielded instead a split decision. Looking at issues ranging from the Kavanaugh confirmation, health care, the economy, and the impact of President Trump, this book traces the dynamics at work in the 2018 Midterm elections. The editors open with an explanation of the trends in this election cycle, followed by eight in-depth case studies of House and Senate toss-up races involving seats held by endangered Republican incumbents. The book shows how 2018 fits into the context of precursor midterm campaigns and what the analysis of competitive states and districts holds for 2020. Aimed at a wide variety of college courses as well as general interest readers, this book tells the story of the 2018 Midterms in fascinating detail\"-- Provided by publisher.
Book
The Battle for Congress: Consultants, Candidates, and Voters
This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.
eBook
Building the orange wave : the inside story behind the historic rise of Jack Layton and the NDP
The author's account of how Jack Layton and his inner circle developed and executed a plan that turned a struggling political party, the NDP, into a major contender for government defying the odds and the critics.
Book
Networked information technologies, elections, and politics
Jongwoo Han’s Networked Information Technologies, Elections, and Politics: Korea and the United States is a study on the changes that have been occurring in elections, politics, and democratic movements in both the United States and Korea. There has undoubtedly been a paradigm shift in political discourse, as the industrial age mass media-based public sphere gives way to the new networked information technologies (NNIT)-based cyber sphere. Analyzing and comparing Korea’s presidential election in 2002 and the United States’ 2008 presidential election, Han discusses the impact of NNITs in electoral politics, as previously apolitical young generations have become more involved and transformed themselves into both a cohesive voting bloc and a formidable constituency. Han also addresses the role of NNITs in Korea’s beef crisis and President Obama’s legislation battle to reform the U.S. health care system, revealing unprecedented opportunities to observe this major change occurring in political systems during the so-called Information Age.
eBook