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2 result(s) for "Political campaigns United States Handbooks, manuals, etc."
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The Campaign Manager
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.
Evaluating Elections
In competitive and contested democratic elections, insuring integrity is critical. Evaluating Elections shows why systematic analysis and reporting of election performance is important and how data-driven performance management can be used by election officials to improve elections. The authors outline how performance management systems can function in elections and their benefits for voters, candidates and political parties. Journalists, election administrators and even candidates often ask whether recent elections were run well, whether there were problems in the administration of a particular state's elections and how well elections were run across the country. The authors explain that such questions are difficult to answer because of the complexity of election administration and because there is currently no standard or accepted framework to assess the general quality of an election.