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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium. During the \"golden age\" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced \"Kraft Music Hall\" for Kraft; Benton & Bowles oversaw \"Show Boat\" for Maxwell House Coffee; and Young & Rubicam managed \"Town Hall Tonight\" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined \"showmanship\" with \"salesmanship\" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
eBook
Variety : an illustrated history of the world from the most important magazine in Hollywood
\"Variety is not only a fascinating look at the history of entertainment as reported by the world's most highly-regarded commentator of show business news, it is also a history of American popular culture, and a record of the influence and confluence of art, life, and Hollywood. Illustrated with hundreds of front pages, articles, and new and archival photographs spanning Variety's more-than-century old archives, it includes personal anecdotes written exclusively for this book by a host of well-regarded artists. Variety is a decade-by-decade documentation of the seminal moments in history, including how pop culture reflected and responded to such pivotal moments in time as audiences' move from vaudeville houses to movie theaters, the sinking of the Titanic, the invention of the summer blockbuster, global politics, war, the moon landing, technological advances and the ever-changing social mores that were both reflected by and influenced the world\"--Jacket.
Book
Consuming Pleasures
How is it that American intellectuals, who had for 150 years worried about the deleterious effects of affluence, more recently began to emphasize pleasure, playfulness, and symbolic exchange as the essence of a vibrant consumer culture? The New York intellectuals of the 1930s rejected any serious or analytical discussion, let alone appreciation, of popular culture, which they viewed as morally questionable. Beginning in the 1950s, however, new perspectives emerged outside and within the United States that challenged this dominant thinking. Consuming Pleasures reveals how a group of writers shifted attention from condemnation to critical appreciation, critiqued cultural hierarchies and moralistic approaches, and explored the symbolic processes by which individuals and groups communicate.Historian Daniel Horowitz traces the emergence of these new perspectives through a series of intellectual biographies. With writers and readers from the United States at the center, the story begins in Western Europe in the early 1950s and ends in the early 1970s, when American intellectuals increasingly appreciated the rich inventiveness of popular culture. Drawing on sources both familiar and newly discovered, this transnational intellectual history plays familiar works off each other in fresh ways. Among those whose work is featured are Jürgen Habermas, Roland Barthes, Umberto Eco, Walter Benjamin, C. L. R. James, David Riesman and Marshall McLuhan, Richard Hoggart, members of London's Independent Group, Stuart Hall, Paddy Whannel, Tom Wolfe, Herbert Gans, Susan Sontag, Reyner Banham, and Robert Venturi and Denise Scott Brown.
eBook
Children of a new world
Paula S. Fass, a pathbreaker in children's history and the history of education, turns her attention inChildren of a New Worldto the impact of globalization on children's lives, both in the United States and on the world stage. Globalization, privatization, the rise of the \"work-centered\" family, and the triumph of the unregulated marketplace, she argues, are revolutionizing the lives of children today.
Fass begins by considering the role of the school as a fundamental component of social formation, particularly in a nation of immigrants like the United States. She goes on to examine children as both creators of culture and objects of cultural concern in America, evident in the strange contemporary fear of and fascination with child abduction, child murder, and parental kidnapping. Finally, Fass moves beyond the limits of American society and brings historical issues into the present and toward the future, exploring how American historical experience can serve as a guide to contemporary globalization as well as how globalization is altering the experience of American children and redefining childhood.
Clear and scholarly, serious but witty,Children of a New Worldprovides a foundation for future historical investigations while adding to our current understanding of the nature of modern childhood, the role of education for national identity, the crisis of family life, and the influence of American concepts of childhood on the world's definitions of children's rights. As a new generation comes of age in a global world, it is a vital contribution to the study of childhood and globalization.
eBook
Roth and celebrity
Roth and Celebrity is composed of 10 original essays that consider the vexed and ambivalent relationship between Philip Roth and his own celebrity as revealed both in personal interviews as well as in the fiction that spans his publishing history. With its simultaneous interest in American popular culture and the work of the most important living American writer to-date, the collection will hold wide appeal to advanced readers in American studies, literary scholarship, and film.
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Frantic Panoramas
Late nineteenth-century America saw an explosion in mass culture-from sensationalist tabloid newspapers to amusement parks to Wild West shows. Historians and critics have traditionally observed the advent of mass culture as undermining literature's central role in the public sphere. Literary writers of the time either reacted with a public show of disdain or retreated to conduct their own private experiments in style and form. InFrantic Panoramas, Nancy Bentley questions these narratives of opposition.
For literary writers, Bentley explains, the confrontation with mass culture was less a retreat than a transformation, an ordeal through which habits of contemplative appreciation could be refashioned into new forms of critical thought. By grappling with the energies that marked mass culture, authors came to recognize kinds of human experience that were only then becoming visible as public. William Dean Howells shaped the plots of his novels around tabloid events like rail and trolley accidents and the public chaos of apartment house fires. Although Henry James was distressed at the way dime fiction had changed the very definition of literature, his meditations on mass culture led him to reimagine the novel as a collective \"workshop\" in which authors and readers jointly discovered new meaning. Bentley offers close readings of these and other writers such as Edith Wharton, James Weldon Johnson, Pauline Hopkins, and Gertrude Bonnin to demonstrate how leading artists took inspiration from commercial culture to create new and distinct literary forms.
Drawing on original archival research and a historically grounded theory of realism,Frantic Panoramasis an innovative and comprehensive study of how the emergence of mass culture affected literary culture in America.
eBook