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"Popularisierung"
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Presented discourse in popular science : professional voices in books for lay audiences
\"In Presented Discourse in Popular Science, Olga A. Pilkington explores the forms and functions of the voices of scientists in books written for non-professionals. This study confirms the importance of considering presentation of discourse outside of literary fiction: popular science uses presented discourse in ways uncommon for fiction yet not conventional for non-fiction either. This analysis is an acknowledgement of the social consequences of popularization. Discourse presentation of scientists reconstructs the world of the scientific community as a human space but also projects back into it an image of the scientist the public wants to see. At the same time, Pilkington's findings strengthen the view of popularization that rejects the notion of a strict divide between professional and popular science\"-- Provided by publisher.
Book
The DNA mystique
The DNA Mystique suggests that the gene in popular culture draws on scientific ideas but is not constrained by the technical definition of the gene as a section of DNA that codes for a protein. In highlighting DNA as it appears in soap operas, comic books, advertising, and other expressions of mass culture, the authors propose that these domains provide critical insights into science itself. With a new introduction and conclusion, this new edition will continue to be an engaging, accessible, and provocative text for the sociology, anthropology, and bioethics classroom, as well as stimulating reading for those generally interested in science and culture.
eBook
Merpeople
People have been fascinated by merpeople and merfolk since ancient times. From the sirens of Homer's Odyssey to Hans Christian Andersen's The Little Mermaid and the film Splash, myths, stories, and legends of half-human, half-fish creatures abound. In modern times \"mermaiding\" has gained popularity among cosplayers throughout the world. In Merpeople: A Human History, Vaughn Scribner traces the long history of mermaids and mermen, taking in a wide variety of sources and using 117 striking images. From film to philosophy, church halls to coffee houses, ancient myth to modern science, Scribner shows that mermaids and tritons are—and always have been—everywhere.
eBook
The Role of Journalism on YouTube: Audience Engagement with ‘Superbug’ Reporting
Journalism has gradually become ‘normalized into social media’, and most journalists use social media platforms to publish their work (Bruns, 2018). YouTube is an influential social media platform, reaching over a billion users worldwide. Its extensive reach attracts professional and amateur video producers who turn to YouTube to inform, entertain and engage global publics. Focusing on YouTube, this study explores the place for journalism within this media ecology. This study uses a mixed-method approach to examine forms of audience engagement to YouTube videos about antimicrobial resistance (AMR), or so called “superbugs”, caused by overuse and misuse of antibiotics. The analysis focuses on the most viewed YouTube videos about AMR between 2016 and 2018, and compares engagement themes expressed in comments to journalistic videos with popular science videos. The most viewed videos about AMR on YouTube are professionally produced educational popular science videos. The qualitative analysis of 3,049 comments identifies seven main forms of high-level engagement, including expressions of emotions, blame and calls for action. This study shows that journalism plays an important role on YouTube by generating audience discussions about social and political accountability. Our findings demonstrate that journalism videos were associated with propositions for political, economic and social/lifestyle actions, while popular science videos were associated with medicines, scientific or pseudo-scientific, and medical practice changes.
Journal Article
Bodies and Maps
An exploration of the ways early modern European artists have visualized continents through the female (sometimes male) body to express their perceptions of newly encountered peoples. Often stereotypical, these personifications are however more complex than what they seem.
eBook
Am I making myself clear?
Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
eBook
Popular science and public opinion in eighteenth-century France
This book provides an understanding of the role played by science in the Republic of Letters. It accounts for the participation of the general population in the formation of public opinion on scientific matters.
eBook
Imperial Middlebrow
The collection Imperial Middlebrow, edited by Christoph Ehland and Jana Gohrisch, surveys colonial middlebrow texts concentrating on Britain, India, South Africa, the West Indies, and so on, and uses the concept as a tool to read contemporary writing from Britain and Nigeria.
eBook
Presented Discourse in Popular Science
In Presented Discourse in Popular Science, Olga A. Pilkington explores the forms and functions of the voices of scientists in books written for non-professionals. This analysis is an acknowledgement of the social consequences of popularization.
eBook