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Mapping the Ethicality of Algorithmic Pricing: A Review of Dynamic and Personalized Pricing
Firms increasingly deploy algorithmic pricing approaches to determine what to charge for their goods and services. Algorithmic pricing can discriminate prices both dynamically over time and personally depending on individual consumer information. Although legal, the ethicality of such approaches needs to be examined as often they trigger moral concerns and sometimes outrage. In this research paper, we provide an overview and discussion of the ethical challenges germane to algorithmic pricing. As a basis for our discussion, we perform a systematic interpretative review of 315 related articles on dynamic and personalized pricing as well as pricing algorithms in general. We then use this review to define the term algorithmic pricing and map its key elements at the micro-, meso-, and macro levels from a business and marketing ethics perspective. Thus, we can identify morally ambivalent topics that call for deeper exploration by future research.
Journal Article
Pricing of contingent claims in large markets
We consider the problem of pricing in a large market, which arises as a limit of small markets within which there are finitely many traded assets. We show that this framework allows accommodating both marginal-utility-based prices (for stochastic utilities) and arbitrage-free prices. Adopting a stochastic integration theory with respect to a sequence of semimartingales, we introduce the notion of marginal-utility-based prices for the large (post-limit) market and establish their existence, uniqueness and relation to arbitrage-free prices. These results rely on a theorem of independent interest on utility maximisation with a random endowment in a large market that we state and prove first. Further, we provide approximation results for the marginal-utility-based and arbitrage-free prices in the large market by those in small markets. In particular, our framework allows pricing asymptotically replicable claims, where we also show consistency in the pricing methodologies and provide positive examples.
Journal Article
The 10 rules of highly effective pricing
\"Pricing has become a key priority of every company globally. Inflation, raw material price explosions, new price models and price as key lever to boost profits can be found daily in the news. Companies there need to understand who to transform their pricing to address all this. In The 10 Rules of Highly Effective Pricing, pricing advisor Dan Zatta explains how to boost profitability and build a competitive advantage transforming the way companies set and manage prices. The author investigates all key aspects of monetization: price strategy, price setting, price implementation, price steering, price enablers but also immediately actionable topics like pricing quick wins. Concrete use cases from diverse industries and nations, facts and figures show how to transform the way companies price. Written in a simple way and with a lot of pragmatism, the book is a concrete guide to support the transition to a modern and robust pricing. The 10 Rules of Highly Effective Pricing is a lucid and passionate analysis of how pricing has become the most important source of profitability and competitive advantage. It a practical manual on one of the oldest forms of relationship in the world, price; a guide to everyday decisions in one of the most delicate economic periods humanity's history\"-- Provided by publisher.
Book
Ambiguous Volatility and Asset Pricing in Continuous Time
We formulate a model of utility for a continuous-time framework that captures aversion to ambiguity about both volatility and drift. Corresponding extensions of some basic results in asset pricing theory are presented. First, we derive arbitrage-free pricing rules based on hedging arguments. Because ambiguous volatility implies market incompleteness, hedging arguments determine prices only up to intervals. In order to obtain sharper predictions, we apply the model of utility to a representative agent endowment economy and study equilibrium asset returns. A version of the consumption capital asset pricing model is derived, and the effects of ambiguous volatility are described.
Journal Article
Monopoly without a Monopolist
Bitcoin provides its users with transaction-processing services which are similar to those of traditional payment systems. This article models the novel economic structure implied by Bitcoin’s innovative decentralized design, which allows the payment system to be reliably operated by unrelated parties called miners. We find that this decentralized design protects users from monopoly pricing. Competition among service providers within the platform and free entry imply no entity can profitably affect the level of fees paid by users. Instead, a market for transaction-processing determines the fees users pay to gain priority and avoid transaction-processing delays. The article (i) derives closed-form formulas of the fees and waiting times and studies their properties, (ii) compares pricing under the Bitcoin Payment System to that under a traditional payment system operated by a profit-maximizing firm, and (iii) suggests protocol design modifications to enhance the platform’s efficiency. The Appendix describes and explains the main attributes of Bitcoin and the underlying blockchain technology.
Journal Article
Talking Prices
How do dealers price contemporary art in a world where objective criteria seem absent?Talking Pricesis the first book to examine this question from a sociological perspective. On the basis of a wide range of qualitative and quantitative data, including interviews with art dealers in New York and Amsterdam, Olav Velthuis shows how contemporary art galleries juggle the contradictory logics of art and economics. In doing so, they rely on a highly ritualized business repertoire. For instance, a sharp distinction between a gallery's museumlike front space and its businesslike back space safeguards the separation of art from commerce.
Velthuis shows that prices, far from being abstract numbers, convey rich meanings to trading partners that extend well beyond the works of art. A high price may indicate not only the quality of a work but also the identity of collectors who bought it before the artist's reputation was established. Such meanings are far from unequivocal. For some, a high price may be a symbol of status; for others, it is a symbol of fraud.
Whereas sociological thought has long viewed prices as reducing qualities to quantities, this pathbreaking and engagingly written book reveals the rich world behind these numerical values. Art dealers distinguish different types of prices and attach moral significance to them. Thus the price mechanism constitutes a symbolic system akin to language.
eBook