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Instant Creativity
Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers.
eBook
Investing in Financial Research
Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky-even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision.
This book gives you that how.
Investing In Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method-a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement-and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.
The AREA Method provides you with:
-Defined tasks that guide and focus your research on your vision of success;
-A structure that isolates your sources, giving you insight into their perspectives, biases and incentives;
-Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources;
-Exercises to foster creativity and originality in your thinking;
-A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.
eBook
Risk analysis in theory and practice
The objective of this book is to present this analytical framework and to illustrate how it can be used in the investigation of economic decisions under risk. In a sense, the economics of risk is a difficult subject: it involves understanding human decisions in the absence of perfect information. How do we make decisions when we do not know some of events affecting us? The complexities of our uncertain world and of how humans obtain and process information make this difficult. In spite of these difficulties, much progress has been made. First, probability theory is the corner stone of risk assessment. This allows us to measure risk in a fashion that can be communicated among decision makers or researchers. Second, risk preferences are now better understood. This provides useful insights into the economic rationality of decision making under uncertainty. Third, over the last decades, good insights have been developed about the value of information. This helps better understand the role of information in human decision making and this book provides a systematic treatment of these issues in the context of both private and public decisions under uncertainty. * Balanced treatment of conceptual models and applied analysis * Considers both private and public decisions under uncertainty * Website presents application exercises in EXCEL
eBook
Structure Determination By Spectroscopic Methods
The authors travel with the reader through the challenging maze of structure determination, showing how to distinguish between valuable and deceiving data from IR, NMR and MS spectra, extracting structural conclusions and putting all the pieces together to solve the structure elucidation puzzle. Indeed, human reasoning is key to combining the information contained in those bands, signals and peaks by a rationale that enables the makeup of a chemical structure. A number of increasingly more complex problems will act as trip segments and, in addition to the spectra themselves, each chapter is supplemented with figures and tables that decipher the above data and serve as maps for the journey.
eBook
Hungarian Problem
This book contains the problems and solutions of a famous Hungarian mathematics competition for high school students, from 1929 to 1943. The competition is the oldest in the world, and started in 1894. Two earlier volumes in this series contain the papers up to 1928, and further volumes are planned. The current edition adds a lot of background material which is helpful for solving the problems therein and beyond. Multiple solutions to each problem are exhibited, often with discussions of necessary background material or further remarks. This feature will increase the appeal of the book to experienced mathematicians as well as the beginners for whom it is primarily intended.
eBook