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Signaling Status with Luxury Goods: The Role of Brand Prominence
This research introduces \"brand prominence,\" a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and other groups. Wealthy consumers low in need for status want to associate with their own kind and pay a premium for quiet goods only they can recognize. Wealthy consumers high in need for status use loud luxury goods to signal to the less affluent that they are not one of them. Those who are high in need for status but cannot afford true luxury use loud counterfeits to emulate those they recognize to be wealthy. Field experiments along with analysis of market data (including counterfeits) support the proposed model of status signaling using brand prominence.
Journal Article
Close-Up: Still Got the News: Fifty Years Out on Finally Got the News : Finally Got the News, on Another Continent
For many of its initial viewers, Finally Got the News gave food for thought to those who had paid little or no attention to the tens of millions of unwaged and waged workers of non-European origins who have toiled for capitalism in the modern era worldwide. The distinctive feature of Finally Got the News is that it shows Black Detroit, in the aftermath of the 1967 Rebellion, takingfreedom of speech seriously and speaking for itself without any deference to condescending powers. The film made a particular impact on young working class and student activists who gathered for two days of political debate on an isolated farm near Florence in August 1970, a meeting organized by the Italian extra-parliamentary group, Potere Operaio (PO). One of the leaders of the League of Revolutionary Black Workers, John Watson, introduced the film with his history of the self-activity of African American laborers in the United States. In the end, many found the translation of Watsons ideas on screen more compelling than Watsons own in-person presentation. The Florence screening of Finally Got the News ended with big applause. I recount the events herein and put the film in dialogue with revolutionary currents throughout postwar Europe.
Journal Article
Accumulation by urban dispossession: struggles over urban space in Accra, Ghana
This article draws on original empirical research in Accra, Ghana to explore the particular dynamics that contemporary processes of class-based dispossession assume at the urban scale, posing the concept of 'accumulation by urban dispossession'. It responds to recent calls to shift the focus of urban theory from North to South and demonstrates how widely used concepts must be interrogated and reworked as they travel from place to place. Accra is home to a large informal proletariat that is excluded from formal wage labour and housing markets and therefore has to create urban commons in order to reproduce itself. Since these commons place limits to capital's ability to valorise the urban fabric, state-led accumulation by urban dispossession is a strategic response that employs a range of physical-legal and discursive mechanisms to overcome these limits through the enclosure of the urban commons and the expulsion of the informal poor. This argument problematises Harvey's capital-centric theory of accumulation by dispossession, which treats enclosure as a fix for capital's inherent crisis tendencies. Furthermore, it demonstrates that primitive accumulation in this context differs from the classic form described by Marx on the grounds that it is based on the expulsion of the dispossessed rather than their incorporation into the capital relation as labour power.
Journal Article