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Public relations planning : a strategic approach
This volume provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.
Book
Branding Canada
Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.
eBook
Public Archaeology
Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of academic attention in its own right.
Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders.
Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the Elgin marbles or indigenous remains testify to an increasing public interest in archaeology.
For students and scholars of this archaeology, and of its relationship with the public, this will prove essential reading.
1. Diversity and Dissonance in Public Archaeology 2. Public Archaeology in the USA 3. Archaeology and Public Education in North America: View from the Beginning of the Millenniun 4. Involving the Public in Museum Archaeology 5. Uncovering Ancient Egypt: The Petrie Museum and its Public 6. Presenting Archaeology to the Public: Constructing Insights On-Site 7. Archaeology and the Media
eBook
Public Relations, Society and Culture
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.
This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.
Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/'race' communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
eBook
Staging Democracy
Focusing on the experiences of people in Russia and Ukraine,
Staging Democracy shows how some national leaders' seeming
popularity rests on local economic compacts. Jessica Pisano draws
on long-term research in rural communities and company towns,
analyzing how local political and business leaders, seeking favor
from incumbent politicians, used salaries, benefits, and public
infrastructure to pressure citizens to participate in command
performances.
Pisano looks at elections whose outcome was known in advance,
protests for hire, and smaller mises en scène to explain why people
participate, what differs from spectacle in totalitarian societies,
how political theater exists in both authoritarian and democratic
systems, and how such performances reshape understandings of the
role of politics.
Staging Democracy moves beyond Russia and Ukraine to
offer a novel economic argument for why some people support Putin
and similar politicians. Pisano suggests we can analyze politics in
both democracies and authoritarian regimes using the same
analytical lens of political theater.
eBook
Globalization of the public relations agency industry: a country-level analysis of global public relations agencies and environmental factors
PurposeThe present study examined the status of globalization of the public relations (PR) agency industry and its environmental factors by analyzing 101 countries.Design/methodology/approachData were constructed from content analysis and multiple archival sources. Cluster analysis and multiple regressions were used for data analysis.FindingsThe present study identified the four distinctive groups of countries in the number of global PR agencies per country. These groups are (1) globalized top countries, (2) globalized major countries, (3) globalizing countries and (4) peripheral countries. The study also found that the degree of globalization of the PR agency industry in a country was associated with its democracy, economic system (gross domestic product (GDP) and foreign direct investment inflow), legal system (rule of law), cultural system (power distance and long-term orientation) and media system (Internet penetration rate) factors.Originality/valueThe previous studies on the global PR agency industry was limited to investigating a few leading agencies, but this study analyzed 114 global PR agencies and their diffusion in 101 countries and explored the influence of each country's characteristics (i.e. political, economic, legal, cultural and media factors) identified as the global PR environment factors.
Journal Article