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Public relations planning : a strategic approach
This volume provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.
Book
Effective Media Communication during Public Health Emergencies
Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives. This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication programme, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide, produced as a separate book, summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices, field personnel and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area.
eBook
Mastering business for strategic communicators : insights and advice from the C-suite of leading brands
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Book
Effect of public relations planning on human resource management performance of the Independent National Electoral Commission in Nigeria
The study examines the effect of public relations planning on human resources management performance in the Independent National Electoral Commission in Nigeria. Data were collected through a mailed survey-designed questionnaire to the senior and junior staff. The staff were stratified and randomly selected from a sampling frame of employees. Multiple linear regressions and the Z-test are used for the analysis. The results reveal that public relations planning affect human resources management practice and performance. The Z-critical value suggests a significant difference between the mean ratings of senior staff and junior staff on the strategies for credible performance in the human resource management. The Z-calculated value is greater than the Z-critical value confirming a significant difference between the mean ratings of junior and senior staff on the effectiveness of public relation planning strategies in the human resource management performance. The government is should play a crucial role to guarantee effective public relations planning by employing or deploying qualified personnel, evaluating electoral programs, and staff development programs. The government should provide adequate funding to the Independent National Electoral Commission to build public trust on the information disseminated to the public. The appointment of high-profile staff should be void of biases, prejudices, and unethical practices which will decrease corruption. These policy implications permit the Independent National Electoral Commission and the government human resource managements to mitigate electoral violence, fraud, corruption, and voters' abstention.
Journal Article
The Caucasus : an introduction
\"Fully revised and updated, Tom de Waal's The Caucasus is an essential and authoritative introduction to this complex region. Armenia, Azerbaijan, Georgia, and the breakaway territories that have tried to split away from these states constitute one of the most diverse and challenging regions on earth, impressing the visitor with their multi-layered history, ethnic complexity, and seemingly intractable conflicts. Over the last few years, the South Caucasus region has captured international attention again because of its role in disputes between the West and Russia, its unsolved conflicts, and its role as an energy transport corridor to Europe. De Waal begins with a historical overview and then shifts his attention to the contemporary era, particularly the roiling conflicts over Nagorny Karabakh, South Ossetia, and Abkhazia. He also analyzes the energy politics of the region, the 2008 \"Five-Day War\" between Georgia and Russia, and recent political changes in all three countries. In addition, the book features brief snapshots of fascinating side topics such as Georgian wine, Baku jazz, and how the coast of Abkhazia came to be known as the \"Soviet Florida.\" Concise, stimulating, and rich in detail, The Caucasus is the perfect guide to this fascinating and misunderstood region\"-- Provided by publisher.
Book
Race and racism in international relations : confronting the global colour line
\"International Relations, as a discipline, does not grant race and racism explanatory agency in its conventional analyses, despite such issues being integral to the birth of the discipline. Race and Racism in International Relations seeks to remedy this oversight by acting as a catalyst for remembering, exposing and critically re-articulating the central importance of race and racism in International Relations\"-- Provided by publisher.
BOOK
Strategic Reputation Management
Strategic Reputation Management examines the ways in which organizations achieve “goodness” through reputation, reputation management, and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.
This book will serve as required reading in advanced courses covering public-relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management, and marketing will also find much of interest in this volume.
eBook
Secular Missionaries
In 1961, as President John F. Kennedy proclaimed the beginning of a “Decade of Development,” the United States embarked on its first coherent “Africa” policy. Guided by the precepts of modernization theory, American policymakers, diplomats, academics, and Peace Corps volunteers were dispatched to promote economic growth and nationbuilding among the newly independent countries of subSaharan Africa. At the outset, Larry Grubbs shows, many of these“ secular missionaries” were no less sanguine about their prospects for success than were their Christian predecessors a century earlier. But before long their optimism gave way to disillusionment, as rosy forecasts of sustained development collided with African political realities and colonial economies based on singlecommodity exports subject to global price fluctuations. In this book, Grubbs presents a cultural history of this illfated American campaign to modernize Africa during its first decade of independence. Drawing on government documents and contemporary press accounts as well as an extensive body of scholarship on U.S.Africa relations, he exposes the contradictions at the core of a selfserving idealism that promised to “win” the continent of Africa for the West in the context of the Cold War. While many Americans working in Africa considered themselves opponents of ethnocentrism, the modernization goals they served carried an ingrained, if unacknowledged, cultural and ideological sense of superiority and faith in American exceptionalism. Similarly, persistent myths about African backwardness and primitiveness continued to afflict U.S. policy, despite official pronouncements of confidence in the transformative power of Western expertise and cando pragmatism in bringing African societies into the modern world. If the assumptions underlying U.S. policy toward Africa during the 1960s were simply relics of outmoded Cold War orthodoxies, that would be one thing. Unfortunately, Grubbs concludes, many of the same ideas imbue contemporary discussions of the ongoing “crisis” in Africa, from the campaigns to “Save Darfur” and stop the spread of AIDS to efforts to eliminate “blood diamonds” and forgive African debts.
eBook