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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/'race' communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

\"Networks and other collaborations are central to the public sector's ability to respond to their diverse responsibilities, from international development and regional governance, to policy development and service provision. Great strides have been made towards understanding their formation, governance and management, but more opportunities to explore methodologies and measures is required to ensure they are properly understood. This volume showcases an array of selected research methods and analytics tools currently used by scholars and practitioners in network and collaboration research, as well as emerging styles of empirical investigation. Although it cannot attempt to capture all technical details for each one, this book provides a unique catalogue of compelling methods for researchers and practitioners, which are illustrated extensively with applications in the public and non-profit sector. By bringing together leading and upcoming scholars in network research, the book will be of enormous assistance in guiding students and scholars in public management to study collaboration and networks empirically by demonstrating the core research approaches and tools for investigating and evaluating these crucially important arrangements\"-- Provided by publisher.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation. 'The second edition of Qualitative Methods in Public Relations and Marketing Communications provides a complete primer for graduate and advanced undergraduate students as well as practitioners looking to sharpen their research skills. Every aspect of the research process is covered clearly and thoroughly in an easy-to-use format that unpacks difficult conceptual material into readily understood prose. The authors expertly balance theory and process, providing readers with both the why and the how behind a wide range of qualitative approaches. A particular strength of this edition is the emphasis on reflexivity and transparency, the cornerstones of ethical qualitative research. This is by far the most comprehensive approach to qualitative methods for public relations and marketing communications available and is an indispensable resource for students and practitioners alike.' Patricia A Curtin, University of Oregon, USA 'No public relations or communication management student should start their dissertation or thesis without reading this book. Christine Daymon and Immy Holloway address the questions that novice researchers raise, and provide neatly packaged guidance, astutely linked to recent public relations literature, that can be used throughout the dissertation/thesis process. The book encompasses the strategic and the tactical, and includes practical advice, theoretical concepts, common dilemmas and a host of interesting examples as well as the voices, experiences and stories of real student researchers.' Jacquie L'Etang, Stirling University, UK ' When research students need a complete yet friendly guide to support their learning about designing, planning, executing, and reporting research strategies and methods, and their scholarly products, this is the comprehensive and accessible source. This book is for developing researchers who want clear guidance along the pathway to holistic organic understandings of social phenomena. Christine Daymon and Immy Holloway set out with the first edition to provide authoritative nurturing assistance to foster confident and expert exploration of communication in public relations and marketing. They have, with this revised and updated edition, further accomplished this with some considerable flair. A number of important enhancements have been made to make this text contemporary and even more comprehensive, and crucially, both the testing problems of getting started and researcher choice making are given strong focus. On reading, I particularly warmed to the friendly supportive tone and the tutorial feel in the extensive inclusion of a range of voices of practically experienced researchers. I enthusiastically recommend this book for research-based learning. With this one at hand research students won't have to overly rely on my necessarily limited opinion and advice, for here are inquirers who bring forth an enriching wealth of research experience and a realistic sense of both quality and success in challenging research endeavours.' Richard J Varey, University of Waikato, New Zealand 'Writing for undergraduate and masters students of public relations and marketing, Daymon (Murdoch U., Australa) and Holloway (Bournemouth U., UK) introduce qualitative research methodologies relevant to advertising, corporate communication, public affairs, communications management, internal communications, and marketing. They provide guidance on preparatory issues; research approaches involving case studies, grounded theory, ethnography, discourse analysis, phenomenology, historical research, and action research; data collection; and analysis and report-writing, including examples of empirical studies based on a qualitative approach. For this second edition, they have placed greater emphasis on the notions of reflexivity and transparency because of their importance to ethical and critical frameworks, included more material on the use of new technologies, and added a new chapter on mixed methods research, among other changes.' © 2011 Book News Inc. Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning. Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.　 Part I: Getting Started 1. The Nature and Usefulness of Qualitative Research for Public Relations and Marketing Communications 2. Selecting a Topic and Relating to Your Supervisor 3. Reviewing the Literature & Writing the Research Proposal 4. Ethical Issues and Access 5. Ensuring the Quality of Research Part II: Selecting the Research Approach 6. Choosing between Different Types of Research 7. Case Studies 8. Grounded Theory 9. Ethnography 10. Discourse and Critical Discourse Analysis 11. Phenomenology 12. Additional Approaches: Historical Research and Action Research Part III: Collecting the Data 13. Sampling 14. Interviews 15. Focus Groups 16. Observation 17. Written, Visual and Multi-media Materials Part IV: Analyzing, Interpreting and Writing about the Data 18. Analyzing and Interpreting the Data 19. Writing the Report Part V: Further Issues 20. Mixed Methods Research 21. Finishing Off

\"In 1965, the late Senator Daniel Patrick Moynihan--then a high-ranking official in the Department of Labor--sparked a firestorm when he released his report \"The Negro Family,\" which came to be regarded by both supporters and detractors as an indictment of African American culture. Blaming the Poor examines the regrettably durable impact of the Moynihan Report for race relations and social policy in America, challenging the humiliating image the report cast on poor black families and its misleading explanation of the causes of poverty. A leading authority on poverty and racism in the United States, Susan D. Greenbaum dismantles Moynihan's main thesis--that the so called matriarchal structure of the African American family \"feminized\" black men, making them inadequate workers and absent fathers, and resulting in what he called a tangle of pathology that led to a host of ills, from teen pregnancy to adult crime. Drawing on extensive scholarship, Greenbaum highlights the flaws in Moynihan's analysis. She reveals how his questionable ideas have been used to redirect blame for substandard schools, low wages, and the scarcity of jobs away from the societal forces that cause these problems, while simultaneously reinforcing stereotypes about African Americans. Greenbaum also critiques current policy issues that are directly affected by the tangle of pathology mindset--the demonization and destruction of public housing; the criminalization of black youth; and the continued humiliation of the poor by entrepreneurs who become rich consulting to teachers, non-profits, and social service personnel. A half century later, Moynihan's thesis remains for many a convenient justification for punitive measures and stingy indifference to the poor. Blaming the Poor debunks this infamous thesis, proposing instead more productive and humane policies to address the enormous problems facing us today. \"-- Provided by publisher.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and will be able to apply best practice standards to any research done by supply-side vendors or internal research departments.

PurposeThe debate on digitalization in the public relations (PR) literature has fragmented considerably over the past decade because of its focus on upcoming media-technological innovations, required professional skills and management concepts. Yet the field has difficulties in developing an integrative perspective on the implications of digitalization as a broader socio-technological transformation with a balanced consideration of prospects and risks.Design/methodology/approachThis paper proposes an integrative perspective that focuses more on the enduring imaginaries of how digitalization can transform society for better or worse. It traces the historical roots of five imaginaries of digitalization, which have already emerged over the past century yet have experienced a significant revival and popularization in the current debate. Based on these five imaginaries, the authors performed a narrative literature review of the digitalization debate in 10 leading PR journals from 2010 to 2022.FindingsThe five imaginaries allow for a systematization of the fragmented digitalization debate in the field, reconstructing recurrent narratives, prospects and risks.Originality/valueThe originality of this contribution lies in its reconstructive approach, tracing societal imaginaries of digitalization and their impact on the current disciplinary debate. This approach provides context for a balanced assessment of and engagement with upcoming, increasingly fragmented digital advancements in PR research and practice.

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.