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Real-Time Brand Reputation Tracking Using Social Media
How can we know what stakeholders think and feel about brands in real time and over time? Most brand reputation measures are at the aggregate level (e.g., the Interbrand \"Best Global Brands\" list) or rely on customer brand perception surveys on a periodical basis (e.g., the Y&R Brand Asset Valuator). To answer this question, brand reputation measures must capture the voice of the stakeholders (not just ratings on brand attributes), reflect important brand events in real time, and connect to a brand's financial value to the firm. This article develops a new social media–based brand reputation tracker by mining Twitter comments for the world's top 100 brands using Rust–Zeithaml–Lemon's value–brand–relationship framework, on a weekly, monthly, and quarterly basis. The article demonstrates that brand reputation can be monitored in real time and longitudinally, managed by leveraging the reciprocal and virtuous relationships between the drivers, and connected to firm financial performance. The resulting measures are housed in an online longitudinal database and may be accessed by brand reputation researchers.
Journal Article
This is not over
Clashing over exchanged insults that compromise their reputations, a woman running from her sordid past and a doctor's wife who depends on tenant income risk everything to protect shattering secrets.
Book
The Impact of Individual and Organizational Reputation on Physicians' Appointments Online
Insufficient research exists on the impact of reputation in online health-care market communities, especially from the multilevel and cross-level perspectives. Based on prior research on individual and organizational reputation, we hypothesize multilevel and cross-level reputation determinants of physicians' performance in online health-care market communities. Using hierarchical linear modeling, we analyzed the data of 47,182 physicians from 660 hospitals in a Chinese online health-care market community to test our hypotheses. Our results suggest that the number of physicians' appointments is positively associated with their individual offline and online reputations, as well as the offline and online reputation of the hospital in which the physicians work. We also find that organizational reputation moderates the relationship between an individual's reputation and a physician's performance, in such a way that the hospital's offline reputation increases the importance of physicians' online reputation in promoting the number of physicians' appointments. However, the hospital's online reputation enhances the relationship between physicians' offline reputation and the number of appointments. Our study contributes to existing theories of reputation and the signaling theory, and also provides physicians with guidelines that support them in effectively improving their performance.
Journal Article
Of friends and foes : reputation and learning in world politics
\"Do reputations affect world politics? Crescenzi develops a theory of reputation dynamics to identify when reputations form and how they affect world politics. He identifies patterns of reputation's influence in cooperation and conflict. Reputations for conflict exacerbate crises while reputations for cooperation and reliability make future cooperation more likely\"-- Provided by publisher.
Book
Does Corporate Social Responsibility Affect Information Asymmetry?
In this study, we examine the empirical association between corporate social responsibility (CSR) and information asymmetry by investigating their simultaneous and endogenous effects. Employing an extensive U.S. sample, we find an inverse association between CSR engagement and the proxies of information asymmetry after controlling for various firm characteristics. The results hold using 2SLS considering the reverse side of information asymmetry influencing CSR activities. The results also hold after mitigating endogeneity based on the dynamic panel system generalized method of moment. Furthermore, the CSR-information asymmetry relation is amplified in high-risk firms due to managers' efforts to build a good reputation. Last, we find that CSR engagement is inversely associated with reputational risk measure and lower predicted value of reputational risk is positively associated with lower information asymmetry measures. We interpret these results as supporting the stakeholder theory-based, reputation-building explanation that considers CSR engagement as a vehicle to build and maintain firm reputation thereby enhancing the information environment.
Journal Article
The Interaction Between Suppliers and Fraudulent Customer Firms: Evidence from Trade Credit Financing of Chinese Listed Firms
This study investigates the interaction between suppliers and fraudulent customer firms from the perspective of reputation damage and reputation recovery. Specifically, reputation damage from the regulatory penalty for corporate fraud induces the trust crisis and suppliers respond to fraudulent firms by reducing the trade credit supply. To repair a damaged reputation and rebuild the trust, fraudulent firms raise the ratio of prepayment to purchase volume when purchasing from small suppliers and increase the proportion of purchase from large suppliers in the next year. Channel analysis shows that the declining trust is one of potential mechanisms to reduce the trade credit. Furthermore, the negative effect is more pronounced for fraudulent firms with non-related party suppliers, higher supplier concentration, less analyst coverage, and for fraudulent firms located in regions with less-developed financial environment. Additionally, supplier sanctions have a spillover effect on non-fraudulent customer firms in the same industry. The conclusions are robust to a series of checks, including PSM–DiD, firm and year fixed effect, the alternative measure for trade credit financing, the industry-year fixed effect and the consideration of the monetary policy and financial crisis.
Journal Article
Reputation game : the art of changing how people see you
\"Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.\" -- Provided by the publisher.
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