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Statistical Methods for Communication Science
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication.
eBook
De-Westernizing Communication Research
The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being \"Westerncentric\". Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build \"Asian\" communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished.
This path-breaking book moves beyond critiquing \"Westerncentrism\" in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.
eBook
Communication research measures III : a sourcebook
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The best of the best from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Book
Research methods in intercultural communication
Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.
* Provides the first dedicated and most comprehensivevolume on research methods in intercultural communication research in the last 30 years
* Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.
* Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions
* Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers
eBook
Applying a diffusion innovation theory to identify novelty in communication research
The diffusion of innovations theory emphasizes the importance of disseminating information to promote innovation through various communication channels. However, research exploring this theory within communication studies has been relatively sparse, particularly regarding its influence on promoting individual innovation and sustaining ongoing advancements. This study employs a quantitative bibliometric analysis to provide fresh insights into the diffusion of innovations theory in the context of communication research. To achieve this, we utilized a range of bibliometric techniques, including citation analysis, co-authorship evaluation, co-occurrence analysis, and data visualization using VOSviewer. The results indicate that the diffusion of innovations theory is extensively applied across various disciplines. Our co-authorship analysis identifies authors Wang Xueqin and Yuen Kum Fai as significant references for future exploration in this area. Additionally, the co-occurrence analysis reveals that the keywords 'adoption' and 'innovation' have evolved into diverse research contexts. Furthermore, this study highlights the issue of plagiarism, which has been exacerbated by the Internet's accessibility, enabling individuals to misappropriate the ideas of others. Therefore, there is an urgent need for further development in communication studies that incorporates insights from other multidisciplinary fields to address the research gaps identified through our co-occurrence analysis.
Journal Article
Routledge Handbook of Applied Communication Research
The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives.
The sections and chapters in this Handbook:
explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices
demonstrate the breadth and depth of applied communication scholarship
review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways
set agendas for future applied communication scholarship.
Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs.
As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people's lives.
eBook