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"SOCIAL COMMISSION"
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Social media ethics made easy
When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as \"reviewers\" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of \"strict\" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are \"clear and conspicuous.\" In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization.
eBook
Sex testing : gender policing in women's sports
\"In 1968, the International Olympic Committee (IOC) implemented sex testing for female athletes at that year's Games. When it became clear that testing regimes failed to delineate a sex divide, the IOC began to test for gender --a shift that allowed the organization to control the very idea of womanhood. Lindsay Parks Pieper explores sex testing in sport from the 1930s to the early 2000s. Focusing on assumptions and goals as well as means, Pieper examines how the IOC in particular insisted on a misguided binary notion of gender that privileged Western norms. Testing evolved into a tool to identify--and eliminate--athletes the IOC deemed too strong, too fast, or too successful. Pieper shows how this system punished gifted women while hindering the development of women's athletics for decades. She also reveals how the flawed notions behind testing--ideas often sexist, racist, or ridiculous--degraded the very idea of female athleticism\"-- Provided by publisher.
Book
Unity and diversity in development ideas : perspectives from the UN regional commissions
This second volume from the United Nations Intellectual History Project surveys the history of the UN's regional commissions and the ideas they have developed over the last 40 years. Each essay is devoted to one of the five regional commissions -- Europe, Asia and the Far East, Latin America, Africa, and Western Asia -- and how it has approached its mission of assessing the condition of regional economies and making prognoses about future conditions. The essays describe how each commission has added local perspectives to global debates over economic development and brought an authentic regional voice to the UN. Contributors are Adebayo Adedeji, Yves Berthelot, Leelananda de Silva, Blandine Destremau, Paul Rayment, and Gert Rosenthal.
eBook
Power through Testimony : Reframing Residential Schools in the Age of Reconciliation
\"Power through Testimony documents how survivors are remembering and reframing our understanding of residential schools in the wake of the 2007 Indian Residential Schools Settlement Agreement, which includes the Truth and Reconciliation Commission, a forum for survivors, families, and communities to share their memories and stories with the Canadian public. The commission closed and reported in 2015, and this timely volume reveals what was happening on the ground. Drawing on field research during the commission and in local communities, the contributors reveal how survivors are unsettling colonial narratives about residential schools and how churches and former school staff are receiving or resisting the new 'residential school story'.\"-- Provided by publisher.
Book
Social Media Communication in the European Administration. Case study: European Commission
Social Media (Facebook, Instagram, Twitter, etc.) have revolutionized the communication strategies of public institutions in recent years, and communication strategies have understood the different principles on which these new media have been built, compared to traditional means of communication. The decisive role of Social Media on citizens proved especially by increasing the proximity and accessibility of online public and political life not only contributed to the extension of political information, especially on the participation and engagement of citizens in political life.Beyond the huge openness of these social environments, encouraging users to participate in content generation and public reactions, Social Media generates new social structures and, most importantly, empowers the “people” to manifest themselves and to imposes a public agenda, to the detriment of the agendas imposed by the institutional, political and media spectrum. Thus, Social Media has opened a new innovative mechanism through which institution becomes a person, and institutional communication becomes interpersonal communication. This important aspect has forced both advertisers, large corporations, and even public institutions and political parties to reconfigure social media communication strategies and to place great emphasis on personal relationships with the public and less, or not at all, on communicating under institutionalized form. This study focused on analyzing the Social Media communication strategy of the European Commission, from 1 January 2019 to 1 July 2019. Thus, we have analyzed the Key Performance Indicators (KPIs) that facilitate Social Media communication, we have identified and analyzed the messages that generate high engagement from users as well as the dominant reactions generated by the online audience.
Journal Article
Politics as an Explanation to the Health Divide in Different Settings: A Comparative Study of England and Ghana
Informed by the theoretical perspective of the political economy of health and in the context of the recommendations of World Health Organization’s Commission on Social Determinants of Health, this article examines the political explanations of geographical health inequities in 2 extremely different settings: Ghana and England. Based on the “north-south health divide” in the 2 countries, the article finds that, while the drivers of health inequities in both countries are policy driven, historically situated contextual factors (colonialism in the case of Ghana and deindustrialization in the case of England) offer explanations for health inequities in both countries. We conclude by discussing the importance of paying attention to structural factors such as colonialism for understanding contemporary health inequities in formerly colonized countries such as Ghana.
Journal Article
Moving Beyond Relationships Matter: An Overview of One Organization’s Work in Progress
Several recent and important reviews of the research on the science of learning and development extensively discuss the power of developmental relationships, but do not provide readers with information or insight on how to build those relationships. The author describes the effort that Search Institute has underway to fill the gap in both research and practice to identify steps that youth-serving organizations can take to create close connections that help young people be and become their best selves.
Journal Article