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It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. InJewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns-from Levy's Rye Bread (\"You don't have to be Jewish to love Levy's\") to Hebrew National hot dogs (\"We answer to a higher authority\")-Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh,Jewish Mad Menalso portrays the legendary Jewish figures in advertising-like Albert Lasker and Bill Bernbach-and lesser known \"Mad Men\" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising,Jewish Mad Menfeatures a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.

The turn of the nineteenth century in the United States saw the substantial influx of immigrants and a corresponding increase in anti-immigration and nativist tendencies among longer-settled Americans.

The triumph of Zionism has clouded recollection of competing forms of Jewish nationalism vying for power a century ago. This study explores alternative ways to construct the modern Jewish nation. Jewish nationalism emerges from this book as a Diaspora phenomenon much broader than the Zionist movement. Like its non-Jewish counterparts, Jewish nationalism was first and foremost a movement to nationalize Jews, to construct a modern Jewish nation while simultaneously masking its very modernity. Diaspora Nationalism and Jewish Identity in Habsburg Galicia traces this process in what was the second largest Jewish community in Europe, Galicia. The history of this vital but very much understudied community of Jews fills a critical lacuna in existing scholarship while revisiting the broader question of how Jewish nationalism - or indeed any modern nationalism - was born. Based on a wide variety of sources, many newly uncovered, this study challenges the still-dominant Zionist narrative by demonstrating that Jewish nationalism was a part of the rising nationalist movements in Europe.

This book explores how six American writers have artistically responded to the racialization of U.S. frostbelt cities in the twentieth century. Using the critical tools of spatial theory, critical race theory, urban history and sociology, Simpson explains how these writers imagine the subjective response to the race-making power of space.