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A book must be more than a collection of blog posts, however, so Petersen has fashioned a sweeping thesis, built on a set of plausible, if not particularly original, claims: \"stars come to embody a culture's hopes and aspirations,\" a \"star [is] the combination of her on-screen and off-screen selves,\" and studying the pattern of \"the emergence of scandal [and] the subsequent emergence of techniques to manage it\" in 20th-century Hollywood gives us \"a vivid picture of the past American century.\"