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"Schultz, Howard."
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Big Data Applications: Starbucks – Tech in a Cup
2020
In this video, Professor Srour offers a case study of how Starbucks combined data use and technology with management decisions to respond to challenges, assert its unique selling points, and regain its strength in the coffeehouse market.
Streaming Video
Howard Schultz’s horrible, no good, very bad week
2019
From hecklers to \"un-American\" proposals to the price of Cheerios, former Starbucks CEO Howard Schultz had a rough week after floating a potential independent presidential bid.
Streaming Video