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Hensley Segal Rentschler, making good on its vow to pursue global expansion without surrendering its independence, announced the formation of a global alliance called The B-to-B World Class.

Hensley Segal Rentschler was named Cincinnati Bell's agency of record for business markets, an expanded role with the client that will bring expanded staffing.

(BUSINESS WIRE)--Nov. 1, 1999--Marketing communications firm Hensley Segal Rentschler announced an aggressive growth plan on Friday that includes the formation of a new holding company and the explicit intent to fuel expansion through mergers, acquisitions, national promotion, and the infusion of new capital. The plans were outlined at the company's annual meeting by managing director Richard A. Segal Jr., who will assume a new position of chairman and CEO of the holding company to be named HSR Business-to- Business, Inc. \"Our aim is to become the premier front-end services provider to the exploding business-to-business electronic commerce market,\" said Segal. \"We are making bold moves to enhance our capabilities -- dramatically and quickly.\" Mergers and acquisitions to fuel growth will continue to be carefully studied, said Segal. He said the firm has been approached before by other parties looking to be acquired and that several such deals are now in preliminary phases of discussion. \"Acquiring other firms will undoubtedly be the fastest means for us to further expand our front-end offerings into areas such as customer relationship management, database marketing and trade show promotions,\" said Segal.

CINCINNATI, Feb. 8 /PRNewswire/ -- Nationtax Online, a new Web- based business tax filing network, announced today that HSR Business to Business Inc. has been selected to manage demand creation for the company. HSR B2B will be responsible for all Internet marketing, advertising and public relations for Nationtax Online.

CINCINNATI, Nov. 23 /PRNewswire/ -- Marketing communications and electronic commerce firm Hensley Segal Rentschler wants parents in Cincinnati with children working in other cities to serve up something special for Thanksgiving: a new job. The first ad appears in The Cincinnati Enquirer on Wednesday, November 24. The headline reads: \"Want Your Kids Around For More Than Just Thanksgiving? Serve This Up With The Pumpkin Pie.\" The ad includes a coupon in the shape of a fork that describes the firm, the jobs available and how to apply, which includes the option of e- mailing a resume to: backhome@hsr.com.

CINCINNATI, Nov. 1 /PRNewswire/ -- Marketing communications firm Hensley Segal Rentschler announced an aggressive growth plan on Friday that includes the formation of a new holding company and the explicit intent to fuel expansion through mergers, acquisitions, national promotion, and the infusion of new capital. The plans were outlined at the company's annual meeting by managing director Richard A. Segal Jr., who will assume a new position of chairman and CEO of the holding company to be named HSR Business-to-Business, Inc.

CINCINNATI, Feb. 28 /PRNewswire/ -- HSR Business to Business Inc. announced today that Thomas B. Rentschler Jr. has been named president of the company's marketing communications division, HSR Marketing Communications, Inc. Rentschler succeeds Richard A. Segal Jr. who took the helm of HSR B2B as its chairman and chief executive officer in January when the new Internet professional services company was formed.

CINCINNATI, Feb. 10 /PRNewswire/ -- HSR Business to Business Inc. throws a big hat into the Internet professional services ring this month with the launch of a $6 million, national brand campaign.

CINCINNATI, Jan. 17 /PRNewswire/ -- Richard A. Segal Jr. has been elected chairman and chief executive officer of HSR Business to Business Inc. Segal will direct HSR B2B's entry into the emerging Internet professional services arena. The new company, formed last week, will focus on end-to-end demand creation solutions for business-to- business companies. He will oversee HSR B2B's three operating companies: HSR Consulting, LLC; HSR Internet Services, LLC; and HSR Marketing Communications Inc., formerly Hensley Segal Rentschler, Inc., acquired by HSR B2B on January 1.

CINCINNATI, Jan. 7 /PRNewswire/ -- The newest entrant in the Internet professional services space was formed today -- HSR Business- to-Business Inc. The company begins operations with an estimated $11 million in revenues and a blue chip client list that includes General Electric, Xerox, Paxar/Monarch, Convergys, Broadwing Inc., Hobart Corporation and Pall. The new company will deliver end-to-end demand creation solutions for building brand insistence, sales and market share for business- to-business companies. The firm's complete offerings include strategy consulting, Internet services and marketing communications capabilities. HSR B-to-B joins companies such as Sapient, Whittman- Hart and IXL Enterprises in the growing Internet professional services space. In the company's inaugural board of directors meeting today, the first order of business was the acquisition of Hensley Segal Rentschler, Inc. and capitalization of two new operating companies, HSR Internet Services, LLC and HSR Consulting, LLC. The acquired integrated marketing communications firm has been renamed HSR Marketing Communications Inc. [Richard A.] Segal and three other Hensley Segal Rentschler directors -- Michael W. Hensley, Thomas B. Rentschler Jr. and Steven M. Kissing -- will become board members of HSR B-to-B.